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Precious Moments Cross

Fail

The top 5 brands take 98% of clicks, so Precious Moments Cross is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$259K/yr885K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
22%top-5 click share · 8 brands · 82 sellers

Flapen Score

Precious Moments Cross against its category

The dotted line is the Home & Kitchen average. Past it, Precious Moments Cross is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Precious Moments Cross market on Amazon at a glance

Shoppers on Amazon United States searched for Precious Moments Cross 885K times last year and spent an estimated $259K. The top 5 brands take 98% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 885K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months
885K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
0.8%
Market size, estimated
$259Ka year
Top search term
precious moments522K searches a year

02 · Price

A sale here is worth $38.57.

Listings sell for $38.57 on average, from $7.94 to $133.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $38.57 that is $0 to $4K a year per listing.

Average price
$38.57inside the $15 to $100 sweet spot
Price range
$7.94–$133.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #6,118 within Collectible Figurines. It carries 488 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
86%
Out of stock, average day
14.4%
Average rank
#6,118in Collectible Figurines
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
488per listing
Listings tracked
97

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Precious Moments Cross products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

82

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

22%

Top 20: 52%

Open market

1%

  • Brand 183%
  • Brand 210%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Precious Moments Cross search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.1× · 8 of 12 months tracked

Search terms

Top Precious Moments Cross search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • precious moments522K/yr
  • precious moments figurines248K/yr
  • precious moments mothers day8K/yr
  • precious moments grandma13K/yr
  • precious moments baptism girl9K/yr
  • precious moments mom8K/yr
  • precious moment14K/yr
  • precious moments birthday figurines6K/yr
  • precious moments keychain10K/yr
  • precious moments birthday12K/yr

Reviews and returns

What reviews say buyers love and hate about Precious Moments Cross

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Gifting Purpose”
26%of negative reviews mention “Size-Overall”
1.6%of orders come back
“The size is rather large”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Precious Moments Cross questions

Answered from the same tracked data.