popover pans
Skip itSoft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.45avg listing price — sweet spot $15–$100
Price range
Incredible$17.48–$39.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,021.93avg incumbent reviews — the moat a new listing must climb
Market size
Good$521K$521K/yr · 245K searches
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, popover pans is a $521K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
popover pans market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $529K–$661K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
24
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
12%
- Chicago Metallic51%
- Epica14%
- Nordic Ware8%
- wivplik6%
- Cuisinart5%
- Shellwei4%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.3×
Top popover pans search terms
- popover pans109K/yr
- popover pan54K/yr
- popover pans nonstick 12 clearance33K/yr
- pop over baking pans16K/yr
- popover7K/yr
- pop over pan7K/yr
- popover pans nonstick 66K/yr
- popovers3K/yr
- popover tin4K/yr
- popover pans nonstick6K/yr
Top popover pans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chicago Metallic 6-Cup Popover Pan Heavyweight Aluminized Steel with Nonstick Coating Ideal for Yorkshire Pudding Muffins and Popovers
Chicago Metallic$19.064.7★2,509 rev
Chicago Metallic 26121 Professional 12-Cup Non-Stick Mini-Popover Pan 16-Inch-by-10.75-Inch
Chicago Metallic$17.484.7★2,222 rev
Epica Bellemain Popover Pan Nonstick Baking Pan for Perfect Popovers
Epica$23.834.7★4,661 rev
wivplik Nonstick Popover Pan 6-Cup 13x9inch
wivplik$17.754.6★25 rev
Cuisinart AMB-6POP 6 Cup Popover Pan
Cuisinart$19.254.7★489 rev
Newest
by launch datewivplik Nonstick Popover Pan 6-Cup 13x9inch
wivplik$17.7525 rev
Acshio 2 Pack 12 Cup Popover Pans Non-stick Muffin Cupcake Pan
Acshio$26.1971 rev
EVODAE Popover Pans Set of 2 12 Cup (2x6) Pro-Grade Carbon Steel Strong & Durable Build Nonstick PFOA & PTFE Free Popover & Yorkshire Pudding Pan Carefully Packaged in a Clean Black Box
EVODAE$39.5191 rev
Shellwei 2 Pcs 12 Cups Nonstick Popover Pan Muffin Cupcake Pan Pudding Bakeware for Oven Baking Frittatas Muffins Quiches Pudding Cakes(Black 2 Pcs)
Shellwei$28.46198 rev
Cuisinart AMB-6POP 6 Cup Popover Pan
Cuisinart$19.25489 rev
Trending
90-day click momentumwivplik Nonstick Popover Pan 6-Cup 13x9inch
wivplik$17.754.6★
Nordic Ware Grand Popover Pan
Nordic Ware$38.754.8★
Nordic Ware Cast Aluminum Petite Popover Pan 1/4 Cup Each 12 Cavity Silver/Gray
Nordic Ware$33.124.7★
EVODAE Popover Pans Set of 2 12 Cup (2x6) Pro-Grade Carbon Steel Strong & Durable Build Nonstick PFOA & PTFE Free Popover & Yorkshire Pudding Pan Carefully Packaged in a Clean Black Box
EVODAE$39.514.7★
Fox Run Non-Stick Popover Pan 6 Cup Yorkshire Pudding Pan Grey
Fox Run$21.634.7★
What buyers say about popover pans
What buyers praise and complain about, mined from review topics.What buyers love
“Its made beautifully”
“I love to bake”
“Great size”
“The Nonstick Popover Pan is fantastic”
“this is a great pan to have in your kitchen”
“cleans up so easily”
“Surprisingly sturdy”
“Worked perfectly”
“Compact, heavy-duty”
“this pan offers excellent value”
What buyers complain about
“It's very heavy”
“all the cups are rusty on the inside”
“It falls apart”
“Truly non stick”
“Absolute garbage”
“I also think that the recipe that comes with the pan is overly fussy”
Top return reasons
Common questions
- Is popover pans profitable to sell on Amazon United States?
- The niche generates $521K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the popover pans niche?
- 10 brands and 24 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in popover pans?
- Top complaints mined from reviews: Weight Heavy, Rusts/Corrodes, Durability. The return rate is 2.6%.
- When does demand for popover pans peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the popover pans niche?
- Listings span $17.48–$39.51; the average listing price is $26.45 (sweet spot $15–$100). The average incumbent carries 1,022 reviews — the moat a new listing must climb.