Is pumpkin pecan waffles candle profitable to sell on Amazon United States?

The niche generates $33K/yr across 52 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +67.8%. Flapen's verdict: Worth a look (58/100).

How competitive is the pumpkin pecan waffles candle niche?

13 brands and 224 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in pumpkin pecan waffles candle?

Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.9%.

When does demand for pumpkin pecan waffles candle peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 6.7× the quietest.

What does it cost to enter the pumpkin pecan waffles candle niche?

Listings span $4.83–$72.73; the average listing price is $24.69 (sweet spot $15–$100). The average incumbent carries 340 reviews — the moat a new listing must climb.

pumpkin pecan waffles candle

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.69

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Review moat

Great339.54

avg incumbent reviews — the moat a new listing must climb

Price range

Great$4.83–$72.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+67.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$33K

$33K/yr · 82K searches

According to Flapen's Amazon United States niche tracking, pumpkin pecan waffles candle is a $33K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 58/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

pumpkin pecan waffles candle market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $74K–$99K; units × avg price
Conversion rate: 1.7%
Avg BSR: #1,454
Page quality: 0%
Prime: 58%
Sponsored: 37%
Out of stock: 5.4%
Avg brand age: 54 months
Avg seller age: 132 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

224

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

26%

Top 20: 70%

Open market

11%

Bath & Body Works73%
Hanolly4%
The Scent Galaxy3%
Generic3%
Alune3%
CoCo Benjamin3%
Open — no brand owns it (7 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +67.8% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.7×

Open Trend

Top pumpkin pecan waffles candle search terms

pumpkin pecan waffles bath and body works17K/yr +46.0%2.5% conv.
bath and body works fall scents10K/yr +378.0%1.0% conv.
pumpkin pecan waffles candle11K/yr -12.0%3.4% conv.
bath and body works fall7K/yr +584.9%0.4% conv.
pumpkin pecan waffles10K/yr -2.1%2.7% conv.
bath and body works fall candles6K/yr +237.7%1.6% conv.
fall bath and body works5K/yr +248.5%0.4% conv.
pumpkin waffle candle4K/yr -0.9%1.9% conv.
pumpkin pecan waffles perfume2K/yr +89.0%0.0% conv.
bath and body works pumpkin pecan waffles3K/yr -26.3%6.1% conv.

All search terms

Top pumpkin pecan waffles candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath and Body Works Pumpkin Pecan Waffles Concentrated Room Spray 2 Pack - 1.5 oz / 42.5 g

Bath & Body Works$17.924.7★142 rev

Bath & Body Works Pumpkin Pecan Waffles 3-Wick Scented Candle 14.5 oz

Bath & Body Works$24.504.6★167 rev

Bath & Body Works Fine Fragrance Body Spray Mist 8 fl oz / 236 mL (Sweet Cinnamon Pumpkin)

Bath & Body Works$16.324.3★35 rev

Bath & Body Works Pumpkin Pecan Waffle Signature Collection Fragrance Mist 8 Fl Oz (Pumpkin Pecan Waffle)

Bath & Body Works$46.764.7★201 rev

Bath and Body Works Pumpkin Pecan Waffles Wallflowers Box of 2 Refills

Bath & Body Works$14.814.6★706 rev

Newest

by launch date

Fall Scented Candle Pecan & Pumpkin Waffles Scents 9 oz Candles for Home

Hanolly$11.0024 rev

10mo ago

Bath & Body Works Pumpkin SMores 3-Wick Candle 14.5 oz Scented Jar Candle Fall-Inspired Marshmallow Chocolate Pumpkin Fragrance Soy and Paraffin Wax Blend with Decorative Lid

Bath & Body Works$24.509 rev

11mo ago

Hempz Mini Spiced Pumpkin Pie Body Moisturizer Body Lotion Fall Skin Care for Men & Women Limited Edition 2.25 fl.oz.

Hempz$4.83282 rev

12mo ago

Bath & Body Works Sweet Cinnamon Pumpkin Ultimate Hydration Body Cream 8 Ounces Pack of 2

Bath & Body Works$21.9449 rev

1y ago

Bath & Body Works Pumpkin Pecan Waffles 3-Wick Scented Candle 14.5 oz

Bath & Body Works$24.50167 rev

1y ago

What buyers say about pumpkin pecan waffles candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell70%

“Awesome smell”

Value For Money4%

“Definitely worth the money”

Soft Feel3%

“Smooth and nice”

Quality-Overall2%

“Quality candle”

Advertised Vs Actual Product2%

“As advertised”

Brightness/Shine/Glow2%

“Body Works candles are Amazing”

Size-Overall2%

“Great size”

Lather1%

“LOTS of lather”

Strength1%

“Very Powerful”

Durability1%

“It lasts a long time”

What buyers complain about

Smell47%

“weak fragrance”

Quality-Overall8%

“There needs to be some quality control”

Size-Overall8%

“Small In size”

Value For Money6%

“A little pricey for the amount of product”

Durability4%

“It does not last”

Oily/Greasy2%

“Waxy feeling”

Functionality-Overall2%

“One works and the other does not”

Moist/Dry2%

“It's a small bottle so doesn't last long as our higher altitude is dry”

Strength1%

“Not strong dented at all”

Suitability Dry Skin1%

“Again both don't last all day on skin”

Top return reasons

Smell56%

Advertised Vs Actual Product9%

Leak-Proof7%

Size-Overall4%

Defective Material/Parts4%

Refills-Overall4%

Heating2%

Product Condition2%