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Popover Pans

Fail

Demand is soft, at -26.3% this quarter, so Popover Pans is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$521K/yr245K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
75%top-5 click share · 10 brands · 24 sellers

Flapen Score

Popover Pans against its category

The dotted line is the Home & Kitchen average. Past it, Popover Pans is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Popover Pans market on Amazon at a glance

Shoppers on Amazon United States searched for Popover Pans 245K times last year and spent an estimated $521K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $521K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
8.0%
Market size, estimated
$521Ka year
Peak month
December5.3× the quietest month
Top search term
popover pans109K searches a year

02 · Price

A sale here is worth $26.45.

Listings sell for $26.45 on average, from $17.48 to $39.51. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $26.45 that is $33K to $40K a year per listing.

Average price
$26.45inside the $15 to $100 sweet spot
Price range
$17.48–$39.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$33K–$40K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Popover Pans. It carries 1,022 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Popover Pans
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,022per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Popover Pans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

24

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

12%

  • Brand 151%
  • Brand 214%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 12%)

Demand

Popover Pans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Popover Pans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • popover pans109K/yr
  • popover pan54K/yr
  • popover pans nonstick 12 clearance33K/yr
  • pop over baking pans16K/yr
  • popover7K/yr
  • pop over pan7K/yr
  • popover pans nonstick 66K/yr
  • popovers3K/yr
  • popover tin4K/yr
  • popover pans nonstick6K/yr

Reviews and returns

What reviews say buyers love and hate about Popover Pans

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Weight Heavy”
2.6%of orders come back
“It's very heavy”
A buyer, on “Weight Heavy”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Popover Pans questions

Answered from the same tracked data.