Positive Penguin
FailDemand is soft, at -47.4% this quarter, so Positive Penguin is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $32K/yr69K searches / yr
- 90-day growth
- -47.4%search demand this quarter
- Competition
- 50%top-5 click share · 27 brands · 33 sellers
Flapen Score
Positive Penguin against its category
The dotted line is the Home & Kitchen average. Past it, Positive Penguin is stronger. Inside it, weaker.
Market
The Positive Penguin market on Amazon at a glance
Shoppers on Amazon United States searched for Positive Penguin 69K times last year and spent an estimated $32K. The top 5 brands take 61% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -47.4%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $32Ka year
- Top search term
- crochet penguin21K searches a year
02 · Price
A sale here is worth $11.32.
Listings sell for $11.32 on average, from $5.88 to $29.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $11.32 that is $0 to $1K a year per listing.
- Average price
- $11.32under the $15 to $100 sweet spot
- Price range
- $5.88–$29.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #13,742 within Collectible Dolls. It carries 1,020 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 25.6%
- Average rank
- #13,742in Collectible Dolls
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,020per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 14 months
Products
Top Positive Penguin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 rising
Sellers
33
Top-5 brand share
61%
Top 20: 94%
Top-5 click share
50%
Top 20: 87%
Open market
35%
- Brand 122%
- Brand 216%
- Brand 39%
- Brand 49%
- Brand 55%
- Brand 64%
Demand
Positive Penguin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.5× · 8 of 12 months tracked
Search terms
Top Positive Penguin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crochet penguin21K/yr
- positive penguin29K/yr
- emotional support penguin7K/yr
- penguin crochet8K/yr
- positive penguin crochet4K/yr
Reviews and returns
What reviews say buyers love and hate about Positive Penguin
We read the reviews and the return reasons for every product selling here.
“Larger than pictured”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Positive Penguin questions
Answered from the same tracked data.