Portacool
MaybeSearch demand grew +337.5% this quarter. But products sell for $1230.39 on average, outside the sweet spot, so Portacool is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 4960
- Market size
- $1.6M/yr133K searches / yr
- 90-day growth
- +337.5%search demand this quarter
- Competition
- 44%top-5 click share · 11 brands · 71 sellers
Flapen Score
Portacool against its category
The dotted line is the Home & Kitchen average. Past it, Portacool is stronger. Inside it, weaker.
Market
The Portacool market on Amazon at a glance
Shoppers on Amazon United States searched for Portacool 133K times last year and spent an estimated $1.6M. The top 5 brands take 93% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +337.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- +337.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $1.6Ma year
- Peak month
- July17.9× the quietest month
- Top search term
- portacool51K searches a year
02 · Price
A sale here is worth $1230.39.
Listings sell for $1230.39 on average, from $22.22 to $4756.76. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $1230.39 that is $0 to $123K a year per listing.
- Average price
- $1230.39above the $15 to $100 sweet spot
- Price range
- $22.22–$4756.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$123K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #486 within Air Conditioners. It carries 352 reviews at 3.86 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 64%
- Out of stock, average day
- 6.9%
- Average rank
- #486in Air Conditioners
- Average rating
- 3.86 starsAmazon United States average 4.42 stars
- Average reviews
- 352per listing
- Listings tracked
- 36
04 · Newcomers
14 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Portacool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
71
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
5%
- Brand 145%
- Brand 226%
- Brand 312%
- Brand 47%
- Brand 52%
- Brand 62%
- Open — no brand owns it (5 brands, 5%)
Demand
Portacool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 17.9×
Search terms
Top Portacool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- portacool51K/yr
- porta cool21K/yr
- portacool evaporative cooler15K/yr
- port a cool10K/yr
- porta cool fan6K/yr
- portacool swamp cooler5K/yr
- uthfy swamp cooler5K/yr
- portacool fan6K/yr
- porta cooler5K/yr
- porta cooler swamp cooler4K/yr
Reviews and returns
What reviews say buyers love and hate about Portacool
We read the reviews and the return reasons for every product selling here.
“Broke after 2 weeks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Portacool questions
Answered from the same tracked data.









