poster frames
Launch itA $1.1M/yr market growing +7.7% this quarter with returns at 2.7% — clears our launch bar.
Avg price
Incredible$27.65avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 2.3M searches
Price range
Great$5.74–$117.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad14,560.57avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, poster frames is a $1.1M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Dec. Verdict: Launch it — 56/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
poster frames market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #144
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 100%
- Out of stock
- 2.3%
- Avg brand age
- 32 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
28
Top-5 brand share
81%
Top 20: 99%
Top-5 click share
34%
Top 20: 75%
Open market
16%
- upsimples45%
- MCS19%
- LaVie Home7%
- ELSKER&HOME7%
- Amazon Basics4%
- Americanflat3%
- Open — no brand owns it (17 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top poster frames search terms
- poster frames1.1M/yr
- gold frames491K/yr
- poster frame479K/yr
- gallery wall124K/yr
- black poster frame21K/yr
- frames for posters17K/yr
- poster picture frame15K/yr
- frame for poster15K/yr
- frames for artwork8K/yr
- black frame with white mat6K/yr
Top poster frames products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 18x24 Picture Frame Black 3 Pack Scratch-Proof Poster Frames 18 x 24 for Photo Gallery - Slide-In Strips Horizontal or Vertical Wall Mounting
upsimples$30.074.2★7,650 rev
upsimples 11x17 Picture Frame Display Pictures 9x15 with Mat or 11 x 17 Without Wall Hanging Poster Frames Black 1 Pack
upsimples$8.724.5★41,299 rev
upsimples 24x36 Poster Frame Easy Slide-In Assembly Black 3 Pack
upsimples$44.544.2★7,650 rev
ELSKER&HOME 22.375 x 34 Poster Frame 3 Pack Black
ELSKER&HOME$35.884.3★4,096 rev
MCS Studio Gallery 18x24 Poster Frame Black Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$24.784.7★35,786 rev
Newest
by launch date
Amazon Basics Rectangular Wood Poster Frame 24 x 36 Black
Amazon Basics$33.19791 rev
Floroom 6 Pack 5x7 Inch Clear Acrylic Sign Holders Double-Sided Gold Display Stand Picture Frames for Table Numbers Menus Flyers Weddings and Offices
Floroom$20.53402 rev
upsimples 24x36 Poster Frame Display Pictures 20x30 with Mat or 24 x 36 Without Wall Hanging Picture Frames Black 1 Pack
upsimples$37.6841,299 rev
upsimples 12x16 Poster Frame Easy Slide-In Assembly Gold 3 Pack
upsimples$20.477,650 rev
eletecpro 8x10 Vintage Picture Frame Glass Cover Gold 4-Pack
eletecpro$23.37515 rev
Trending
90-day click momentumupsimples 24x36 Poster Frame Display Pictures 20x30 with Mat or 24 x 36 Without Wall Hanging Picture Frames Black 1 Pack
upsimples$37.684.5★
upsimples 12x16 Picture Frame Black 3 Pack Scratch-Proof Poster Frames 12 x 16 for Photo Gallery - Slide-In Strips Horizontal or Vertical Wall Mounting
upsimples$17.404.2★
Amazon Basics Rectangular Wood Poster Frame 24 x 36 Black
Amazon Basics$33.194.6★
LaVie Home 12x16 Picture Frame for Wall Display 12x16 Black Picture Frame with HD Plexiglas 12 x 16 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
LaVie Home$8.554.4★
Floroom 6 Pack 5x7 Inch Clear Acrylic Sign Holders Double-Sided Gold Display Stand Picture Frames for Table Numbers Menus Flyers Weddings and Offices
Floroom$20.534.6★
What buyers say about poster frames
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome frame”
“Great quality, deliverd quickly”
“Excellent Value”
“works as advertised”
“True to size”
“Easy To Use”
“assembly was easy”
“Perfect light weight frames”
“steady, solid construction”
“Works great for picture”
What buyers complain about
“Flimsy frame”
“Garbage quality”
“Made of poor material”
“Flimsy plastic”
“I wish it were a little better for the price”
“Too small”
“They started to come apart”
“They are way too assemble”
“Not as described”
“arrived completely broken into 2 pieces”
Top return reasons
Common questions
- Is poster frames profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 56 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Launch it (56/100).
- How competitive is the poster frames niche?
- 23 brands and 28 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in poster frames?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.7%.
- When does demand for poster frames peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the poster frames niche?
- Listings span $5.74–$117.51; the average listing price is $27.65 (sweet spot $15–$100). The average incumbent carries 14,561 reviews — the moat a new listing must climb.