Poncho Blanket

Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

494K

Growth, 90 days vs prior 90

-39.0%

Conversion, latest week

0.7%

Market size, estimated

$97Ka year

Peak month

December11.9× the quietest month

Top search term

blanket poncho76K searches a year

Listings sell for $29.82 on average, from $14.92 to $78.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $29.82 that is $0 to $3K a year per listing.

Average price

$29.82inside the $15 to $100 sweet spot

Price range

$14.92–$78.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #2,329 within Wearable Blankets. It carries 3,935 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#2,329in Wearable Blankets

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

3,935per listing

Listings tracked

58

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months