Is pumpkin wax melts profitable to sell on Amazon United States?

The niche generates $32K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +94.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the pumpkin wax melts niche?

15 brands and 36 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in pumpkin wax melts?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.6%.

When does demand for pumpkin wax melts peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 23.2× the quietest.

What does it cost to enter the pumpkin wax melts niche?

Listings span $6.08–$19.73; the average listing price is $12.03 (sweet spot $15–$100). The average incumbent carries 850 reviews — the moat a new listing must climb.

pumpkin wax melts

Worth a look

Shows low returns (0.6%), but a small market ($32K/yr) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Growth

Great+94.7%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good849.9

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.03

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$6.08–$19.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$32K

$32K/yr · 55K searches

According to Flapen's Amazon United States niche tracking, pumpkin wax melts is a $32K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 55/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

pumpkin wax melts market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $48K–$60K; units × avg price
Conversion rate: 4.9%
Avg BSR: #528
Page quality: 0%
Prime: 90%
Sponsored: 65%
Out of stock: 8.8%
Avg brand age: 78 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

Scentsationals52%
The Candle Daddy15%
Happy Wax5%
STRN4%
SCENTORINI4%
Milkhouse Candle Company4%
Open — no brand owns it (9 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +94.7% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 23.2×

Open Trend

Top pumpkin wax melts search terms

pumpkin wax melts27K/yr +119.2%3.9% conv.
pumpkin spice wax melts19K/yr +96.6%5.3% conv.
wax melts pumpkin3K/yr +49.4%5.7% conv.
pumpkin wax melt2K/yr +46.2%5.2% conv.
pumpkin spice wax melts strong4K/yr -83.8%0.0% conv.

All search terms

Top pumpkin wax melts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ScentSationals Pumpkin Spice Scented Wax Melts - Pumpkin Cinnamon & Clove 10oz (24 Cubes)

Scentsationals$14.984.5★745 rev

Scentsationals Fall Wax Melts Pumpkin Party 4pk Long Lasting Strong Scent Melts for Warmers Includes Pumpkin Spice with Apple Muffins Marshmallow and Caramel 10oz (24 Cubes)

Scentsationals$17.024.4★111 rev

The Candle Daddy Pumpkin Spice Fall Autum Scented Melt- Maximum Scent Wax Cubes/Melts- 1 Pack -2 Ounces- 6 Cubes

The Candle Daddy$6.384.4★904 rev

Scentsationals Pumpkin Marshmallow Scented Wax Melts 10oz (24 Cubes)

Scentsationals$14.994.4★227 rev

Happy Wax Fall Collection: Natural Non-Toxic Scented Soy Wax Melts Total 6oz Variety Pack: Pumpkin Spice Latte Autumn Breeze Fall Woods

Happy Wax$19.734.2★707 rev

Newest

by launch date

STRN Pumpkin Wax Melts Pumpkin Scented Soy Wax Cubes for Home 6 Packs

STRN$10.035 rev

2mo ago

SCENTORINI Wax Melts Pumpkin Scented Wax Cubes for Wax Warmers

SCENTORINI$9.912 rev

2mo ago

Scentsationals Fall Wax Melts Pumpkin Party 4pk Long Lasting Strong Scent Melts for Warmers Includes Pumpkin Spice with Apple Muffins Marshmallow and Caramel 10oz (24 Cubes)

Scentsationals$17.02111 rev

10mo ago

Colonial Candle Pumpkin Pie Wax Melts Wax Melt Warmer Cubes Long Lasting Scented Wax Warmer Cubes 4 Pack 6 Cubes Each - Made in The USA

Colonial Candle$8.67104 rev

11mo ago

Salubrito Fall Scented Wax Melts Strong Scented Soy Wax Cubes/Tarts Variety Set- Pumpkin Spice Cinnamon Spiced Cider Snickerdoodle Balsam Pine Candy Corn Fall Harvest Apple Pie 8x2.5oz

Salubrito$14.70852 rev

1y ago

What buyers say about pumpkin wax melts

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Good Fragrance”

Quality-Overall6%

“Great long lasting quality”

Value For Money4%

“overall a good value for your money”

Durability3%

“They last a good while”

Strength1%

“Very strong”

Gifting Purpose1%

“Smells great, funny gift”

Size-Overall1%

“Nice size cubes”

Ease Of Use1%

“Easy to get out of packaging”

Advertised Vs Actual Product1%

“Just what I ordered”

Comfort-Overall0%

“comforting instead of artificial”

What buyers complain about

Smell58%

“Limited aroma”

Value For Money8%

“Expensive”

Durability5%

“they don't last”

Thickness3%

“Just too thin”

Strength3%

“Not very strong”

Heating2%

“they also didnt melt well like the ones I normally buy from target”

Advertised Vs Actual Product2%

“it's not the same”

Size-Overall1%

“small compared to others”

Quality-Overall1%

“The quality is questionable”

Top return reasons

Smell94%

Leak-Proof3%

Ease Of Use2%