Pumpkin Wax Melts

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +94.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

+94.7%

Conversion, latest week

4.9%

Market size, estimated

$32Ka year

Peak month

September23.2× the quietest month

Top search term

pumpkin wax melts27K searches a year

Listings sell for $12.03 on average, from $6.08 to $19.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.03 that is $1K to $3K a year per listing.

Average price

$12.03under the $15 to $100 sweet spot

Price range

$6.08–$19.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.6%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #528 within Home Fragrance. It carries 850 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

90%

Out of stock, average day

8.8%

Average rank

#528in Home Fragrance

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

850per listing

Listings tracked

20

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

78 months