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Portable Steamer Iron

Fail

Shoppers spend an estimated $46K a year here, so Portable Steamer Iron is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$46K/yr43K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
70%top-5 click share · 10 brands · 25 sellers

Flapen Score

Portable Steamer Iron against its category

The dotted line is the Home & Kitchen average. Past it, Portable Steamer Iron is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Steamer Iron market on Amazon at a glance

Shoppers on Amazon United States searched for Portable Steamer Iron 43K times last year and spent an estimated $46K. The top 5 brands take 86% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
3.2%
Market size, estimated
$46Ka year
Top search term
portable steamer iron25K searches a year

02 · Price

A sale here is worth $33.15.

Listings sell for $33.15 on average, from $18.55 to $61.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.15 that is $0 to $3K a year per listing.

Average price
$33.15inside the $15 to $100 sweet spot
Price range
$18.55–$61.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #8 within Irons & Steamers. It carries 6,423 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#8in Irons & Steamers
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
6,423per listing
Listings tracked
14

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
21 months

Products

Top Portable Steamer Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

25

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Brand 139%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (4 brands, 7%)

Demand

Portable Steamer Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 18.1× · 8 of 12 months tracked

Search terms

Top Portable Steamer Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable steamer iron25K/yr
  • portable steam iron for clothes11K/yr
  • steam iron portable5K/yr
  • plancha vapor portatil viaje1K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Steamer Iron

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Durability”
3.9%of orders come back
“Did not last”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Portable Steamer Iron questions

Answered from the same tracked data.