Skip to content

Protein Scoop

Fail

Prices span $4.09–$15.05, mostly outside the sweet spot, so Protein Scoop is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$113K/yr398K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
56%top-5 click share · 20 brands · 22 sellers

Flapen Score

Protein Scoop against its category

The dotted line is the Home & Kitchen average. Past it, Protein Scoop is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Scoop market on Amazon at a glance

Shoppers on Amazon United States searched for Protein Scoop 398K times last year and spent an estimated $113K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Mar. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
398K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
3.5%
Market size, estimated
$113Ka year
Peak month
March2.8× the quietest month
Top search term
scoop funnel47K searches a year

02 · Price

A sale here is worth $8.10.

Listings sell for $8.10 on average, from $4.09 to $15.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $8.10 that is $4K to $6K a year per listing.

Average price
$8.10under the $15 to $100 sweet spot
Price range
$4.09–$15.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #209 within Coffee, Tea & Espresso. It carries 1,004 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
4.7%
Average rank
#209in Coffee, Tea & Espresso
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,004per listing
Listings tracked
24

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Protein Scoop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

22

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

30%

  • Brand 133%
  • Brand 220%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Protein Scoop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Mar · busiest ÷ quietest = 2.8×

Search terms

Top Protein Scoop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scoop funnel47K/yr
  • protein powder scoop37K/yr
  • protein scoop34K/yr
  • funnel scoop39K/yr
  • powder scoop31K/yr
  • powder pal scoop24K/yr
  • scoop funnel for powder29K/yr
  • protein scoop funnel23K/yr
  • powder scoop funnel for water bottle8K/yr
  • funnel scoop for powder21K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Scoop

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Use”
29%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Too Small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Protein Scoop questions

Answered from the same tracked data.