Skip to content

Princess Balloons

Fail

Demand is soft, at -6.2% this quarter, so Princess Balloons is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$104K/yr303K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
42%top-5 click share · 14 brands · 48 sellers

Flapen Score

Princess Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Princess Balloons is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Princess Balloons 303K times last year and spent an estimated $104K. The top 5 brands take 78% of clicks. Demand peaks in Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
2.9%
Market size, estimated
$104Ka year
Peak month
September2.2× the quietest month
Top search term
princess balloons130K searches a year

02 · Price

A sale here is worth $12.09.

Listings sell for $12.09 on average, from $5.59 to $26.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $12.09 that is $3K to $6K a year per listing.

Average price
$12.09under the $15 to $100 sweet spot
Price range
$5.59–$26.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #2,494 within Balloons. It carries 218 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
97%
Out of stock, average day
3.6%
Average rank
#2,494in Balloons
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
218per listing
Listings tracked
29

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Princess Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

48

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

18%

  • Brand 136%
  • Brand 229%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Princess Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.2×

Search terms

Top Princess Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess balloons130K/yr
  • disney princess balloons75K/yr
  • princess balloon18K/yr
  • princess birthday balloons11K/yr
  • globos de princesas disney11K/yr
  • princess foil balloons10K/yr
  • disney princess balloon9K/yr
  • castle balloon7K/yr
  • princess party balloons6K/yr
  • globos de princesas6K/yr

Reviews and returns

What reviews say buyers love and hate about Princess Balloons

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“These balloons are very cheap”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Princess Balloons questions

Answered from the same tracked data.