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Portacool

Maybe

Search demand grew +337.5% this quarter. But products sell for $1230.39 on average, outside the sweet spot, so Portacool is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$1.6M/yr133K searches / yr
90-day growth
+337.5%search demand this quarter
Competition
44%top-5 click share · 11 brands · 71 sellers

Flapen Score

Portacool against its category

The dotted line is the Home & Kitchen average. Past it, Portacool is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portacool market on Amazon at a glance

Shoppers on Amazon United States searched for Portacool 133K times last year and spent an estimated $1.6M. The top 5 brands take 93% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +337.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+337.5%
Conversion, latest week
0.9%
Market size, estimated
$1.6Ma year
Peak month
July17.9× the quietest month
Top search term
portacool51K searches a year

02 · Price

A sale here is worth $1230.39.

Listings sell for $1230.39 on average, from $22.22 to $4756.76. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $1230.39 that is $0 to $123K a year per listing.

Average price
$1230.39above the $15 to $100 sweet spot
Price range
$22.22–$4756.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$123K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #486 within Air Conditioners. It carries 352 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
64%
Out of stock, average day
6.9%
Average rank
#486in Air Conditioners
Average rating
3.86 starsAmazon United States average 4.42 stars
Average reviews
352per listing
Listings tracked
36

04 · Newcomers

14 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
14Amazon's first-year sales bar
Average brand age
20 months

Products

Top Portacool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

71

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

5%

  • Brand 145%
  • Brand 226%
  • Brand 312%
  • Brand 47%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 5%)

Demand

Portacool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 17.9×

Search terms

Top Portacool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portacool51K/yr
  • porta cool21K/yr
  • portacool evaporative cooler15K/yr
  • port a cool10K/yr
  • porta cool fan6K/yr
  • portacool swamp cooler5K/yr
  • uthfy swamp cooler5K/yr
  • portacool fan6K/yr
  • porta cooler5K/yr
  • porta cooler swamp cooler4K/yr

Reviews and returns

What reviews say buyers love and hate about Portacool

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Value For Money”
13%of negative reviews mention “Durability”
2.8%of orders come back
“Broke after 2 weeks”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Portacool questions

Answered from the same tracked data.