pumpkin pillow
Worth a lookShows demand growing +432.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+432.4%90-day search growth — must beat 0% to launch
Review moat
Great217.96avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$15.74avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.32–$31.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 283K searches
According to Flapen's Amazon United States niche tracking, pumpkin pillow is a $47K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pumpkin pillow market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $63K–$79K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #2,086
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 89%
- Out of stock
- 33.1%
- Avg brand age
- 24 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
30 rising
Sellers
36
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
41%
Top 20: 81%
Open market
36%
- Juexica20%
- COSGOO12%
- Ddliury9%
- Lanpn9%
- Kajaia7%
- YRXRUS6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +432.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 177.9×
Top pumpkin pillow search terms
- pumpkin pillow273K/yr
- pumkin pillows2K/yr
- small fall pillow4K/yr
- cojines de calabaza para sala4K/yr
Top pumpkin pillow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Juexica 7 Inch Halloween Stuffed Pumpkin Pillow Fluffy Plush 3D Pumpkin Shaped Decoration Fall Thanksgiving Cushion Pillow Soft Cute Throw for Sofa Couch Supplies (Orange)
Juexica$9.764.3★10 rev
3D Pumpkin Throw Pillow Fluffy Plush Stuffed Animal Toys Pumpkin Pillow Sofa Cushion for Home Decor Halloween Christmas or Birthday Party (Coffee 8 Inch)
COSGOO$16.694.4★73 rev
Lanpn Fall Pumpkin Pillows Set of 2 Halloween Decoration Decorative Throw Pillows Soft Fleece Sherpa Cute 3D Shaped Cushion for Sofa Couch Bedroom Autumn Thanksgiving (Orange 12.6x8.7in & 9x5.9in)
Lanpn$18.574.3★346 rev
Kajaia 2 Pcs 3D Pumpkin Pillow Fall Decor Cushions White Brown
Kajaia$24.944.4★325 rev
Ddliury Pumpkin Pillows Decorative Throw Pillows for Couch Bed Fall Pillow Home Decor for Bedroom Living Room Halloween Fall Room Dcor (White 8.6 Inches)
Ddliury$10.074.2★57 rev
Newest
by launch dateJuexica 7 Inch Halloween Stuffed Pumpkin Pillow Fluffy Plush 3D Pumpkin Shaped Decoration Fall Thanksgiving Cushion Pillow Soft Cute Throw for Sofa Couch Supplies (Orange)
Juexica$9.7610 rev
Juexica 7 Inch Halloween Stuffed Pumpkin Pillow Fluffy Plush 3D Pumpkin Shaped Decoration Fall Thanksgiving Cushion Pillow Soft Cute Throw for Sofa Couch Supplies (Beige)
Juexica$9.7610 rev
Boao Fall Pumpkin Pillow Covers 12x20 Autumn Hello Pumpkin Lumbar Pillow Case Chenille Knit Embroidery Patchwork Orange Autumn Harvest Thanksgiving Decor Throw Cushion Case for Home Bedroom Sofa Couch
Boao$10.3243 rev
Disney Store Official Mickey Mouse Pumpkin Squishmallows Plush - 11 Inch Disney Halloween Stuffed Animal with Embroidered Features Detailed Plush Sculpting and Soft Squishy Fill
Disney Store$18.1979 rev
Hollowfly Fall Pumpkin Pillows Thanksgiving Pumpkin Shaped Pillow 12 Inch 3D Crochet Throw Pillows Knitted Harvest Autumn Fall Decorations for Bedroom Home Sofa Couch Bed Room Decor(Orange)
Hollowfly$14.336 rev
Trending
90-day click momentumDisney Store Official Mickey Mouse Pumpkin Squishmallows Plush - 11 Inch Disney Halloween Stuffed Animal with Embroidered Features Detailed Plush Sculpting and Soft Squishy Fill
Disney Store$18.194.9★
Juexica 7 Inch Halloween Stuffed Pumpkin Pillow Fluffy Plush 3D Pumpkin Shaped Decoration Fall Thanksgiving Cushion Pillow Soft Cute Throw for Sofa Couch Supplies (Beige)
Juexica$9.764.3★
Boao Fall Pumpkin Pillow Covers 12x20 Autumn Hello Pumpkin Lumbar Pillow Case Chenille Knit Embroidery Patchwork Orange Autumn Harvest Thanksgiving Decor Throw Cushion Case for Home Bedroom Sofa Couch
Boao$10.324.7★
Juexica 7 Inch Halloween Stuffed Pumpkin Pillow Fluffy Plush 3D Pumpkin Shaped Decoration Fall Thanksgiving Cushion Pillow Soft Cute Throw for Sofa Couch Supplies (Orange)
Juexica$9.764.3★
Ddliury Pumpkin Pillows Decorative Throw Pillows for Couch Bed Fall Pillow Home Decor for Bedroom Living Room Halloween Fall Room Dcor (Black 8.6 Inches)
Ddliury$8.954.2★
What buyers say about pumpkin pillow
What buyers praise and complain about, mined from review topics.What buyers love
“it has stayed soft”
“Very satisfied with purchase”
“Love the color”
“fit perfect”
“Affordable style”
“Overall, this set is well-made, comfortable, and a great choice for anyone looking to add a playful seasonal accent to their home”
“my dogs cant rip it so very durable”
“Affordable style”
“Very nice cushions”
“Very cute pillows”
What buyers complain about
“Just a little cheap looking”
“Buttons came loose after a week on both pillows”
“They took a while to fluff back up after they arrived”
“Broke after few months”
“Fluffiness, size and color are off”
“He is bigger than I expected”
“Stitching failed in less than two months after purchase”
“they're very small, very thin, and not worth the price in my opinion”
“don't provide much support or dimension”
Top return reasons
Common questions
- Is pumpkin pillow profitable to sell on Amazon United States?
- The niche generates $47K/yr across 46 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +432.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the pumpkin pillow niche?
- 30 brands and 36 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in pumpkin pillow?
- Top complaints mined from reviews: Quality-Overall, Touch/Button Controls, Fluffiness. The return rate is 4.3%.
- When does demand for pumpkin pillow peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 177.9× the quietest.
- What does it cost to enter the pumpkin pillow niche?
- Listings span $7.32–$31.58; the average listing price is $15.74 (sweet spot $15–$100). The average incumbent carries 218 reviews — the moat a new listing must climb.