Is protein scoop profitable to sell on Amazon United States?

The niche generates $113K/yr across 24 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (40/100).

How competitive is the protein scoop niche?

20 brands and 22 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in protein scoop?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 1.4%.

When does demand for protein scoop peak?

Demand peaks in Jan–Mar; the busiest month runs 2.8× the quietest.

What does it cost to enter the protein scoop niche?

Listings span $4.09–$15.05; the average listing price is $8.10 (sweet spot $15–$100). The average incumbent carries 1,004 reviews — the moat a new listing must climb.

protein scoop

Skip it

Prices mostly outside the sweet spot ($4.09–$15.05) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,003.88

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$113K

$113K/yr · 398K searches

Avg price

Bad$8.10

avg listing price — sweet spot $15–$100

Growth

Bad-26.9%

90-day search growth — must beat 0% to launch

Price range

Bad$4.09–$15.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, protein scoop is a $113K/yr Amazon United States market (398K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 40/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

protein scoop market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $122K–$162K; units × avg price
Conversion rate: 3.5%
Avg BSR: #209
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 4.7%
Avg brand age: 37 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

30%

Slide Scoop33%
Mudygelay20%
The Scoopie5%
Furialta4%
Zsdoue4%
Existing Beauty4%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -26.9% search growth over the last 90 days.

Peak months: Jan, Mar · busiest ÷ quietest = 2.8×

Open Trend

Top protein scoop search terms

scoop funnel47K/yr -42.6%2.6% conv.
protein powder scoop37K/yr +6.3%3.0% conv.
protein scoop34K/yr -2.6%3.2% conv.
funnel scoop39K/yr -52.8%2.5% conv.
powder scoop31K/yr -8.8%2.7% conv.
powder pal scoop24K/yr +52.1%2.1% conv.
scoop funnel for powder29K/yr -53.0%3.6% conv.
protein scoop funnel23K/yr -18.5%4.2% conv.
powder scoop funnel for water bottle8K/yr +75.5%3.8% conv.
funnel scoop for powder21K/yr -34.5%3.0% conv.

All search terms

Top protein scoop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coffee Scoop with Funnel for Ground Coffee Protein Powder & Tea 2 Tbsp

Mudygelay$7.614.7★1,126 rev

Slide Scoop the original measuring scoop + funnel No spill preparation of protein powder workout & sports drinks baby formula & kcup refill Mess & Spill free - (Set of 1 & 2 Tablespoon)

Slide Scoop$14.984.6★950 rev

Slide Scoop the original measuring scoop + funnel No spill preparation of protein powder workout & sports drinks baby formula & kcup refill Mess & Spill free - (Set of 1 & 2 Tablespoon) Black Scoop

Slide Scoop$15.054.6★950 rev

Coffee Scoop and Funnel with Built-in Leveler PCTG 2 Tablespoon Measuring Scoop for Protein Powder Ground Coffee K-Cup Pods & Baby Formula Black

Furialta$5.834.3★17 rev

Coffee Scoop with Built-in Funnel & Long Handle - Precision Dosing Spoon for Reusable K-Cups Protein Powder Scoop Ground Coffee - 2 Tbsp Measuring Spoon BPA-Free PCTG Black (1 Pack)

Zsdoue$7.254.5★70 rev

Newest

by launch date

2 Pack Coffee Scoop with Funnel 2 TBSP Reusable K Cup Powder Scoop

Generic$9.0814 rev

4mo ago

Coffee Scoop with Funnel for Reusable K Cup 2 TBSP Measuring Spoon

EGOVO$7.34161 rev

5mo ago

Coffee Scoop and Funnel with Built-in Leveler PCTG 2 Tablespoon Measuring Scoop for Protein Powder Ground Coffee K-Cup Pods & Baby Formula Black

Furialta$5.8317 rev

5mo ago

Coffee Scoop with Funnel for Ground Coffee Protein Powder & Tea for Reusable K-Cup Refillable Pods 2 Tablespoon Mess-Free Funnel Design Prevents Spills (Black 1 Pack)

CharmFlor$5.4343 rev

6mo ago

Coffee & Protein Powder Scoop1 Pcs Coffee Scoop with Funnel Measuring Spoon 2 TBSP Capacity for Reusable K Cup Refiller Protein Powder Sliding Spoon Prevents Spills Suitable Coffee Tea etc(Clear)

Littdonkey$7.3119 rev

6mo ago

What buyers say about protein scoop

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use23%

“EASY TO USE”

Quality-Overall10%

“Overall, this is something I use on a daily basis and I have absolutely zero complaints”

Advertised Vs Actual Product10%

“As advertised”

Efficiency9%

“It keeps things clean”

Ease Of Cleaning9%

“Easy to clean”

Leak-Proof6%

“it doesn't spill everywhere”

Size-Overall6%

“The size is accurate”

Value For Money5%

“Worth it”

Measurement/Reading Accuracy5%

“It helps me measure more consistently”

Recycle/Reuse2%

“Perfect for reusable k cups”

What buyers complain about

Size-Overall29%

“Too Small”

Leak-Proof10%

“Coffee spills”

Quality-Overall7%

“They get the job done just poor build quality already falling apart”

Value For Money5%

“cheaper”

Ease Of Cleaning4%

“Powder is naturally a little bit messy”

Ease Of Use4%

“Not user friendly”

Functionality-Overall3%

“Doesnt work”

Handle Quality3%

“This is not long handled”

Jamming/Clogging2%

“The leaves just jam up the exit portal of this device”

Material Quality2%

“It's made from cheap plastic so I'm not sure how long it will last before it breaks”

Top return reasons

Size-Overall62%

Advertised Vs Actual Product7%

Functionality-Overall6%

Handle Quality4%

Quality-Overall3%

Leak-Proof3%

Value For Money3%