Princess Blanket
FailDemand is soft, at -11.9% this quarter, so Princess Blanket is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $123K/yr294K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 47%top-5 click share · 14 brands · 35 sellers
Flapen Score
Princess Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Princess Blanket is stronger. Inside it, weaker.
Market
The Princess Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Princess Blanket 294K times last year and spent an estimated $123K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.
- Searches, last 12 months
- 294K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $123Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- princess blanket85K searches a year
02 · Price
A sale here is worth $27.49.
Listings sell for $27.49 on average, from $11.72 to $96.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $27.49 that is $3K to $7K a year per listing.
- Average price
- $27.49inside the $15 to $100 sweet spot
- Price range
- $11.72–$96.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #422 within Kids' Bedding. It carries 1,261 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 12.6%
- Average rank
- #422in Kids' Bedding
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 1,261per listing
- Listings tracked
- 32
04 · Newcomers
3 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Princess Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Northwest Disney Princess Kids Bed Silk Throw Blanket 40 x 50 Single Pink 91875
- Price
- $13.52
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 2y ago

Lambs & Ivy Disney Princesses Baby Blanket - Ariel Snow White Cinderella
- Price
- $29.88
- Rating
- 4.8/5
- Reviews
- 180
- Age
- 4y ago

Disney Princesses Fleece Throw Blanket - Disney Embrace Your Inner Princess Kids Fleece Throw Blanket for Boys and Girls Warm Soft and Cozy Lightweight Plush Fabric Bed Cover Decor - Size 45 x 60
- Price
- $21.62
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 5y ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Disney Princess 40x50 - Travel Blanket
- Price
- $19.46
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 9mo ago

Mermaid Tail Blanket for Kids Soft Wearable Mermaid Tail Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Purple)
- Price
- $14.77
- Rating
- 4.8/5
- Reviews
- 317
- Age
- 1y ago
Trending
estimated 90-day click momentum
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Princess 40x50 - Travel Blanket
- Price
- $15.73
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago

Disney Princess All Princesses Silk Touch Throw Blanket 46 x 60 Inch Soft Cozy Fleece Blanket Warm Decorative Throw for Couch Bed or Travel for Kids and Fans
- Price
- $34.71
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago

Northwest Disney Princesses Plush Throw Blanket 46 x 60 Silk Touch Soft Fleece Blanket for Kids & Adults Officially Licensed
- Price
- $24.73
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 8mo ago

Mermaid Tail Blanket for Kids Soft Wearable Mermaid Tail Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Purple)
- Price
- $14.77
- Rating
- 4.8/5
- Reviews
- 317
- Age
- 1y ago

CIUGOIG Christian Gifts for Girl God Says I Am Princess Blanket 50x60 Inspirational Religious Birthday Gifts for Girls Princess Lover Bible Verse Blanket Christian Princess Gifts
- Price
- $27.19
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 8mo ago
Newest
by launch date
Disney Princess All Princesses Silk Touch Throw Blanket 46 x 60 Inch Soft Cozy Fleece Blanket Warm Decorative Throw for Couch Bed or Travel for Kids and Fans
- Price
- $34.71
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Princess 40x50 - Travel Blanket
- Price
- $15.73
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago

CIUGOIG Christian Gifts for Girl God Says I Am Princess Blanket 50x60 Inspirational Religious Birthday Gifts for Girls Princess Lover Bible Verse Blanket Christian Princess Gifts
- Price
- $27.19
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 8mo ago

Northwest Disney Princesses Plush Throw Blanket 46 x 60 Silk Touch Soft Fleece Blanket for Kids & Adults Officially Licensed
- Price
- $24.73
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 8mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Disney Princess 40x50 - Travel Blanket
- Price
- $19.46
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
35
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 85%
Open market
21%
- Northwest28%
- Jay Franco18%
- Disney12%
- Lambs & Ivy9%
- Paljaca6%
- CIUGOIG5%
Demand
Princess Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Princess Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- princess blanket85K/yr
- disney princess blanket69K/yr
- rapunzel blanket19K/yr
- princess blankets for girls11K/yr
- princess throw blanket15K/yr
- disney princess blankets for girls15K/yr
- disney princess throw blanket15K/yr
- cinderella blanket13K/yr
- princess blanket for girls 4-617K/yr
- disney princess baby blanket7K/yr
Reviews and returns
What reviews say buyers love and hate about Princess Blanket
We read the reviews and the return reasons for every product selling here.
“Very large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Princess Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









