Is pura fall scents profitable to sell on Amazon United States?

The niche generates $241K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +90.1%. Flapen's verdict: Worth a look (59/100).

How competitive is the pura fall scents niche?

3 brands and 9 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pura fall scents?

Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 1.1%.

When does demand for pura fall scents peak?

Demand peaks in Sep–Oct; the busiest month runs 37.6× the quietest.

What does it cost to enter the pura fall scents niche?

Listings span $14.14–$122.43; the average listing price is $48.16 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.

pura fall scents

Worth a look

Shows a thin review moat (106 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great106

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$48.16

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Growth

Great+90.1%

90-day search growth — must beat 0% to launch

Price range

Great$14.14–$122.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$241K

$241K/yr · 70K searches

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pura fall scents is a $241K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 59/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

pura fall scents market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $241K–$289K; units × avg price
Conversion rate: 7.1%
Avg BSR: #305
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 13.2%
Avg brand age: 50 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Pura69%
JENNIE LIU25%
Capri Blue6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +90.1% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 37.6×

Open Trend

Top pura fall scents search terms

cozy cashmere pura4K/yr +7.8%14.9% conv.
pura cozy cashmere4K/yr +14.7%15.1% conv.
pura fall scents17K/yr >1,000%2.8% conv.
pura pumpkin6K/yr +340.9%4.8% conv.
fall pura scents5K/yr >1,000%4.1% conv.
pura diffuser refills fall6K/yr +742.1%2.5% conv.
pura fall5K/yr >1,000%5.0% conv.
pura diffuser refills fall scent7K/yr +396.0%4.0% conv.
pura diffuser refills pumpkin3K/yr +68.1%1.7% conv.
pura white pumpkin2K/yr +101.8%0.9% conv.

All search terms

Top pura fall scents products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Cozy Cashmere

Pura$26.204.6★209 rev

JENNIE LIU Womens 100% Pure Cashmere Crew Neck Sweater Tight Knit Cozy Soft Hand Washable Long Sleeve Pullover (Medium Black)

JENNIE LIU$118.544.3★249 rev

JENNIE LIU Womens 100% Pure Cashmere Crew Neck Sweater Tight Knit Cozy Soft Hand Washable Long Sleeve Pullover (X-Large Sky)

JENNIE LIU$122.434.1★120 rev

Pura & Aromatique Home Scent Refill - Smart Home Air Diffuser Fragrance - Up to 120-Hours of Luxury Fragrance per Refill - Household Essential - Clean Diffuser - Pumpkin Spice 2 Pack

Pura$34.484.4★169 rev

Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Apple Orchards

Pura$25.284.7★90 rev

Newest

by launch date

Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Simmer Pot

Pura$26.3532 rev

11mo ago

Pura Car Scent Refill - Fragrance for Pura Car Diffuser - Clean & Safe Luxury Diffuser Scent - Long-Lasting Fragrance for 30 Days of Aroma - Fall & Winter Household Essential - Cozy Cashmere

Pura$14.1458 rev

12mo ago

Pura Smart Home Scent Refill - Long-Lasting Premium Fragrance per Refill - Clean Diffuser Fragrance for Home Office & Apartment - 2 Pack Cozy Cashmere

Pura$26.20209 rev

1y ago

Pura & Homesick Home Scent Refill - Smart Home Air Diffuser Fragrance - Long-Lasting Luxury Scent per Refill - Clean Diffuser Fragrance - Household Essential - 2 Pack Pumpkin Picking

Pura$34.945 rev

1y ago

Pura & Aromatique Home Scent Refill - Smart Home Air Diffuser Fragrance - Up to 120-Hours of Luxury Fragrance per Refill - Household Essential - Clean Diffuser - Pumpkin Spice 2 Pack

Pura$34.48169 rev

2y ago

What buyers say about pura fall scents

What buyers praise and complain about, mined from review topics.

What buyers love

Smell86%

“the scent is beautiful”

Quality-Overall5%

“Great product”

Advertised Vs Actual Product3%

“On time and as advertised”

Diffuse Mechanism1%

“Works great in my pura diffuser”

Efficiency1%

“Works well”

Cleansing1%

“It has a clean”

What buyers complain about

Smell58%

“Not a strong scent”

Value For Money12%

“An expensive mistake”

Leak-Proof8%

“Leaky vile”

Defective Material/Parts4%

“Not sure if I got a defective one or something”

Durability4%

“They aren't long lasting”

Strength4%

“I wish it were a bit stronger”

Top return reasons

Smell68%

Leak-Proof8%

Size-Overall4%

Value For Money3%

Advertised Vs Actual Product3%

Functionality-Overall2%

Quality-Overall2%

Defective Material/Parts1%

Compatibility-Overall1%

Product Condition1%

Common questions

Is pura fall scents profitable to sell on Amazon United States?: The niche generates $241K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +90.1%. Flapen's verdict: Worth a look (59/100).
How competitive is the pura fall scents niche?: 3 brands and 9 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pura fall scents?: Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 1.1%.
When does demand for pura fall scents peak?: Demand peaks in Sep–Oct; the busiest month runs 37.6× the quietest.
What does it cost to enter the pura fall scents niche?: Listings span $14.14–$122.43; the average listing price is $48.16 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.