Pura Fall Scents

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +90.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

+90.1%

Conversion, latest week

7.1%

Market size, estimated

$241Ka year

Peak month

September37.6× the quietest month

Top search term

cozy cashmere pura4K searches a year

Listings sell for $48.16 on average, from $14.14 to $122.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $48.16 that is $5K to $12K a year per listing.

Average price

$48.16inside the $15 to $100 sweet spot

Price range

$14.14–$122.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$5K–$12K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #305 within Home Fragrance. It carries 106 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

13.2%

Average rank

#305in Home Fragrance

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

106per listing

Listings tracked

10

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months