Popover Pans
FailDemand is soft, at -26.3% this quarter, so Popover Pans is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $521K/yr245K searches / yr
- 90-day growth
- -26.3%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 24 sellers
Flapen Score
Popover Pans against its category
The dotted line is the Home & Kitchen average. Past it, Popover Pans is stronger. Inside it, weaker.
Market
The Popover Pans market on Amazon at a glance
Shoppers on Amazon United States searched for Popover Pans 245K times last year and spent an estimated $521K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $521K a year.
- Searches, last 12 months
- 245K
- Growth, 90 days vs prior 90
- -26.3%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $521Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- popover pans109K searches a year
02 · Price
A sale here is worth $26.45.
Listings sell for $26.45 on average, from $17.48 to $39.51. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $26.45 that is $33K to $40K a year per listing.
- Average price
- $26.45inside the $15 to $100 sweet spot
- Price range
- $17.48–$39.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $33K–$40K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Popover Pans. It carries 1,022 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Popover Pans
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,022per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Popover Pans products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
24
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
12%
- Brand 151%
- Brand 214%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (4 brands, 12%)
Demand
Popover Pans search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Popover Pans search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- popover pans109K/yr
- popover pan54K/yr
- popover pans nonstick 12 clearance33K/yr
- pop over baking pans16K/yr
- popover7K/yr
- pop over pan7K/yr
- popover pans nonstick 66K/yr
- popovers3K/yr
- popover tin4K/yr
- popover pans nonstick6K/yr
Reviews and returns
What reviews say buyers love and hate about Popover Pans
We read the reviews and the return reasons for every product selling here.
“It's very heavy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Popover Pans questions
Answered from the same tracked data.









