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Pumpkins

Pass

Pumpkins scores 67 out of 100, a Pass. Shoppers spend an estimated $268K a year here, search demand grew +337.2% this quarter, and an estimated 5.8% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 11,240 Home & Kitchen niches · +18 vs the category median of 49
Market size
$268K/yr2.2M searches / yr
90-day growth
+337.2%search demand this quarter
Competition
31%top-5 click share · 44 brands · 50 sellers

Flapen Score

Pumpkins against its category

The dotted line is the Home & Kitchen average. Past it, Pumpkins is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkins market on Amazon at a glance

Shoppers on Amazon United States searched for Pumpkins 2.2M times last year and spent an estimated $268K. The top 5 brands take 42% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +337.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+337.2%
Conversion, latest week
0.5%
Market size, estimated
$268Ka year
Peak month
October127.7× the quietest month
Top search term
pumpkins393K searches a year

02 · Price

A sale here is worth $22.93.

Listings sell for $22.93 on average, from $8.96 to $69.87. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $22.93 that is $6K to $11K a year per listing.

Average price
$22.93inside the $15 to $100 sweet spot
Price range
$8.96–$69.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #1,190 within Artificial Fruit. It carries 726 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
24.4%
Average rank
#1,190in Artificial Fruit
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
726per listing
Listings tracked
56

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Pumpkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

50

Top-5 brand share

42%

Top 20: 81%

Top-5 click share

31%

Top 20: 70%

Open market

53%

  • Brand 112%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Pumpkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 127.7×

Search terms

Top Pumpkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkins393K/yr
  • halloween pumpkins132K/yr
  • pumpkins for decorating242K/yr
  • halloween pumpkin60K/yr
  • fake pumpkins159K/yr
  • ceramic pumpkin48K/yr
  • halloween pumpkin decor85K/yr
  • outdoor pumpkin decor87K/yr
  • faux pumpkins69K/yr
  • outdoor pumpkins101K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkins

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Plant Growth”
20%of negative reviews mention “Size-Overall”
5.8%of orders come back
“It is very large”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pumpkins questions

Answered from the same tracked data.