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Porsche 911 Model Car

Fail

The top 5 brands take 100% of clicks, so Porsche 911 Model Car is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$2.8M/yr1.1M searches / yr
90-day growth
-9.7%search demand this quarter
Competition
67%top-5 click share · 5 brands · 364 sellers

Flapen Score

Porsche 911 Model Car against its category

The dotted line is the Home & Kitchen average. Past it, Porsche 911 Model Car is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Porsche 911 Model Car market on Amazon at a glance

Shoppers on Amazon United States searched for Porsche 911 Model Car 1.1M times last year and spent an estimated $2.8M. All 5 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
1.8%
Market size, estimated
$2.8Ma year
Peak month
December3.2× the quietest month
Top search term
lego porsche241K searches a year

02 · Price

A sale here is worth $134.15.

Listings sell for $134.15 on average, from $6.58 to $1223.54. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $134.15 that is $201K to $268K a year per listing.

Average price
$134.15above the $15 to $100 sweet spot
Price range
$6.58–$1223.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$201K–$268K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,445 within Musical Boxes & Figurines. It carries 1,517 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#1,445in Musical Boxes & Figurines
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
1,517per listing
Listings tracked
18

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
29 months

Products

Top Porsche 911 Model Car products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

364

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 216%
  • Brand 34%
  • Brand 42%
  • Brand 52%

Demand

Porsche 911 Model Car search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Porsche 911 Model Car search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego porsche241K/yr
  • porsche lego130K/yr
  • hot wheels porsche90K/yr
  • lego porsche 91194K/yr
  • porsche hot wheels71K/yr
  • porsche gt3 rs79K/yr
  • porsche 91191K/yr
  • porsche 911 gt3 rs55K/yr
  • porsche 911 lego41K/yr
  • lego porsche 911 gt3 rs46K/yr

Reviews and returns

What reviews say buyers love and hate about Porsche 911 Model Car

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Design-Overall”
13%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Porsche 911 Model Car questions

Answered from the same tracked data.