Positive Penguin

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

-47.4%

Conversion, latest week

4.1%

Market size, estimated

$32Ka year

Top search term

crochet penguin21K searches a year

Listings sell for $11.32 on average, from $5.88 to $29.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $11.32 that is $0 to $1K a year per listing.

Average price

$11.32under the $15 to $100 sweet spot

Price range

$5.88–$29.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #13,742 within Collectible Dolls. It carries 1,020 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

25.6%

Average rank

#13,742in Collectible Dolls

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

1,020per listing

Listings tracked

33

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

1Amazon's first-year sales bar

Average brand age

14 months