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Polish Pottery

Fail

Buyers convert on only 0.7% of searches, so Polish Pottery is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$133K/yr526K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
72%top-5 click share · 9 brands · 13 sellers

Flapen Score

Polish Pottery against its category

The dotted line is the Home & Kitchen average. Past it, Polish Pottery is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polish Pottery market on Amazon at a glance

Shoppers on Amazon United States searched for Polish Pottery 526K times last year and spent an estimated $133K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
526K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
0.7%
Market size, estimated
$133Ka year
Peak month
December3.5× the quietest month
Top search term
polish pottery277K searches a year

02 · Price

A sale here is worth $35.47.

Listings sell for $35.47 on average, from $14.12 to $59.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $35.47 that is $0 to $4K a year per listing.

Average price
$35.47inside the $15 to $100 sweet spot
Price range
$14.12–$59.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #1,265 within Bakers & Casseroles. It carries 408 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
87%
Out of stock, average day
12.7%
Average rank
#1,265in Bakers & Casseroles
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
408per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Polish Pottery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

7%

  • Brand 142%
  • Brand 225%
  • Brand 312%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Polish Pottery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Polish Pottery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polish pottery277K/yr
  • polish pottery clearance82K/yr
  • polish pottery mug34K/yr
  • boleslawiec polish pottery19K/yr
  • blue rose polish pottery15K/yr
  • blue rose pottery12K/yr
  • polish pottery clearance sale12K/yr
  • polish pottery mugs13K/yr
  • polish pottery bowls9K/yr
  • polish pottery coffee mugs7K/yr

Reviews and returns

What reviews say buyers love and hate about Polish Pottery

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
2.1%of orders come back
“not Large”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Polish Pottery questions

Answered from the same tracked data.