Is pumpkin shaped candle profitable to sell on Amazon United States?

The niche generates $19K/yr across 39 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +260.6%. Flapen's verdict: Worth a look (65/100).

How competitive is the pumpkin shaped candle niche?

32 brands and 45 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in pumpkin shaped candle?

Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 1.4%.

When does demand for pumpkin shaped candle peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 85.8× the quietest.

What does it cost to enter the pumpkin shaped candle niche?

Listings span $9.66–$42.88; the average listing price is $20.11 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.

pumpkin shaped candle

Worth a look

Shows demand growing +260.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+260.6%

90-day search growth — must beat 0% to launch

Brand share

Great42%

top-5 brand share — no brand owns this niche

Review moat

Great236.46

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.11

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$9.66–$42.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$19K

$19K/yr · 61K searches

According to Flapen's Amazon United States niche tracking, pumpkin shaped candle is a $19K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 65/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

pumpkin shaped candle market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $30K–$40K; units × avg price
Conversion rate: 1.6%
Avg BSR: #2,128
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 28.8%
Avg brand age: 36 months
Avg seller age: 143 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

Top-5 brand share

42%

Top 20: 83%

Top-5 click share

34%

Top 20: 76%

Open market

53%

Lanpn13%
M&SENSE8%
Ithmahco7%
MOREDOTS7%
SYFURNIX6%
EVERLORIA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +260.6% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 85.8×

Open Trend

Top pumpkin shaped candle search terms

pumpkin shaped candle41K/yr +305.8%0.7% conv.
pumpkin candle jar5K/yr +618.0%0.8% conv.
spiced pumpkin candle4K/yr +97.0%7.1% conv.
pumpkin spice latte candle5K/yr +39.8%0.4% conv.
small pumpkin candle4K/yr +110.8%0.0% conv.
non toxic pumpkin spice candle2K/yr +296.7%0.0% conv.

All search terms

Top pumpkin shaped candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lanpn Fall Scented Candles Gift Set 3 Pack 16.5oz Pumpkin Glass Jar Candle Thanksgiving Aromatherapy Soy Wax Candles for Woman Man Autumn Fragrance Table Farmhouse Decoration Tabletop Centerpiece

Lanpn$23.374.2★86 rev

M&SENSE Pumpkin Shaped Soy Candle 14.5-Oz 85-Hour Burn Time Cinnamon Pumpkin Scented Candle for Fall Halloween & Thanksgiving Candle Home Decor

M&SENSE$18.334.7★38 rev

Fall Decorations for Home - Flickering Flameless Wax Pumpkin LED Candle

MOREDOTS$29.314.6★250 rev

Lanpn Fall Scented Candles Gift Set 8 Pack Pumpkin Shaped Spice Candle Thanksgiving Aromatherapy Candles Orange Soy Wax Votive Tea Lights Autumn Home Farmhouse Table Decor Tabletop Centerpiece

Lanpn$17.934.4★94 rev

EVERLORIA 3 Pcs Fall Pumpkin Flameless Candle LED Battery Operated Pumpkin Candle Light with Remote Real Wax 3D Flickering Candles Autumn Thanksgiving Halloween Farmhouse Home Decoration Gift

EVERLORIA$29.903.9★5 rev

Newest

by launch date

EVERLORIA 3 Pcs Fall Pumpkin Flameless Candle LED Battery Operated Pumpkin Candle Light with Remote Real Wax 3D Flickering Candles Autumn Thanksgiving Halloween Farmhouse Home Decoration Gift

EVERLORIA$29.905 rev

4mo ago

Fall Decor- 300 Hours Rechargeable Flickering Flameless Wax Pumpkin Candle

JMTONE$24.3325 rev

9mo ago

Flameless Pumpkin Candles with Timer - Fall Home Decor Indoor LED Light Up Pumpkins for Mantel Table | Flameless Candle Thanksgiving Fall Decoration Autumn Farmhouse Rustic Harvest Decor (White)

SUPERSUN$17.4972 rev

10mo ago

wlilupah 4 Pcs Glass Pumpkin Container Candle Jar for Making Candles Glass Pumpkin Candle Jars with Lids for DIY Candle Gifts Fall Halloween Thanksgiving Table Decorations

wlilupah$17.226 rev

1y ago

MTLEE 6 Pcs Fall Pumpkin Candles Pastel Halloween Soy Wax Candles Autumn Little Pumpkin Baby Shower Favors with Gift Box Thanksgiving Autumn Centerpieces for Fall Wedding Birthday Decorations(Orange)

MTLEE$12.705 rev

1y ago

What buyers say about pumpkin shaped candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell50%

“Awesome scent”

Quality-Overall10%

“Beautiful jars and perfect for what I needed them for”

Brightness/Shine/Glow8%

“Cute pumpkin candle”

Value For Money6%

“at an affordable price”

Color5%

“I loved the colors”

Gifting Purpose5%

“Great favor gifts”

Size-Overall4%

“Beautiful and such a great size”

Advertised Vs Actual Product2%

“As expected”

Locally Manufactured2%

“Its made in usa thats awesome”

Display-Overall2%

“Great Projection”

What buyers complain about

Smell64%

“The fragrance is just barely noticeable”

Quality-Overall10%

“Not a good candle”

Value For Money6%

“not worth the price”

Size-Overall4%

“the lid wouldn't fit. or it would crush the wick”

Leak-Proof2%

“Messy candle leaking”

Advertised Vs Actual Product2%

“False advertisement”

Top return reasons

Smell45%

Size-Overall13%

Color8%

Advertised Vs Actual Product8%

Value For Money4%

Defective Material/Parts4%

Heating3%

Functionality-Overall2%

Product Condition2%

Quality-Overall2%

Common questions

Is pumpkin shaped candle profitable to sell on Amazon United States?: The niche generates $19K/yr across 39 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +260.6%. Flapen's verdict: Worth a look (65/100).
How competitive is the pumpkin shaped candle niche?: 32 brands and 45 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in pumpkin shaped candle?: Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 1.4%.
When does demand for pumpkin shaped candle peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 85.8× the quietest.
What does it cost to enter the pumpkin shaped candle niche?: Listings span $9.66–$42.88; the average listing price is $20.11 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.