pumpkin pie candle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$20.37avg listing price — sweet spot $15–$100
Growth
Great+85.1%90-day search growth — must beat 0% to launch
Price range
Great$10.39–$39.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,393.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$78K$78K/yr · 78K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pumpkin pie candle is a $78K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
pumpkin pie candle market data
- Units sold / yr
- 8K–10K
- avg 1,000–1,250/product
- Revenue / yr
- $163K–$204K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #270
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Yankee Candle82%
- Village Candle14%
- Voluspa5%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — +85.1% search growth over the last 90 days.Peak months: Sep, Oct, Dec · busiest ÷ quietest = 62.2×
Top pumpkin pie candle search terms
- spiced pumpkin5K/yr
- yankee candle pumpkin10K/yr
- yankee candle spiced pumpkin7K/yr
- yankee candle pumpkin spice8K/yr
- yankee candle autumn3K/yr
- spiced pumpkin candle4K/yr
- pumpkin spice latte candle5K/yr
- yankee candles pumpkin spice4K/yr
- yankee candles pumpkin4K/yr
- spiced pumpkin yankee candle5K/yr
Top pumpkin pie candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.014.4★1,420 rev
Village Candle Spiced Pumpkin Large Apothecary Jar Scented Candle 21.25 oz.
Village Candle$18.184.5★4,845 rev
Yankee Candle Apple Pumpkin Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.824.7★400 rev
Yankee Candle Small Tumbler Scented Candle with up to 40 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 4.3 oz Tumbler Candle with Room Filling Fragrance Spiced Pumpkin
Yankee Candle$10.393.8★79 rev
Yankee Candle Spiced Pumpkin Scented Classic 22oz Large Jar Single Wick Over 110 Hours of Burn Time Perfect Accent for Fall Decor & Gifting
Yankee Candle$22.374.5★9,666 rev
Newest
by launch dateYankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.011,420 rev
Yankee Candle Apple Pumpkin Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.82400 rev
Yankee Candle Small Tumbler Scented Candle with up to 40 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 4.3 oz Tumbler Candle with Room Filling Fragrance Spiced Pumpkin
Yankee Candle$10.3979 rev
Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Spiced Pumpkin
Yankee Candle$20.22158 rev
Voluspa Spiced Pumpkin Latte Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$39.59188 rev
Trending
90-day click momentumYankee Candle Small Tumbler Scented Candle with up to 40 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 4.3 oz Tumbler Candle with Room Filling Fragrance Spiced Pumpkin
Yankee Candle$10.393.8★
Yankee Candle Apple Pumpkin Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.824.7★
Yankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.014.4★
Village Candle Spiced Pumpkin Large Apothecary Jar Scented Candle 21.25 oz.
Village Candle$18.184.5★
Voluspa Spiced Pumpkin Latte Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$39.594.4★
What buyers say about pumpkin pie candle
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance is wonderful”
“Great Yankee candle quality in a great deal”
“Great candle”
“at an affordable price”
“Better than Expected”
“Great Projection”
“Its made in usa thats awesome”
“Gave it as a gift she Loves it”
“lasts a good while”
“Color is beautiful”
What buyers complain about
“The fragrance is just barely noticeable”
“Not a good candle”
“not worth the price”
“It's big,”
“Messy candle leaking”
“was great for the fall - however, I dropped it and, of course, the glass broke so I didn't get to use it as long as I'd have liked”
Top return reasons
Common questions
- Is pumpkin pie candle profitable to sell on Amazon United States?
- The niche generates $78K/yr across 7 tracked products. 90-day search growth is +85.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the pumpkin pie candle niche?
- 3 brands and 41 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pumpkin pie candle?
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.9%.
- When does demand for pumpkin pie candle peak?
- Demand peaks in Sep–Oct–Dec; the busiest month runs 62.2× the quietest.
- What does it cost to enter the pumpkin pie candle niche?
- Listings span $10.39–$39.59; the average listing price is $20.37 (sweet spot $15–$100). The average incumbent carries 2,394 reviews — the moat a new listing must climb.