pride fan
Worth a lookShows demand growing +705.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+705.6%90-day search growth — must beat 0% to launch
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great209.53avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.19–$40.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.93avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 87K searches
According to Flapen's Amazon United States niche tracking, pride fan is a $54K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 71/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
pride fan market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $65K–$78K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #1,109
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 2.6%
- Avg brand age
- 30 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
44
Top-5 brand share
42%
Top 20: 83%
Top-5 click share
35%
Top 20: 72%
Open market
54%
- Leemiman12%
- Hananona11%
- Raveahem7%
- JOHOUSE6%
- HANSAMU5%
- SEPGLITTER5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +705.6% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 40.7×
Top pride fan search terms
- pride fan31K/yr
- pride fans19K/yr
- rainbow fan20K/yr
- rainbow fans6K/yr
- gay fan6K/yr
- rainbow hand fan4K/yr
Top pride fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Women Belly Dance Fan for Beginners 180x90cm Faux Silk Fan (Right Hand Only) Flowing Veil Fan for Practice&Performance (Vertical Rainbow)
Leemiman$8.334.3★103 rev
Raveahem UV Glow Rave Fan Bamboo Folding Clack Hand Fan for Men Women (Glitter Rainbow Large 13)
Raveahem$16.914.6★1,242 rev
Hananona 12 Pcs Rainbow Folding Fans Colorful Hand Held Fan Rainbow Party Decoration LGBT Pride Month Fans Hand Folding Fans for Women/Men (Rainbow 12)
Hananona$14.524.6★137 rev
Big Rainbow Hand Fan Pride Colorful Folding Rave Handheld Fans for Women Men Pride Day Festival Parade Cosplay Costume Photo Props Party Performance Dance Decorations
HANSAMU$9.724.3★34 rev
Large Rainbow Hand Fan Rave Clack Folding Fan Handheld Holographic Glitter Festival Foldable Silk Fan with Fabric Case for Men Women Gift Line Dancing Performance Gay Pride Day Parade Party Cosplay
Jeyeou$11.104.5★129 rev
Newest
by launch date
xo Fetti Pride Gay Icon Fan | Iridescent Folding Fan Rainbow Party Parade Accessory Festival Drag Night Love Wins Queer Vibe
xo, Fetti$15.534 rev
Women Belly Dance Fan for Beginners 180x90cm Faux Silk Fan (Right Hand Only) Flowing Veil Fan for Practice&Performance (Vertical Rainbow)
Leemiman$8.33103 rev
Tlswshsy 2 Pcs Rainbow Glitter Hand Fans Large Pride Folding Rave Fan Colorful Holographic Handheld Fan for Pride Month Festival Parade Party Dance Performance Cosplay Accessories Photo Props
Tlswshsy$11.6624 rev
GeGeYa Rainbow Large Folding Fan-Hand Fan Popping Fans for Line Dancing Clacking Fans for Boots On The Ground Dance Party Outdoor Decoration (Pride Flag)
GeGeYa$7.1527 rev
12PCS LGBT Pride Accessories Foldable Pride Handheld Fans for Parade Party
Helimoto$16.3423 rev
Trending
90-day click momentumxo Fetti Pride Gay Icon Fan | Iridescent Folding Fan Rainbow Party Parade Accessory Festival Drag Night Love Wins Queer Vibe
xo, Fetti$15.533.0★
Hoteam 36 Pcs Rainbow Hand Fans Bulk Gay LGBT Pride Month Party Favors Plastic Pride Decorative Folding Fans Chinese Colorful Foldable Handheld Supplies for Women Men(Black)
Hoteam$35.494.1★
SEPGLITTER 2Pcs Large Pride Rainbow Folding Fans LGBT Hand Held Fan
SEPGLITTER$9.144.7★
JOHOUSE Folding Hand Fans 13 Inch Rainbow Folding Fabric Fans for Line Dancing Handheld Crafts for Pride Day Dancing Party Favors DIY Decoration
JOHOUSE$8.024.8★
SoJourner Bags Rainbow Rave Fan - Large Folding Clack Fan for Men and Women - Rave Accessories for EDM Line Dancing Cosplay Concerts and More
SoJourner Bags$17.014.6★
What buyers say about pride fan
What buyers praise and complain about, mined from review topics.What buyers love
“Well made, brightly colored, hand fans”
“Very sturdy and held up throughout all the month”
“Well worth the money”
“The colors are vibrant”
“Exactly as described”
“the fan is a great aid in the heat”
“it also felt sturdy for me”
“Also a great noise maker as well”
“Perfect size”
“They made beautiful gifts”
What buyers complain about
“the fan is much smaller than expected”
“Product is trash”
“Broke almost immediately at the pin”
“not actually sparkly”
“does shed and the plastic is very cheap”
“Not really worth it”
“making it looked misspelled”
“printed words are partially cut off”
“Colors look nothing like sellers listing pictures”
“They are flimsy”
Top return reasons
Common questions
- Is pride fan profitable to sell on Amazon United States?
- The niche generates $54K/yr across 51 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +705.6%. Flapen's verdict: Worth a look (71/100).
- How competitive is the pride fan niche?
- 39 brands and 44 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in pride fan?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.4%.
- When does demand for pride fan peak?
- Demand peaks in May–Jun; the busiest month runs 40.7× the quietest.
- What does it cost to enter the pride fan niche?
- Listings span $5.19–$40.57; the average listing price is $12.93 (sweet spot $15–$100). The average incumbent carries 210 reviews — the moat a new listing must climb.