protection candles
Worth a lookShows low returns (0.7%), but a small market ($27K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great262.62avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.87avg listing price — sweet spot $15–$100
Price range
Great$9.00–$55.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 19K searches
According to Flapen's Amazon United States niche tracking, protection candles is a $27K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
protection candles market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $25K–$30K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #1,075
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 53%
- Out of stock
- 10.8%
- Avg brand age
- 51 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
53
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
32%
Top 20: 68%
Open market
9%
- Aloha Bay54%
- Coventry Creations17%
- CULACEE8%
- Brilux5%
- Crystal Journey4%
- MANIFEST CANDLES2%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top protection candles search terms
- aloha bay candles6K/yr
- prosperity candle5K/yr
- coventry creations candles4K/yr
- aloha bay1K/yr
- coventry creations1K/yr
- abundance candles1K/yr
- aloha bay chakra candles1K/yr
Top protection candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aloha Bay Premium Scented Hand Made Chakra Energy Jar Candle 3-Pack | 11 oz Long Burn 60 Hours | Positive Energy Visuddha | Yoga Prayer & Meditation | Moroccan Rose & Chamomile Essential Oils
Aloha Bay$43.325.0★4 rev
Premium Scented Candle Hand Made Chakra Energy Jar | 11 Oz Jar | Positive Energy Visuddha| Yoga Prayer & Meditation | Long Burn 60 Hours | Essential Oils of Moroccan Rose & Chamomile | Aloha Bay
Aloha Bay$18.014.6★1,096 rev
Natural Crystal Candle Abundance Crystal Ritual Spiritual Money Prosperity Candle Spell.(Abundance)
CULACEE$15.724.5★199 rev
Prosperity & Abundance (Prosperidad Y Abundancia) 7 Day Prepared Scented Candle in Glass
Brilux$14.644.3★187 rev
Premium Scented Candle | Hand Made Healing Energy Jar | 11 oz | Healing Anahata | Yoga Prayer & Meditation Candle | Long Burn | Essential Oils Lavandin Orange Tangerine | Aloha Bay
Aloha Bay$19.554.6★17 rev
Newest
by launch dateNatural Crystal Candle Abundance Crystal Ritual Spiritual Money Prosperity Candle Spell.(Abundance)
CULACEE$15.72199 rev
Money Drawing Candle Money Release Candle Money Candles Velas de Dinero Dibujo de Dinero Fast Luck. (Money Drawing)
CULACEE$16.30199 rev
Manifest Sage & Bergamot Money Candle 45 Hour Burn Manifestation Bracelet Protection Candle for Negative Energy Abundance Candles Intention Spiritual Candles for Positive Energy
MANIFEST CANDLES$16.67413 rev
Generic Lucky Money Drawing 7 Color 7 Day Candle
Generic$15.8714 rev
Gemanifest Prosperity Manifestation Abundance Crystal Candle Real Pyrite and Green Aventurine Pumpkin Spice Soy Candle Valentines Gift for Her/Him Womens Wealth Growth and Success
Gemanifest$20.8994 rev
Trending
90-day click momentumMoney Drawing Candle Money Release Candle Money Candles Velas de Dinero Dibujo de Dinero Fast Luck. (Money Drawing)
CULACEE$16.304.5★
Generic Lucky Money Drawing 7 Color 7 Day Candle
Generic$15.874.8★
Blessed Herbal Candle Energy and Will
Coventry Creations$21.454.5★
Aloha Bay Premium Scented Hand Made Chakra Energy Jar Candle 3-Pack | 11 oz Long Burn 60 Hours | Positive Energy Visuddha | Yoga Prayer & Meditation | Moroccan Rose & Chamomile Essential Oils
Aloha Bay$43.325.0★
Premium Scented Candle Hand Made Chakra Energy Jar | 11 Oz Jar | Money Muladhara| Yoga Prayer & Meditation Candle | Long Burn 60 Hours | Essential Oils of Cassia Clove & Nutmeg | Aloha Bay
Aloha Bay$17.024.6★
What buyers say about protection candles
What buyers praise and complain about, mined from review topics.What buyers love
“the fragrance is long-lasting”
“Worth the money”
“which showed it was well-made”
“Beautiful Candle”
“makes a nice gift”
“Good size for use in a single room”
“They burn clean. and healthy”
“Exactly described”
“The design is beautiful”
“Great color”
What buyers complain about
“this candle smells really synthetic”
“Huge”
“it very expensive”
“Cheap”
“didn't burn right”
“The candle came leaking all the essentials oil in the packaging”
“Too strong for me, apparently, because I think I am allergic to something in it”
“I'm still broke”
“A BEAD gift. unless it's for an enemy”
“Instructions about removing herbs or crystals are not clearly included in the packaging”
Top return reasons
Common questions
- Is protection candles profitable to sell on Amazon United States?
- The niche generates $27K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the protection candles niche?
- 12 brands and 53 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in protection candles?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.7%.
- When does demand for protection candles peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the protection candles niche?
- Listings span $9.00–$55.82; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.