Porsche 911 Model Car

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-9.7%

Conversion, latest week

1.8%

Market size, estimated

$2.8Ma year

Peak month

December3.2× the quietest month

Top search term

lego porsche241K searches a year

Listings sell for $134.15 on average, from $6.58 to $1223.54. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $134.15 that is $201K to $268K a year per listing.

Average price

$134.15above the $15 to $100 sweet spot

Price range

$6.58–$1223.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$201K–$268K

Returns

1.5%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,445 within Musical Boxes & Figurines. It carries 1,517 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#1,445in Musical Boxes & Figurines

Average rating

4.77 starsAmazon United States average 4.42 stars

Average reviews

1,517per listing

Listings tracked

18

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

29 months