proud of you gifts
Worth a lookShows low returns (1.1%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great413.52avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.55–$40.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.53avg listing price — sweet spot $15–$100
Market size
Okay$158K$158K/yr · 334K searches
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, proud of you gifts is a $158K/yr Amazon United States market (334K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
proud of you gifts market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $115K–$144K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #497
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 3.4%
- Avg brand age
- 27 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
29
Top-5 brand share
63%
Top 20: 95%
Top-5 click share
50%
Top 20: 84%
Open market
33%
- AVALYNNE23%
- Giftota19%
- Ovrrcame12%
- Nuowagify5%
- YOOJEE4%
- Fairy's Gift4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 3.2×
Top proud of you gifts search terms
- congratulations76K/yr
- congrats38K/yr
- proud of you gifts59K/yr
- congrats gift23K/yr
- you did it gifts19K/yr
- congratulations gifts19K/yr
- promotion gifts16K/yr
- proud of you gifts for women17K/yr
- congrats gifts for women8K/yr
- congratulation6K/yr
Top proud of you gifts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Beginnings Gifts for Women New-Chapter Happy Retirement Gifts for Woman Graduation Gift New Job Congratulations Gift for Women Farewell Going Away Basket for Woman Coworker Teacher Friend
Giftota$40.104.6★61 rev
Crochet Star Congratulations Gift Proud of You & Achievement Keepsake for Coworker & Student Graduation New Job Promotion Desk Buddy Motivational Decor for Men Women Christmas Stocking Stuffer
AVALYNNE$10.334.6★50 rev
Ovrrcame Crochet Toast Congratulations Gifts for Women - You Did It Card for Friends Students Coworkers Teachers Motivational College Highschool Graduation Decoration for Her Him
Ovrrcame$12.444.8★1,161 rev
AVALYNNE Crochet Star Congratulations Gift - New Job & Promotion Gift for Coworker Proud of You Achievement Keepsake for Student Graduation Desk Buddy Decor Christmas Stocking Stuffer
AVALYNNE$10.864.2★20 rev
YOOJEE Forget-Me-Not Crochet Flower Potted Plant Gift
YOOJEE$8.894.8★1,021 rev
Newest
by launch date
FRBFRB Smart Baby Achievement Gifts Proud of You You Did It! Graduation New Job Promotion Gift Unisex Unique Crocheted Doll Gift
FRBFRB$8.481 rev
New Beginnings Gifts for Women New-Chapter Happy Retirement Gifts for Woman Graduation Gift New Job Congratulations Gift for Women Farewell Going Away Basket for Woman Coworker Teacher Friend
Giftota$40.1061 rev
Crochet Star Congratulations Gift Proud of You & Achievement Keepsake for Coworker & Student Graduation New Job Promotion Desk Buddy Motivational Decor for Men Women Christmas Stocking Stuffer
AVALYNNE$10.3350 rev
AVALYNNE Crochet Star Congratulations Gift - New Job & Promotion Gift for Coworker Proud of You Achievement Keepsake for Student Graduation Desk Buddy Decor Christmas Stocking Stuffer
AVALYNNE$10.8620 rev
Crochet Star Gift for Son Daughter from Mom Dad Encouragement & Motivational Keepsake Birthday & Graduation Gift Sentimental Desk Decor Christmas Stocking Stuffer I Am Proud of You
AVALYNNE$10.0837 rev
Trending
90-day click momentumNew Beginnings Gifts for Women New-Chapter Happy Retirement Gifts for Woman Graduation Gift New Job Congratulations Gift for Women Farewell Going Away Basket for Woman Coworker Teacher Friend
Giftota$40.104.6★
FRBFRB Smart Baby Achievement Gifts Proud of You You Did It! Graduation New Job Promotion Gift Unisex Unique Crocheted Doll Gift
FRBFRB$8.485.0★
Crochet Star Congratulations Gift Proud of You & Achievement Keepsake for Coworker & Student Graduation New Job Promotion Desk Buddy Motivational Decor for Men Women Christmas Stocking Stuffer
AVALYNNE$10.334.6★
Ovrrcame Crochet Toast Congratulations Gifts for Women - You Did It Card for Friends Students Coworkers Teachers Motivational College Highschool Graduation Decoration for Her Him
Ovrrcame$12.444.8★
AVALYNNE Crochet Star Congratulations Gift - New Job & Promotion Gift for Coworker Proud of You Achievement Keepsake for Student Graduation Desk Buddy Decor Christmas Stocking Stuffer
AVALYNNE$10.864.2★
What buyers say about proud of you gifts
What buyers praise and complain about, mined from review topics.What buyers love
“Good gift”
“Good quality”
“Adjustable fit”
“Looks as pictured”
“Pretty colors as well”
“Smells good and therapeutic”
“It has a nice aesthetic”
“Great value for the money”
“Such a cute & fun card”
“doesn't feel too light/cheap”
What buyers complain about
“Big”
“False advertising”
“Very cheap in my opinion”
“not durable”
“Looks cheap”
“The cord is not elastic like the video says”
“very POOR quality and can't even use as a gift now so need to go out locally and find something”
“how does one loosen the knots to slip on”
“we had to un sew it”
“A little strange with the string for tightening and taking off”
Top return reasons
Common questions
- Is proud of you gifts profitable to sell on Amazon United States?
- The niche generates $158K/yr across 33 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the proud of you gifts niche?
- 25 brands and 29 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in proud of you gifts?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.1%.
- When does demand for proud of you gifts peak?
- Demand peaks in May; the busiest month runs 3.2× the quietest.
- What does it cost to enter the proud of you gifts niche?
- Listings span $5.55–$40.10; the average listing price is $11.53 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.