pug blanket
Worth a lookShows sweet-spot pricing room ($14.98–$37.86), but a small market ($28K/yr) keeps it on the watch list.
Price range
Incredible$14.98–$37.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.38avg listing price — sweet spot $15–$100
Review moat
Great196.28avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, pug blanket is a $28K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
pug blanket market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $21K–$27K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #3,510
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 26.4%
- Avg brand age
- 27 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
27
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
42%
Top 20: 88%
Open market
41%
- Famitile31%
- Zrycn8%
- MIEPOS5%
- Tinerpoim5%
- Tian Zhun5%
- syuwdsnm4%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -16.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.6×
Top pug blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Famitile Pug Blanket Cute Puppy Fleece Blankets Super Soft Fuzzy Gifts for Pugs Lovers Plush Throw Dog Decor (Pug 47 x 60)
Famitile$22.434.8★561 rev
Pug Blanket Gifts for Women Cute Pug Print Theme Decor Home Bedroom Living Room Couch Sofa Adults Soft Cozy Plush Flannel Throws 50x40
Zrycn$17.514.5★117 rev
Famitile Pug Blanket Cute Puppy Fleece Blankets Super Soft Fuzzy Gifts for Pugs Lovers Plush Throw Dog Decor (Dark Grey Pug 47 x 60)
Famitile$22.814.8★561 rev
Famitile Pug Blanket Cute Puppy Fleece Blankets Super Soft Fuzzy Gifts for Pugs Lovers Plush Throw Dog Decor (Brown Pug 47 x 60)
Famitile$18.174.8★561 rev
Tinerpoim Pug Blanket Gifts Warm Pugs Throw Blanket Pug Lovers Birthday Gifts Decor for Kids Adults 50x40
Tinerpoim$19.054.6★88 rev
Newest
by launch date
Paoeyty Pug Gifts for Women Pugs Mom Throw Blanket 60 X 50 Pugs Dog Decor for Pug Lovers Gifts
Paoeyty$23.679 rev
Tian Zhun Pug Gifts for Women Pugs Lovers Pug Wearable Blanket Fluffy Super Soft Flannel Adult Animal Hooded Blanket for Women Mothers Day Christmas Birthday
Tian Zhun$37.8610 rev
Pug Flannel Blanket 50x60 Inch - Soft Warm Cozy Throw for Sofa/Chair/Bed Pug Home Decor Gift for Dog Lovers Women Family
syuwdsnm$16.6129 rev
Pug Blanket Dog Pattern Blankets Soft Warm Flannel Pugs Throw Blanket Bedding Dog Theme Gifts for Kids Girls Women Adults 50x40
SINKABLES$17.8715 rev
Wxiben Pug Dog Gifts for Women - Pug Dog Blanket for Pugs Lovers/Owners Girls Puppy Dogs Mom Gift Puppy Birthday Dogs Animal Throw Blanket for Home Sofa Couch Bed 60x50in
Wxiben$20.2271 rev
Trending
90-day click momentum
Dog Pug Fleece Throw Blanket Soft Lightweight Warm Cozy Plush Blanket for Men Women Couch Bed Sofa 80X60
Yilad$17.694.7★
Pug Blanket Super Soft Warm Fluffy Fleece Flannel Dog Animal Throw Blanket Cozy Fuzzy Plush Stuff Bedding Blankets Gifts for Women Kids Boys Girls Adults 50X40
Nexlyth$16.114.5★
Pug Blanket with Kids 30x40 Inches Blanket with Dogs on it Cozy Soft Throw Gifts for Dog Lovers Cute Flannel Throw Blankets for Couch Office
XaocNyx$14.984.5★
Tian Zhun Pug Gifts for Women Pugs Lovers Pug Wearable Blanket Fluffy Super Soft Flannel Adult Animal Hooded Blanket for Women Mothers Day Christmas Birthday
Tian Zhun$37.865.0★
ZFYIPOK Flannel Fleece Throw Blanket Fun Cartoon Pug Lightweight Throw Blanket Travel Blanket Cozy Plush Warm Blankets for Bedroom Living Rooms Sofa Beds Office 60x50 Inch
ZFYIPOK$15.934.4★
What buyers say about pug blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Great birthday gift”
“Great looking blanket and soft”
“The colors were bright and pretty”
“Good Quality”
“Was deff worth the money”
“It truly is for pug lovers”
“We have not had any issues with it tearing or falling apart”
“Really good size”
“Adorable print”
“it adds a fun touch to any space”
What buyers complain about
“Not as pictured”
“not the thickest”
“Very thin and Cinsy”
“Very disappointed in quality”
“Does not glow at all”
“you have to look hard for print”
“This blanket is not at all worth what is being charged”
“its so much lighter than advertised”
“Thin material”
“not a comfortable blanket”
Top return reasons
Common questions
- Is pug blanket profitable to sell on Amazon United States?
- The niche generates $28K/yr across 32 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the pug blanket niche?
- 26 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in pug blanket?
- Top complaints mined from reviews: Advertised Vs Actual Product, Thickness, Thin. The return rate is 1.5%.
- When does demand for pug blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.6× the quietest.
- What does it cost to enter the pug blanket niche?
- Listings span $14.98–$37.86; the average listing price is $21.38 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.