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Proud of You Gifts

Maybe

An estimated 1.1% of orders come back. But the products selling today already average 4.7★, so Proud of You Gifts is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$158K/yr334K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
50%top-5 click share · 25 brands · 29 sellers

Flapen Score

Proud of You Gifts against its category

The dotted line is the Home & Kitchen average. Past it, Proud of You Gifts is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Proud of You Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Proud of You Gifts 334K times last year and spent an estimated $158K. The top 5 brands take 63% of clicks. Demand peaks in May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
4.1%
Market size, estimated
$158Ka year
Peak month
May3.2× the quietest month
Top search term
congratulations76K searches a year

02 · Price

A sale here is worth $11.53.

Listings sell for $11.53 on average, from $5.55 to $40.10. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $11.53 that is $0 to $1K a year per listing.

Average price
$11.53under the $15 to $100 sweet spot
Price range
$5.55–$40.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #497 within Candles. It carries 414 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#497in Candles
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
414per listing
Listings tracked
33

04 · Newcomers

8 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
27 months

Products

Top Proud of You Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

29

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

50%

Top 20: 84%

Open market

33%

  • Brand 123%
  • Brand 219%
  • Brand 312%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Proud of You Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 3.2×

Search terms

Top Proud of You Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • congratulations76K/yr
  • congrats38K/yr
  • proud of you gifts59K/yr
  • congrats gift23K/yr
  • you did it gifts19K/yr
  • congratulations gifts19K/yr
  • promotion gifts16K/yr
  • proud of you gifts for women17K/yr
  • congrats gifts for women8K/yr
  • congratulation6K/yr

Reviews and returns

What reviews say buyers love and hate about Proud of You Gifts

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Big”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Proud of You Gifts questions

Answered from the same tracked data.