Plush Duvet Cover

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

-42.2%

Conversion, latest week

0.5%

Market size, estimated

$38Ka year

Top search term

fuzzy duvet cover16K searches a year

Listings sell for $49.04 on average, from $10.86 to $112.49. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $49.04 that is $0 to $5K a year per listing.

Average price

$49.04inside the $15 to $100 sweet spot

Price range

$10.86–$112.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

3.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.4% of listings are out of stock. The average listing ranks #438 within Duvet Covers & Sets. It carries 3,773 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

35.4%

Average rank

#438in Duvet Covers & Sets

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

3,773per listing

Listings tracked

115

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months