Is pumpkins profitable to sell on Amazon United States?

The niche generates $268K/yr across 56 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +337.2%. Flapen's verdict: Worth a look (67/100).

How competitive is the pumpkins niche?

44 brands and 50 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in pumpkins?

Top complaints mined from reviews: Size-Overall, Plant Growth, Quality-Overall. The return rate is 5.8% — above our launch gate.

When does demand for pumpkins peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 127.7× the quietest.

What does it cost to enter the pumpkins niche?

Listings span $8.96–$69.87; the average listing price is $22.93 (sweet spot $15–$100). The average incumbent carries 726 reviews — the moat a new listing must climb.

pumpkins

Worth a look

Shows demand growing +337.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+337.2%

90-day search growth — must beat 0% to launch

Avg price

Incredible$22.93

avg listing price — sweet spot $15–$100

Brand share

Great42%

top-5 brand share — no brand owns this niche

Price range

Great$8.96–$69.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good726.43

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$268K

$268K/yr · 2.2M searches

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, pumpkins is a $268K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 67/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

pumpkins market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: $917K–$1.1M; units × avg price
Conversion rate: 0.5%
Avg BSR: #1,190
Page quality: 0%
Prime: 95%
Sponsored: 75%
Out of stock: 24.4%
Avg brand age: 29 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

44 falling

Sellers

Top-5 brand share

42%

Top 20: 81%

Top-5 click share

31%

Top 20: 70%

Open market

53%

ORIENTAL CHERRY12%
Fokuboo10%
Artgar7%
winemana6%
LULU Deer6%
GatheringRain5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +337.2% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 127.7×

Open Trend

Top pumpkins search terms

pumpkins393K/yr +290.2%0.3% conv.
halloween pumpkins132K/yr +552.3%0.1% conv.
pumpkins for decorating242K/yr +695.0%0.3% conv.
halloween pumpkin60K/yr +166.5%0.1% conv.
fake pumpkins159K/yr +322.8%0.4% conv.
ceramic pumpkin48K/yr +523.0%0.0% conv.
halloween pumpkin decor85K/yr +468.9%0.1% conv.
outdoor pumpkin decor87K/yr +591.7%0.0% conv.
faux pumpkins69K/yr +431.9%0.3% conv.
outdoor pumpkins101K/yr +757.0%0.1% conv.

All search terms

Top pumpkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fall Decor - Halloween Decorations - Handmade Terracotta Pumpkin Jack O Lantern with Flameless Candle - Vintage Autumn Farmhouse Table Decoration for Home Indoor Outdoor Front Porch Mantel (Small)

Fokuboo$27.174.1★8 rev

Halloween Decorations - Black Handmade Terracotta Jack O Lantern Pumpkin

ORIENTAL CHERRY$30.324.9★15 rev

7Pcs Artificial Pumpkins of all Styles Halloween Decoration Rural Style Farmhouse Foam Pumpkin Harvest Season Thanksgiving Day is Suitable for Table top House Dining Table Party Decoration (Orange)

LULU Deer$22.384.2★141 rev

Artgar Pumpkin Decor 8 PCS Halloween Pumpkin Metal Cracked Design Foam Pumpkins for Halloween Thanksgiving Fall Home Table Indoor Outdoor Decorations

Artgar$15.474.4★1,035 rev

Autumn Pumpkin Decoration 7PCS Artificial Pumpkin Country Style foam Pumpkin Light Luxury Ornaments Fireplace Table Decoration Applicable to Halloween Harvest Day Thanksgiving Day (Orange)

GatheringRain$20.674.0★34 rev

Newest

by launch date

Fall Decor - Halloween Decorations - Handmade Terracotta Pumpkin Jack O Lantern with Flameless Candle - Vintage Autumn Farmhouse Table Decoration for Home Indoor Outdoor Front Porch Mantel (Small)

Fokuboo$27.178 rev

3mo ago

Halloween Decorations - Black Handmade Terracotta Jack O Lantern Pumpkin

ORIENTAL CHERRY$30.3215 rev

3mo ago

LocusArs Solar Lighted Pumpkin Decor Outdoor Fall Porch Decorations for Halloween Thanksgiving Outdoor Pumpkin Lights LED Glowing Resin Pumpkins Set of 2 for Porch Patio Yard Garden Tabletop

LocusArs$27.4913 rev

3mo ago

Fall Decor - White Handmade Terracotta Pumpkin Jack O Lantern Indoor

ORIENTAL CHERRY$27.059 rev

3mo ago

Fall Decor - Handmade Terracotta Pumpkin Jack O Lantern Outdoor Indoor

ORIENTAL CHERRY$28.3217 rev

3mo ago

What buyers say about pumpkins

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth18%

“Easy to grow”

Quality-Overall17%

“This is well crafted”

Advertised Vs Actual Product7%

“Better than expected”

Value For Money7%

“Good value for the price”

Durability5%

“They are durable”

Brightness/Shine/Glow5%

“I love these lights”

Design-Overall4%

“Cute, Classic Decoration”

Ease Of Use3%

“Easy to grow”

Soft Feel2%

“Very cute and soft”

Fun/Entertainment Experience2%

“these are perfect for all over added fun - solid”

What buyers complain about

Size-Overall20%

“It is very large”

Plant Growth20%

“Terrible germination rate”

Quality-Overall11%

“Cheap”

Advertised Vs Actual Product6%

“Deceiving”

Durability6%

“will break if dropped”

Strength4%

“it will definitely break”

Smell3%

“they have a chemical smell”

Battery Life3%

“Immediately drains batteries”

Value For Money2%

“it looks much more expensive than I anticipated”

Bulb Flicker/Dimming/Color1%

“By Halloween they were extremely dim, essentially dead, even with new batteries”

Top return reasons

Size-Overall40%

Advertised Vs Actual Product14%

Value For Money13%

Color10%

Defective Material/Parts3%

Plant Growth3%

Quality-Overall2%

Material Quality2%

Functionality-Overall2%

Display Colors2%

Common questions

Is pumpkins profitable to sell on Amazon United States?: The niche generates $268K/yr across 56 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +337.2%. Flapen's verdict: Worth a look (67/100).
How competitive is the pumpkins niche?: 44 brands and 50 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in pumpkins?: Top complaints mined from reviews: Size-Overall, Plant Growth, Quality-Overall. The return rate is 5.8% — above our launch gate.
When does demand for pumpkins peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 127.7× the quietest.
What does it cost to enter the pumpkins niche?: Listings span $8.96–$69.87; the average listing price is $22.93 (sweet spot $15–$100). The average incumbent carries 726 reviews — the moat a new listing must climb.

pumpkins

pumpkins market data

Competition & brand share

Demand & seasonality

Top pumpkins search terms

Top pumpkins products on Amazon

Top sellers

Newest

Trending

What buyers say about pumpkins

What buyers love

What buyers complain about

Top return reasons

Common questions

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