Protection Candles

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months

19K

Growth, 90 days vs prior 90

-21.0%

Conversion, latest week

7.1%

Market size, estimated

$27Ka year

Peak month

December2.8× the quietest month

Top search term

aloha bay candles6K searches a year

Listings sell for $19.87 on average, from $9.00 to $55.82. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.87 that is $0 to $2K a year per listing.

Average price

$19.87inside the $15 to $100 sweet spot

Price range

$9.00–$55.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.7%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,075 within Candles. It carries 263 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

98%

Out of stock, average day

10.8%

Average rank

#1,075in Candles

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

263per listing

Listings tracked

45

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months