Princess Party Decorations

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

+2.0%

Conversion, latest week

2.5%

Market size, estimated

$1.2Ma year

Peak month

January2.0× the quietest month

Top search term

princess birthday party decorations725K searches a year

Listings sell for $17.68 on average, from $5.81 to $29.87. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $17.68 that is $13K to $18K a year per listing.

Average price

$17.68inside the $15 to $100 sweet spot

Price range

$5.81–$29.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$18K

Returns

2.1%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #903 within Party Packs. It carries 652 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#903in Party Packs

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

652per listing

Listings tracked

37

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

8Amazon's first-year sales bar

Average brand age

28 months