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51

pumpkin banner

Worth a look

Shows no brand lock-in (top 5 brands take 52% of clicks), but a small market ($20K/yr) keeps it on the watch list.

Market size 5Growth 74Conversion 31Competition 68Returns 25Price range 64Avg price 68Brand share 83Review moat 74Quality gap 50

Brand share

Great52%

top-5 brand share — no brand owns this niche

Growth

Good+58.5%

90-day search growth — must beat 0% to launch

Review moat

Good558.81

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$14.20

avg listing price — sweet spot $15–$100

Price range

Good$5.75–$31.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Market size

Bad$20K

$20K/yr · 56K searches

According to Flapen's Amazon United States niche tracking, pumpkin banner is a $20K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

pumpkin banner market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$21K–$28K
units × avg price
Conversion rate
2.5%
Avg BSR
#3,273
Page quality
0%
Prime
100%
Sponsored
48%
Out of stock
26.7%
Avg brand age
27 months
Avg seller age
240 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

22

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

44%

Top 20: 100%

Open market

42%

  • Glaciart One17%
  • Mud Pie13%
  • MADENG8%
  • Whaline8%
  • Yinder7%
  • WILLBOND6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +58.5% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 144.2×

Top pumpkin banner search terms

  • felt leaf garland6K/yr
  • fall felt garland19K/yr
  • felt fall garland10K/yr
  • fall garland felt6K/yr
  • fall pom pom garland4K/yr
  • thanksgiving felt garland7K/yr
  • felt thanksgiving garland4K/yr
All search terms

Top pumpkin banner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7888%$2K12%$2K16%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about pumpkin banner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Its really well made”

Ease Of Use14%

“Simple”

Advertised Vs Actual Product12%

“Item as described”

Color12%

“Pretty”

Embellishment/Embroidery Quality12%

“Cute decor”

Fun/Entertainment Experience9%

“Fun”

Design-Overall5%

“Made well, would recommend it for decorating”

Smell5%

“I will add essential oils to the water so they have a perfumed effect as well”

Value For Money3%

“I think these are a fair value at approximately $19 USD”

Weight Light3%

“It's light”

What buyers complain about

Quality-Overall33%

“Cheap looking”

Thickness17%

“Thin”

Value For Money17%

“Plus it's overpriced”

Advertised Vs Actual Product17%

“Misleading”

Top return reasons

Size-Overall49%
Advertised Vs Actual Product12%
Quality-Overall8%
Color7%
Material Quality7%
Functionality-Overall2%
Value For Money2%
Strength2%
Thin2%
Shape/Style2%

Common questions

Is pumpkin banner profitable to sell on Amazon United States?
The niche generates $20K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +58.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the pumpkin banner niche?
19 brands and 22 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in pumpkin banner?
Top complaints mined from reviews: Quality-Overall, Thickness, Value For Money. The return rate is 5.1% — above our launch gate.
When does demand for pumpkin banner peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 144.2× the quietest.
What does it cost to enter the pumpkin banner niche?
Listings span $5.75–$31.66; the average listing price is $14.20 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.