Princess Towel
FailThe top 5 brands take 97% of clicks, so Princess Towel is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $62K/yr45K searches / yr
- 90-day growth
- +25.9%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 12 sellers
Flapen Score
Princess Towel against its category
The dotted line is the Home & Kitchen average. Past it, Princess Towel is stronger. Inside it, weaker.
Market
The Princess Towel market on Amazon at a glance
Shoppers on Amazon United States searched for Princess Towel 45K times last year and spent an estimated $62K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +25.9%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $62Ka year
- Peak month
- June4.7× the quietest month
- Top search term
- frozen beach towel9K searches a year
02 · Price
A sale here is worth $23.26.
Listings sell for $23.26 on average, from $17.23 to $35.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.26 that is $0 to $2K a year per listing.
- Average price
- $23.26inside the $15 to $100 sweet spot
- Price range
- $17.23–$35.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #574 within Towels. It carries 1,309 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 89%
- Out of stock, average day
- 8.0%
- Average rank
- #574in Towels
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,309per listing
- Listings tracked
- 18
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Princess Towel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Frozen Elsa Girl Swim Cover Up for Swimwear Zipper Swimsuit Coverup Terry Cloth Beach Bathing Suit Wrap Summer Hooded Swim Robe Short Sleeve Ruffle Cover-Ups&Wraps Dress Kid Blue 5-6 Years
- Price
- $27.94
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 1y ago

Jay Franco Frozen 2 Snowflake Sister Bath/Pool/Beach Towel Multi 28 x 58
- Price
- $20.90
- Rating
- 4.6/5
- Reviews
- 4,273
- Age
- 6y ago

Disney Frozen Bath Towels with Hood for Girls Soft Absorbent Cotton Beach Towel Swimming Pool Hooded Poncho Shower Bath Travel Elsa Anna for Girls Ages 2-6 (Blue Frozen)
- Price
- $24.09
- Rating
- 4.8/5
- Reviews
- 169
- Age
- 9mo ago

Disney Store Official Elsa Beach Towel with Queen Elsa Screen Art on the Topside - Measures 29 x 58 - Soft & Absorbent for Pool or Beach - Bath Towels for Disney Princess Gifts & Frozen Gifts
- Price
- $19.13
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 7mo ago

Disney Frozen Elsa Girls Hooded Cover Up for Swimwear Terry Cloth Swimsuit Cover Up Pullover Bathing Suit Wrap with Pocket Blue 4-7 Years
- Price
- $20.84
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Jay Franco Children Beach Towel - 100% Cotton Super Soft Absorbent Bath Towel 28 x 58 Inch Lightweight for Travel Official Licensed Product Blue - Frozen
- Price
- $24.98
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 3mo ago

Disney Frozen Girls Swimming Towel Elsa and Anna Wearable Bath Towel Beach Towels for The Pool & Bath Pink One Size
- Price
- $35.62
- Rating
- 5.0/5
- Reviews
- 19
- Age
- 3mo ago

Disney Frozen Elsa Girl Swim Cover Up for Swimwear Zipper Swimsuit Coverup Terry Cloth Beach Bathing Suit Wrap Summer Hooded Swim Robe Short Sleeve Ruffle Cover-Ups&Wraps Dress Kid Blue 5-6 Years
- Price
- $27.94
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 1y ago

Disney Frozen Elsa Girl Cover Up for Swimwear Terry Cloth Swimsuit Coverup Zip-Up Bathing Suit Wrap Blue 4-5 Years
- Price
- $30.76
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 7mo ago

Disney Frozen Elsa Girls Hooded Cover Up for Swimwear Terry Cloth Swimsuit Cover Up Pullover Bathing Suit Wrap with Pocket Blue 4-7 Years
- Price
- $20.84
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 7mo ago
Newest
by launch date
Jay Franco Children Beach Towel - 100% Cotton Super Soft Absorbent Bath Towel 28 x 58 Inch Lightweight for Travel Official Licensed Product Blue - Frozen
- Price
- $24.98
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 3mo ago

Disney Frozen Girls Swimming Towel Elsa and Anna Wearable Bath Towel Beach Towels for The Pool & Bath Pink One Size
- Price
- $35.62
- Rating
- 5.0/5
- Reviews
- 19
- Age
- 3mo ago

Jay Franco Kids Hooded Towel 22 x 51 Super Soft Bath Wrap with 3D Hood Heroes & Friends Beach Pool & Travel Official Licensed Blue - Frozen Elsa
- Price
- $23.70
- Rating
- 4.6/5
- Reviews
- 6,090
- Age
- 6mo ago

Disney Store Official Elsa Beach Towel with Queen Elsa Screen Art on the Topside - Measures 29 x 58 - Soft & Absorbent for Pool or Beach - Bath Towels for Disney Princess Gifts & Frozen Gifts
- Price
- $19.13
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 7mo ago

Disney Frozen Elsa Girls Hooded Cover Up for Swimwear Terry Cloth Swimsuit Cover Up Pullover Bathing Suit Wrap with Pocket Blue 4-7 Years
- Price
- $20.84
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
12
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
1%
- Jay Franco34%
- Disney34%
- Get Trend13%
- Disney Store13%
- Disney Frozen2%
- ROYAL WEAR2%
- Open — no brand owns it (1 brand, 1%)
Demand
Princess Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.7×
Search terms
Top Princess Towel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- frozen beach towel9K/yr
- elsa towel10K/yr
- frozen towel9K/yr
- elsa beach towel6K/yr
- frozen towels for girls5K/yr
- frozen beach towels for girls2K/yr
- frozen bath towel4K/yr
Reviews and returns
What reviews say buyers love and hate about Princess Towel
We read the reviews and the return reasons for every product selling here.
“Order a size down”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Princess Towel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









