Is pokemon blanket profitable to sell on Amazon United States?

The niche generates $298K/yr across 37 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the pokemon blanket niche?

12 brands and 44 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in pokemon blanket?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.9%.

When does demand for pokemon blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 6.1× the quietest.

What does it cost to enter the pokemon blanket niche?

Listings span $14.78–$50.29; the average listing price is $27.94 (sweet spot $15–$100). The average incumbent carries 1,371 reviews — the moat a new listing must climb.

pokemon blanket

Worth a look

Shows a sweet-spot price point ($27.94 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Avg price

Incredible$27.94

avg listing price — sweet spot $15–$100

Price range

Incredible$14.78–$50.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good1,370.7

avg incumbent reviews — the moat a new listing must climb

Market size

Good$298K

$298K/yr · 404K searches

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, pokemon blanket is a $298K/yr Amazon United States market (404K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

pokemon blanket market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $279K–$349K; units × avg price
Conversion rate: 2.6%
Avg BSR: #3,085
Page quality: 0%
Prime: 97%
Sponsored: 89%
Out of stock: 4.9%
Avg brand age: 36 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

Northwest36%
Pokémon27%
Franco19%
The Northwest Store5%
Komar Kids4%
Mewkou3%
Open — no brand owns it (6 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Open Trend

Top pokemon blanket search terms

pokemon blanket229K/yr -7.8%2.0% conv.
pokemon throw blanket29K/yr +9.0%1.6% conv.
pokemon blankets for boys30K/yr +9.0%3.9% conv.
pikachu blanket29K/yr -23.3%2.6% conv.
pokmon blanket16K/yr +4.4%2.0% conv.
charizard blanket11K/yr -15.5%0.8% conv.
pokemon blankets9K/yr +6.6%1.3% conv.
pokemon blanket adult13K/yr -21.9%0.8% conv.
pokemon baby blanket4K/yr +22.2%0.7% conv.
pokemon fleece blanket7K/yr -21.3%2.6% conv.

All search terms

Top pokemon blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pokemon Soft Fleece Bed Blanket Warm Bed Throw 51 x 59 inches for Sofa Bedroom Accessories Anime Gifts for Kids Teens

Pokémon$29.104.6★298 rev

Northwest Pokemon Blanket and Hugger Set Cute Pikachu Super Soft Silk Touch Throw 50x60 Inches

Northwest$27.884.8★644 rev

Pokemon Anime Pikachu and Eevee Kids Bedding Super Soft Micro Raschel Throw 46 in x 60 in (Official Licensed Product) by Franco

Franco$24.314.8★14,311 rev

Pokemon Eevee Evolutions Sylveon Umbreon Vaporeon Throw Blanket - 46 x 60 Cozy Soft Fleece Throw Blanket for Bed Couch

Northwest$40.364.3★50 rev

Pokmon Kids Onesie Pajamas - Boys Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License

Pokémon$29.544.6★61 rev

Newest

by launch date

Pokemon Anime Gaming Cooling Throw Blanket for Hot Sleepers 50 x 70 Inch Lightweight All-Season Throw Soft Breathable Cooling Fabric for Couch Bed (Officially Licensed Product) by Franco Calm

Franco$50.29116 rev

3mo ago

Pokmon Kids Onesie Pajamas - Pikachu Boys Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License

Komar Kids$34.1440 rev

5mo ago

Pokmon Kids Onesie Pajamas - Charmander Boys Long Sleeve Zip Up Hooded Blanket Sleep - One Piece Costume - Official License

Komar Kids$34.8540 rev

5mo ago

Pokemon Pikachu Hooded Throw - Kids Bedding Super Soft Throw Blanket - 30 in x 50 in (Officially Licensed Product) by Franco

Franco$28.63292 rev

8mo ago

LUWEIGURO AllPurpose Cozy Throw Lightweight Plush Fleece for Home Dorm & Office Breathable Layer Durable Edging

LUWEIGURO$26.306 rev

9mo ago

What buyers say about pokemon blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel24%

“So soft”

Size-Overall10%

“Fits fine”

Quality-Overall9%

“Quality is good for a kids blanket”

Comfort-Overall9%

“comfortable”

Warmth9%

“Look is very cozy”

Material Quality4%

“Fabric:. The material used with this is very soft and very comfortable”

Value For Money3%

“good value”

Weight Light2%

“perfect weight”

Gifting Purpose2%

“Perfect gift for Pokémon lovers”

Durability2%

“durable”

What buyers complain about

Size-Overall28%

“Fit is slightly off”

Quality-Overall9%

“Not a very quality blanket or pillow for the price”

Thickness8%

“Thin”

Shrinkage Resistance6%

“Bad fit shrank”

Durability3%

“didnt even last 2 months”

Thin2%

“very thin”

Neck Fit2%

“Size run small - neck is oversized and stretched out”

Defective Material/Parts2%

“Check item for manufacturer defects”

Stitch/Finish/Polish2%

“the stitching already came apart”

Brightness/Shine/Glow2%

“doesnt glow”

Top return reasons

Size-Overall67%

Material Quality6%

Thin4%

Length3%

Advertised Vs Actual Product3%

Value For Money2%

Quality-Overall2%

Stitch/Finish/Polish1%

Sleeve Fit1%

Soft Feel1%

Common questions

Is pokemon blanket profitable to sell on Amazon United States?: The niche generates $298K/yr across 37 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the pokemon blanket niche?: 12 brands and 44 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in pokemon blanket?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.9%.
When does demand for pokemon blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 6.1× the quietest.
What does it cost to enter the pokemon blanket niche?: Listings span $14.78–$50.29; the average listing price is $27.94 (sweet spot $15–$100). The average incumbent carries 1,371 reviews — the moat a new listing must climb.