portion control plate
Skip itSoft demand (-9.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Price range
Great$6.96–$39.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good843.65avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$187K$187K/yr · 530K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, portion control plate is a $187K/yr Amazon United States market (530K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
portion control plate market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $166K–$208K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #265
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 6.6%
- Avg brand age
- 39 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
27
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
30%
- Viynran24%
- Health Beet19%
- WAYGYMBBD9%
- Soptalles8%
- GoodCook6%
- CrazyTerra5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top portion control plate search terms
- portion control plate261K/yr
- portion control plates for adults45K/yr
- bariatric plates for portion control31K/yr
- portion plate28K/yr
- portion plates for adults19K/yr
- portion control plates23K/yr
- bariatric plate21K/yr
- portion plates14K/yr
- diet plate12K/yr
- diabetic plates for adults4K/yr
Top portion control plate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VIYNRAN 4 Pcs Portion Control Plates & Bowls Set (9 Inch) Self-Measuring for Weight Loss Gastric Bypass LapBand Diabetes & Healthy Diets Divided Nutrition Plates for Adults & Children
Viynran$23.884.6★254 rev
Health Beet 10 Diabetic Portion Control Plate for Balanced Eating -3 Divided Sections for Veggies Carbs & Protein - Microwave & Dishwasher Safe Bariatric Sectioned Plates for Adults & Kids - 1 Pack
Health Beet$10.784.6★1,151 rev
WAYGYMBBD Portion Control Plate For Adults 9 Inch 5Pcs Round Divided Plates for Adults 3 Compartment Plates With DividersMicrowave And Dishwasher Safe
WAYGYMBBD$10.784.5★568 rev
GoodCook Meal Prep Containers Set Microwave & Dishwasher-Safe Round Food Organizers with Labeled Compartments BPA-Free Food Storage Set with Snap Shut Lids Portion Control 10-Pieces Red
GoodCook$14.974.4★5,104 rev
Soptalles 2Pack 9 Inch Portion Control Plates Divided Plates for Dinner
Soptalles$7.034.4★258 rev
Newest
by launch date
Viynran 4 Pcs Portion Control Plates & Bowls Set (2 Plates + 2 Bowls 9 Inch) - Self-Measuring for Weight Loss Gastric Bypass LapBand Diabetes & Healthy Diets Pink & Blue for Adults & Children
Viynran$22.39254 rev
MaxiMoji Portion Control Plate for Adults Divided Plate for Weight loss Ideal for Bariatric and Diabetic and Healthy Diets Durable and Easy to Clean-porcelain
MaxiMoji$23.7055 rev
Divided Plates for Adults (8 Packs) Unbreakable Portion Control Plate Sectioned with Dividers 9 Inch Plastic Food Separator Dinner Plates Lightweight Compartment BPA Free Reusable Microwave Safe
CrazyTerra$14.97318 rev
VIYNRAN 4 Pcs Portion Control Plates & Bowls Set (9 Inch) Self-Measuring for Weight Loss Gastric Bypass LapBand Diabetes & Healthy Diets Divided Nutrition Plates for Adults & Children
Viynran$23.88254 rev
Viynran Portion Control Plate - 10 Inch Melamine Dinner Plate for Balanced Meals Divided Sections for Vegetables Carbs and Protein with Colorful Food Illustrations - 1 Pack
Viynran$7.9369 rev
Trending
90-day click momentumViynran Portion Control Plate - 10 Inch Melamine Dinner Plate for Balanced Meals Divided Sections for Vegetables Carbs and Protein with Colorful Food Illustrations - 1 Pack
Viynran$7.934.3★
Viynran 4 Pcs Portion Control Plates & Bowls Set (2 Plates + 2 Bowls 9 Inch) - Self-Measuring for Weight Loss Gastric Bypass LapBand Diabetes & Healthy Diets Pink & Blue for Adults & Children
Viynran$22.394.6★
Health Beet 10 Diabetic Portion Control Plate for Balanced Eating - 3 Divided Sections for Veggies Carbs & Protein Microwave & Dishwasher Safe Bariatric Sectioned Plates for Adults & Kids - 4 Pack
Health Beet$26.074.6★
AIYoo Unbreakable Divided Plates for Adults Portion Control Plates Set of 2 Dark Blue Round Plastic Dinner Plate 9 Inch for Camping Outdoor or Every Day Use
AIYoo$15.834.3★
Eaasty 4 Pieces Bariatric Portion Control Plate Stainless Steel Silverware Flatware Set Tableware Cutlery Set Diet Plate for Balanced Eating Weight Loss Serving Decorations
Eaasty$15.304.7★
What buyers say about portion control plate
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and deep sections”
“Excellent value”
“Easy to Use”
“Good size”
“Dishwasher safe”
“Cleans easy”
“Does what I need to be done”
“They are durable”
“Nice solid plate”
“Nice color”
What buyers complain about
“Lids do not fit properly”
“Heavy and breaks easily”
“Cheap”
“for the price it can definitely be more affordable”
“These lids cracked immediately because they're so thin”
“Don't hold much”
“do not work”
“Use caution when using it to heat your food in n the microwave”
“are hard to get to attach”
“If you put this in the sink with greasy dishes or put anything even remotely greasy on it even once there's a film on it that never comes clean even in the dishwasher”
Top return reasons
Common questions
- Is portion control plate profitable to sell on Amazon United States?
- The niche generates $187K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the portion control plate niche?
- 19 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in portion control plate?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.6%.
- When does demand for portion control plate peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the portion control plate niche?
- Listings span $6.96–$39.35; the average listing price is $16.63 (sweet spot $15–$100). The average incumbent carries 844 reviews — the moat a new listing must climb.