Pretzel Making Kit
FailShoppers spend an estimated $22K a year here, so Pretzel Making Kit is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $22K/yr15K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 90%top-5 click share · 7 brands · 24 sellers
Flapen Score
Pretzel Making Kit against its category
The dotted line is the Home & Kitchen average. Past it, Pretzel Making Kit is stronger. Inside it, weaker.
Market
The Pretzel Making Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Pretzel Making Kit 15K times last year and spent an estimated $22K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $22Ka year
- Peak month
- November37.4× the quietest month
- Top search term
- pretzel making kit11K searches a year
02 · Price
A sale here is worth $16.58.
Listings sell for $16.58 on average, from $5.48 to $29.27. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $16.58 that is $2K to $4K a year per listing.
- Average price
- $16.58inside the $15 to $100 sweet spot
- Price range
- $5.48–$29.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Kids' Baking Supplies. It carries 469 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #130in Kids' Baking Supplies
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 469per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Pretzel Making Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baketivity Pretzel Kids Baking Kit with Pre-Measured Ingredients
- Price
- $29.27
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 5y ago

King Arthur Baking Company Soft & Chewy Pretzel Bites Mix Kit 15.6 Oz Baking Mix - Ready in 1 hour
- Price
- $5.48
- Rating
- 4.2/5
- Reviews
- 537
- Age
- 2y ago

Soft Pretzel Making Kit Baking Kits for Kids with Flour Active Dry Yeast Brown Sugar & Sea Salt Pretzel Baking Kit for Ages 8-12 Made in USA Birthday Gift for Boys & Girls
- Price
- $20.81
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 1y ago

Amish Inspired Bens Soft Pretzels Make At Home Pretzel Kit 1 Dry Baking Kit
- Price
- $24.77
- Rating
- 4.0/5
- Reviews
- 112
- Age
- 4y ago

Moms Place Gluten-Free Soft Pretzel Mix with Sea Salt 13.1 oz
- Price
- $8.75
- Rating
- 4.3/5
- Reviews
- 1,117
- Age
- 15y ago
Trending
estimated 90-day click momentum
Soft Pretzel Making Kit Baking Kits for Kids with Flour Active Dry Yeast Brown Sugar & Sea Salt Pretzel Baking Kit for Ages 8-12 Made in USA Birthday Gift for Boys & Girls
- Price
- $20.81
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 1y ago

Dutch Country Soft Pretzel Mix 1.5 Lb. Bag (Package may vary)
- Price
- $15.73
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 15y ago

King Arthur Baking Company Soft & Chewy Pretzel Bites Mix Kit 15.6 Oz Baking Mix - Ready in 1 hour
- Price
- $5.48
- Rating
- 4.2/5
- Reviews
- 537
- Age
- 2y ago

Moms Place Gluten-Free Soft Pretzel Mix with Sea Salt 13.1 oz
- Price
- $8.75
- Rating
- 4.3/5
- Reviews
- 1,117
- Age
- 15y ago

Baketivity Pretzel Kids Baking Kit with Pre-Measured Ingredients
- Price
- $29.27
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 5y ago
Newest
by launch date
Soft Pretzel Making Kit Baking Kits for Kids with Flour Active Dry Yeast Brown Sugar & Sea Salt Pretzel Baking Kit for Ages 8-12 Made in USA Birthday Gift for Boys & Girls
- Price
- $20.81
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 1y ago

King Arthur Baking Company Soft & Chewy Pretzel Bites Mix Kit 15.6 Oz Baking Mix - Ready in 1 hour
- Price
- $5.48
- Rating
- 4.2/5
- Reviews
- 537
- Age
- 2y ago

Amish Inspired Bens Soft Pretzels Make At Home Pretzel Kit 1 Dry Baking Kit
- Price
- $24.77
- Rating
- 4.0/5
- Reviews
- 112
- Age
- 4y ago

Baketivity Pretzel Kids Baking Kit with Pre-Measured Ingredients
- Price
- $29.27
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 5y ago

Kathi German Pretzel Baking Mix 14.6 Ounce
- Price
- $11.27
- Rating
- 4.2/5
- Reviews
- 658
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
24
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
4%
- Baketivity35%
- King Arthur22%
- Shop Square17%
- Generic8%
- Mom's Place Gluten-Free8%
- Kathi6%
- Open — no brand owns it (1 brand, 4%)
Demand
Pretzel Making Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 37.4×
Reviews and returns
What reviews say buyers love and hate about Pretzel Making Kit
We read the reviews and the return reasons for every product selling here.
“Truly terrible, tastes nothing like pretzels”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pretzel Making Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









