Is precious moments cross profitable to sell on Amazon United States?

The niche generates $259K/yr across 97 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (49/100).

How competitive is the precious moments cross niche?

8 brands and 82 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in precious moments cross?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.6%.

What does it cost to enter the precious moments cross niche?

Listings span $7.94–$133.82; the average listing price is $38.57 (sweet spot $15–$100). The average incumbent carries 488 reviews — the moat a new listing must climb.

precious moments cross

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$38.57

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Great487.87

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.94–$133.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$259K

$259K/yr · 885K searches

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, precious moments cross is a $259K/yr Amazon United States market (885K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 49/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

precious moments cross market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $309K–$386K; units × avg price
Conversion rate: 0.8%
Avg BSR: #6,118
Page quality: 0%
Prime: 86%
Sponsored: 80%
Out of stock: 14.4%
Avg brand age: 36 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

8 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

22%

Top 20: 52%

Open market

Precious Moments83%
Aurora10%
OKAICEN2%
DNLEGULI1%
The Hamilton Collection1%
Let's Make Memories1%
Open — no brand owns it (2 brands, 1%)

Demand

Weekly Amazon search volume, last 34 weeks — +6.1% search growth over the last 90 days.

Open Trend

Top precious moments cross search terms

precious moments522K/yr +6.1%0.4% conv.
precious moments figurines248K/yr -11.7%0.6% conv.
precious moments mothers day8K/yr +448.6%2.5% conv.
precious moments grandma13K/yr +125.9%1.1% conv.
precious moments baptism girl9K/yr +20.8%0.3% conv.
precious moments mom8K/yr +109.2%1.8% conv.
precious moment14K/yr +7.6%0.3% conv.
precious moments birthday figurines6K/yr +157.3%0.9% conv.
precious moments keychain10K/yr -11.1%0.5% conv.
precious moments birthday12K/yr -15.6%0.7% conv.

All search terms

Top precious moments cross products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Precious Moments Love You Bunches Mom Boy Bisque Porcelain 183005 Figurine One Size Multi

Precious Moments$18.714.9★886 rev

Aurora Adorable Precious Moments Luffie Lamb Palm Pals Stuffed Animal - Heartwarming Toy for Comforting Children - for Sentimental Gifts Birthdays and Adults - White 5 Inches

Aurora$10.104.7★27 rev

Precious Moments I Am Thankful For You Mini Resin Angel Figurine Sentimental Appreciation Gift

Precious Moments$16.594.8★2,667 rev

Precious Moment 222017 Love at First Bite Porcelain Figurine

Precious Moments$32.045.0★11 rev

Precious Moments 213002 Serving Up Some Love for You Bisque Porcelain Figurine

Precious Moments$40.165.0★14 rev

Newest

by launch date

Precious Moments 252425 Hope Mini Angel Figurine Holding Purple Butterfly Inspirational Resin Angel with Lavender Wing Accents Small Angel Gift of Encouragement

Precious Moments$20.1517 rev

4mo ago

Precious Moments 252008 Youre As Sweet As Can Be Blonde Girl Birthday Bisque Porcelain Figurine Girl Holding Cake Figurine Birthday Gift for Daughter or Granddaughter

Precious Moments$54.100 rev

4mo ago

Precious Moments 252424 Love Mini Angel Figurine Holding Pink Heart Inspirational Resin Angel with Teal Wing Accents Small Angel Gift for Friend or Family Just Because Gift

Precious Moments$20.1610 rev

5mo ago

Precious Moments 252428 Faith Mini Angel Figurine Holding Cross Inspirational Resin Angel with Peach Wing Accents Religious Gift for Communion or Confirmation

Precious Moments$20.0925 rev

5mo ago

Precious Moments Unicorn Keychain & Bag Charm - Whimsical Figurine of Joy and Magic Sentimental Gift or Thank You Keepsake for Her

Precious Moments$26.3537 rev

8mo ago

What buyers say about precious moments cross

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose19%

“Cute gift”

Quality-Overall19%

“Excellent quality”

Size-Overall8%

“just the right size”

Design-Overall7%

“The design is cute”

Color5%

“The colors are beautiful”

Chain/Key Quality5%

“Cute keychain”

Value For Money5%

“its not expensive”

Soft Feel4%

“It is so soft”

Advertised Vs Actual Product3%

“that's true in this item too”

Durability2%

“It seems durable”

What buyers complain about

Size-Overall26%

“The size is rather large”

Value For Money6%

“for too high a price point”

Quality-Overall3%

“quality control and shipping protection could be improved”

Strength3%

“Very fragile”

Material Quality2%

“Resin is a lot cheaper”

Print Quality2%

“Nice bible, just wish it had the written words in red”

Defective Material/Parts2%

“just opened it and its broken”

Portability2%

“Thought it was a travel size. Not useful”

Weight Heavy1%

“Being so heavy it may make the chain wear and fall apart”

Storage Capacity1%

“It can't hold anything big”

Top return reasons

Defective Material/Parts31%

Size-Overall16%

Advertised Vs Actual Product15%

Value For Money5%

Quality-Overall4%

Functionality-Overall3%

Paint Quality3%

Color2%

Smell2%

Add-Ons/Attachments2%

Common questions

Is precious moments cross profitable to sell on Amazon United States?: The niche generates $259K/yr across 97 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (49/100).
How competitive is the precious moments cross niche?: 8 brands and 82 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in precious moments cross?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.6%.
What does it cost to enter the precious moments cross niche?: Listings span $7.94–$133.82; the average listing price is $38.57 (sweet spot $15–$100). The average incumbent carries 488 reviews — the moat a new listing must climb.