Primitive Christmas Decor
FailShoppers spend an estimated $39K a year here, so Primitive Christmas Decor is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $39K/yr134K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 26%top-5 click share · 8 brands · 61 sellers
Flapen Score
Primitive Christmas Decor against its category
The dotted line is the Home & Kitchen average. Past it, Primitive Christmas Decor is stronger. Inside it, weaker.
Market
The Primitive Christmas Decor market on Amazon at a glance
Shoppers on Amazon United States searched for Primitive Christmas Decor 134K times last year and spent an estimated $39K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $39Ka year
- Peak month
- November35.1× the quietest month
- Top search term
- primitives by kathy decor13K searches a year
02 · Price
A sale here is worth $11.88.
Listings sell for $11.88 on average, from $5.56 to $27.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.88 that is $0 to $1K a year per listing.
- Average price
- $11.88under the $15 to $100 sweet spot
- Price range
- $5.56–$27.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #11,479 within Collectible Figurines. It carries 1,774 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 89%
- Out of stock, average day
- 17.5%
- Average rank
- #11,479in Collectible Figurines
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 1,774per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Primitive Christmas Decor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
8 rising
Sellers
61
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
26%
Top 20: 73%
Open market
3%
- Brand 179%
- Brand 25%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Primitive Christmas Decor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 35.1×
Search terms
Top Primitive Christmas Decor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- primitives by kathy decor13K/yr
- primitives by kathy kitchen towels11K/yr
- primitives by kathy signs10K/yr
- kathys primitives7K/yr
- christmas mice18K/yr
- primitives by kathy christmas32K/yr
- christmas mouse27K/yr
- christmas mice figurines7K/yr
- primitives by kathy christmas decor10K/yr
Reviews and returns
What reviews say buyers love and hate about Primitive Christmas Decor
We read the reviews and the return reasons for every product selling here.
“Whats bigger than I anticipated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Primitive Christmas Decor questions
Answered from the same tracked data.









