Is pumpkin blanket profitable to sell on Amazon United States?

The niche generates $59K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +235.8%. Flapen's verdict: Worth a look (58/100).

How competitive is the pumpkin blanket niche?

26 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in pumpkin blanket?

Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.1%.

When does demand for pumpkin blanket peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 47.2× the quietest.

What does it cost to enter the pumpkin blanket niche?

Listings span $12.98–$40.83; the average listing price is $23.05 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.

pumpkin blanket

Worth a look

Shows demand growing +235.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+235.8%

90-day search growth — must beat 0% to launch

Avg price

Incredible$23.05

avg listing price — sweet spot $15–$100

Price range

Great$12.98–$40.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good942.09

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$59K

$59K/yr · 369K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, pumpkin blanket is a $59K/yr Amazon United States market (369K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 58/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

pumpkin blanket market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $138K–$184K; units × avg price
Conversion rate: 0.7%
Avg BSR: #4,461
Page quality: 0%
Prime: 94%
Sponsored: 77%
Out of stock: 30.3%
Avg brand age: 30 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

42%

Top 20: 83%

Open market

45%

ChezMax16%
Capecage10%
Horaldaily9%
Qutichy7%
Lussena7%
Yiyhuxf7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +235.8% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 47.2×

Open Trend

Top pumpkin blanket search terms

pumpkin blanket74K/yr +330.1%0.3% conv.
pumpkin throw blanket38K/yr +532.0%0.4% conv.
autumn blanket20K/yr +454.3%0.3% conv.
autumn throw blanket35K/yr +141.6%0.2% conv.
pumpkin blanket throw15K/yr +603.2%0.3% conv.
thanksgiving blanket25K/yr +3.3%0.4% conv.
fall throws for couch38K/yr +224.0%0.0% conv.
pumpkin throw7K/yr +354.7%0.4% conv.
fall fleece throw blanket17K/yr +293.3%0.0% conv.
thanksgiving throw blanket28K/yr -22.0%0.0% conv.

All search terms

Top pumpkin blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fall Halloween Pumpkin Throw Blanket - 50x60 Rust Red 3D Pumpkin Printed Blankets for Women Cozy Faux Fur Flannel Fleece Blanket Fall Gift Aesthetic Decor for Mom Sofa Bed Chai Bedding Living Room

ChezMax$31.844.7★4 rev

Qutichy Halloween Pumpkin Oversized Wearable Blanket Hoodie Cozy Plush Lounger Robe (Orange M)

Qutichy$27.630.0★0 rev

Capecage Blanket Hoodie Long Hooded Blanket Sweatshirt as Birthday Gifts for Women Men Long Wearable Blanket for Men Women. (Pumpkin)

Capecage$27.744.8★1,730 rev

50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket

Lussena$14.114.6★1,580 rev

Yiyhuxf Halloween Pumpkin Face Blanket - Orange Flannel Fleece Throw for Home Living Room Bed Chair Decor - 60x50

Yiyhuxf$14.844.6★147 rev

Newest

by launch date

Qutichy Halloween Pumpkin Oversized Wearable Blanket Hoodie Cozy Plush Lounger Robe (Orange M)

Qutichy$27.630 rev

3w ago

AnyDesign Fall Throw Blankets 50 x 60 Inch 3D Jacquard Pumpkin Fuzzy Blanket Autumn Soft Cozy Faux Fur Plush Blanket for Thanksgiving Holiday Home Bed Soft Couch Armchair Rust Red

AnyDesign$22.680 rev

2mo ago

Horaldaily Fall Blanket Throw Pumpkin Heart Caramel Autumn Thanksgiving Soft Fuzzy Plush Faux Fur Cozy Blankets for Couch Sofa Bed Lounging Decor Ideal Gifts for Kids Adults Self 50x60

Horaldaily$27.700 rev

6mo ago

Tegeme Fall Halloween Pumpkin Throw Blanket 50 x 60 3D Pumpkin Pattern Faux Rabbit Fur Fleece Blanket Soft Cozy Rust Autumn Throw for Couch Sofa Bed Thanksgiving Gift for Women Mom(Rust)

Tegeme$40.8323 rev

11mo ago

Pumpkin Throw Blanket for Couch 50x60 Fall Halloween Blankets Soft Cozy Reversible Textured Fleece Fluffy Blanket for Bed Sofa Autumn Home Decor

ELASAD$32.831,184 rev

11mo ago

What buyers say about pumpkin blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel31%

“Comfortable soft”

Color20%

“vibrant color”

Warmth9%

“Soft and warm”

Comfort-Overall7%

“Comfortable”

Quality-Overall6%

“Good quality blanket”

Value For Money5%

“Great for the price”

Size-Overall3%

“It fits me comfortably”

Weight Light3%

“Lightweight”

Washability2%

“Super cozy and has held up well after a few washes”

Texture/Consistency-Overall1%

“LOVE LOVE LOVE textured look”

What buyers complain about

Thickness19%

“really isn't thick enough for my liking”

Size-Overall9%

“Huge”

Quality-Overall7%

“very cheaply made”

Color7%

“rather dark color”

Advertised Vs Actual Product5%

“Not the size in the description”

Thin4%

“Thin Material”

Durability4%

“come apart right away”

Rusts/Corrodes2%

“the creme chair was covered with rust colored shedding”

Weight Heavy2%

“Quite nice I expected it to be a bit heavier and wider”

Washability2%

“Blanket started coming apart after 2 washes”

Top return reasons

Color49%

Size-Overall15%

Thin8%

Material Quality7%

Display Colors5%

Quality-Overall4%

Advertised Vs Actual Product4%

Value For Money2%

Thickness1%

Rusts/Corrodes1%

Common questions

Is pumpkin blanket profitable to sell on Amazon United States?: The niche generates $59K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +235.8%. Flapen's verdict: Worth a look (58/100).
How competitive is the pumpkin blanket niche?: 26 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in pumpkin blanket?: Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.1%.
When does demand for pumpkin blanket peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 47.2× the quietest.
What does it cost to enter the pumpkin blanket niche?: Listings span $12.98–$40.83; the average listing price is $23.05 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.