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Primitive Christmas Decor

Fail

Shoppers spend an estimated $39K a year here, so Primitive Christmas Decor is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$39K/yr134K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
26%top-5 click share · 8 brands · 61 sellers

Flapen Score

Primitive Christmas Decor against its category

The dotted line is the Home & Kitchen average. Past it, Primitive Christmas Decor is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Primitive Christmas Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Primitive Christmas Decor 134K times last year and spent an estimated $39K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
2.5%
Market size, estimated
$39Ka year
Peak month
November35.1× the quietest month
Top search term
primitives by kathy decor13K searches a year

02 · Price

A sale here is worth $11.88.

Listings sell for $11.88 on average, from $5.56 to $27.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.88 that is $0 to $1K a year per listing.

Average price
$11.88under the $15 to $100 sweet spot
Price range
$5.56–$27.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #11,479 within Collectible Figurines. It carries 1,774 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
89%
Out of stock, average day
17.5%
Average rank
#11,479in Collectible Figurines
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,774per listing
Listings tracked
36

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Primitive Christmas Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

61

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

26%

Top 20: 73%

Open market

3%

  • Brand 179%
  • Brand 25%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Primitive Christmas Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 35.1×

Search terms

Top Primitive Christmas Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • primitives by kathy decor13K/yr
  • primitives by kathy kitchen towels11K/yr
  • primitives by kathy signs10K/yr
  • kathys primitives7K/yr
  • christmas mice18K/yr
  • primitives by kathy christmas32K/yr
  • christmas mouse27K/yr
  • christmas mice figurines7K/yr
  • primitives by kathy christmas decor10K/yr

Reviews and returns

What reviews say buyers love and hate about Primitive Christmas Decor

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
51%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Whats bigger than I anticipated”
A buyer, on “Size-Overall”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Primitive Christmas Decor questions

Answered from the same tracked data.