Princess Towel
FailThe top 5 brands take 97% of clicks, so Princess Towel is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $62K/yr45K searches / yr
- 90-day growth
- +25.9%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 12 sellers
Flapen Score
Princess Towel against its category
The dotted line is the Home & Kitchen average. Past it, Princess Towel is stronger. Inside it, weaker.
Market
The Princess Towel market on Amazon at a glance
Shoppers on Amazon United States searched for Princess Towel 45K times last year and spent an estimated $62K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +25.9%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $62Ka year
- Peak month
- June4.7× the quietest month
- Top search term
- frozen beach towel9K searches a year
02 · Price
A sale here is worth $23.26.
Listings sell for $23.26 on average, from $17.23 to $35.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.26 that is $0 to $2K a year per listing.
- Average price
- $23.26inside the $15 to $100 sweet spot
- Price range
- $17.23–$35.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #574 within Towels. It carries 1,309 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 89%
- Out of stock, average day
- 8.0%
- Average rank
- #574in Towels
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,309per listing
- Listings tracked
- 18
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Princess Towel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
12
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
1%
- Brand 134%
- Brand 234%
- Brand 313%
- Brand 413%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
Princess Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.7×
Search terms
Top Princess Towel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frozen beach towel9K/yr
- elsa towel10K/yr
- frozen towel9K/yr
- elsa beach towel6K/yr
- frozen towels for girls5K/yr
- frozen beach towels for girls2K/yr
- frozen bath towel4K/yr
Reviews and returns
What reviews say buyers love and hate about Princess Towel
We read the reviews and the return reasons for every product selling here.
“Order a size down”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Princess Towel questions
Answered from the same tracked data.









