pretzel making kit
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.58avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great469.43avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.48–$29.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$22K$22K/yr · 15K searches
According to Flapen's Amazon United States niche tracking, pretzel making kit is a $22K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
pretzel making kit market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- $12K–$17K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
24
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
4%
- Baketivity35%
- King Arthur22%
- Shop Square17%
- Generic8%
- Mom's Place Gluten-Free8%
- Kathi6%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 37.4×
Top pretzel making kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baketivity Pretzel Kids Baking Kit with Pre-Measured Ingredients
Baketivity$29.274.6★549 rev
King Arthur Baking Company Soft & Chewy Pretzel Bites Mix Kit 15.6 Oz Baking Mix - Ready in 1 hour
King Arthur$5.484.2★537 rev
Soft Pretzel Making Kit Baking Kits for Kids with Flour Active Dry Yeast Brown Sugar & Sea Salt Pretzel Baking Kit for Ages 8-12 Made in USA Birthday Gift for Boys & Girls
Shop Square$20.814.6★6 rev
Amish Inspired Bens Soft Pretzels Make At Home Pretzel Kit 1 Dry Baking Kit
Generic$24.774.0★112 rev
Moms Place Gluten-Free Soft Pretzel Mix with Sea Salt 13.1 oz
Mom's Place Gluten-Free$8.754.3★1,117 rev
Newest
by launch dateSoft Pretzel Making Kit Baking Kits for Kids with Flour Active Dry Yeast Brown Sugar & Sea Salt Pretzel Baking Kit for Ages 8-12 Made in USA Birthday Gift for Boys & Girls
Shop Square$20.816 rev
King Arthur Baking Company Soft & Chewy Pretzel Bites Mix Kit 15.6 Oz Baking Mix - Ready in 1 hour
King Arthur$5.48537 rev
Amish Inspired Bens Soft Pretzels Make At Home Pretzel Kit 1 Dry Baking Kit
Generic$24.77112 rev
Baketivity Pretzel Kids Baking Kit with Pre-Measured Ingredients
Baketivity$29.27549 rev
Kathi German Pretzel Baking Mix 14.6 Ounce
Kathi$11.27658 rev
Trending
90-day click momentumSoft Pretzel Making Kit Baking Kits for Kids with Flour Active Dry Yeast Brown Sugar & Sea Salt Pretzel Baking Kit for Ages 8-12 Made in USA Birthday Gift for Boys & Girls
Shop Square$20.814.6★
Dutch Country Soft Pretzel Mix 1.5 Lb. Bag (Package may vary)
Dutch Country$15.734.0★
King Arthur Baking Company Soft & Chewy Pretzel Bites Mix Kit 15.6 Oz Baking Mix - Ready in 1 hour
King Arthur$5.484.2★
Moms Place Gluten-Free Soft Pretzel Mix with Sea Salt 13.1 oz
Mom's Place Gluten-Free$8.754.3★
Baketivity Pretzel Kids Baking Kit with Pre-Measured Ingredients
Baketivity$29.274.6★
What buyers say about pretzel making kit
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome little treats”
“Easy to use”
“I can't believe how well crafted it is”
“so this made for a nice Christmas gift”
“easy instructions to follow”
“Ive been a longtime fan of King Arthur Baking Company products”
“a great gift for kids who love to cook”
“The price is great for how many pretzels you get”
“Soft pretzels were something I loved as a kid”
“I really enjoyed the pretzel salt that was included”
What buyers complain about
“Truly terrible, tastes nothing like pretzels”
“others to see that nowhere on the package does it say make or kit or anything like that”
“not for over $100 for their combined cost”
“They came out pretty large”
“The most terrible Gluten free products ever”
“Not so chewy”
“However, when I opened box all the salt was inside the box”
“entirely tasteless”
“They didnt have a true pretzel texture I had been hoping for”
“Easy to make - although the glaze smell is a little odd”
Top return reasons
Common questions
- Is pretzel making kit profitable to sell on Amazon United States?
- The niche generates $22K/yr across 7 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the pretzel making kit niche?
- 7 brands and 24 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in pretzel making kit?
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.4%.
- When does demand for pretzel making kit peak?
- Demand peaks in Nov–Dec; the busiest month runs 37.4× the quietest.
- What does it cost to enter the pretzel making kit niche?
- Listings span $5.48–$29.27; the average listing price is $16.58 (sweet spot $15–$100). The average incumbent carries 469 reviews — the moat a new listing must climb.