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Primitives By Kathy Halloween

Maybe

Search demand grew +752.8% this quarter. But shoppers spend an estimated $13K a year here, so Primitives By Kathy Halloween is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$13K/yr78K searches / yr
90-day growth
+752.8%search demand this quarter
Competition
21%top-5 click share · 22 brands · 53 sellers

Flapen Score

Primitives By Kathy Halloween against its category

The dotted line is the Home & Kitchen average. Past it, Primitives By Kathy Halloween is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Primitives By Kathy Halloween market on Amazon at a glance

Shoppers on Amazon United States searched for Primitives By Kathy Halloween 78K times last year and spent an estimated $13K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +752.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+752.8%
Conversion, latest week
1.1%
Market size, estimated
$13Ka year
Peak month
September66.7× the quietest month
Top search term
primitive fall decor28K searches a year

02 · Price

A sale here is worth $14.30.

Listings sell for $14.30 on average, from $6.97 to $34.71. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $14.30 that is $0 to $1K a year per listing.

Average price
$14.30under the $15 to $100 sweet spot
Price range
$6.97–$34.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #18,201 within Collectible Figurines. It carries 201 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
95%
Out of stock, average day
15.7%
Average rank
#18,201in Collectible Figurines
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
201per listing
Listings tracked
60

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Primitives By Kathy Halloween products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

53

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

21%

Top 20: 58%

Open market

15%

  • Brand 169%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (16 brands, 15%)

Demand

Primitives By Kathy Halloween search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarMayJun

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 66.7×

Search terms

Top Primitives By Kathy Halloween search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • primitive fall decor28K/yr
  • primitive halloween decor28K/yr
  • primitives by kathy halloween21K/yr

Reviews and returns

What reviews say buyers love and hate about Primitives By Kathy Halloween

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Quality-Overall”
5.4%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Primitives By Kathy Halloween questions

Answered from the same tracked data.