Plunger
MaybeShoppers spend an estimated $14.8M a year here. But demand is soft, at -9.9% this quarter, so Plunger is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 4962
- Market size
- $14.8M/yr5.9M searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 40 sellers
Flapen Score
Plunger against its category
The dotted line is the Home & Kitchen average. Past it, Plunger is stronger. Inside it, weaker.
Market
The Plunger market on Amazon at a glance
Shoppers on Amazon United States searched for Plunger 5.9M times last year and spent an estimated $14.8M. The top 5 brands take 86% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.8M a year.
- Searches, last 12 months
- 5.9M
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 12.0%
- Market size, estimated
- $14.8Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- plunger1.9M searches a year
02 · Price
A sale here is worth $20.85.
Listings sell for $20.85 on average, from $8.86 to $48.98. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 40,000 to 50,000 of them. At $20.85 that is $834K to $1.0M a year per listing.
- Average price
- $20.85inside the $15 to $100 sweet spot
- Price range
- $8.86–$48.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $834K–$1.0M
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #124 within Toilet Accessories. It carries 9,336 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #124in Toilet Accessories
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 9,336per listing
- Listings tracked
- 18
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Plunger products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
40
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
11%
- Brand 137%
- Brand 219%
- Brand 316%
- Brand 410%
- Brand 53%
- Brand 63%
- Open — no brand owns it (6 brands, 11%)
Demand
Plunger search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Plunger search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plunger1.9M/yr
- toilet plunger1.7M/yr
- plungers for bathroom1.2M/yr
- toilet plunger with holder158K/yr
- plungers for bathroom heavy duty126K/yr
- destapador de inodoro115K/yr
- plunger holder118K/yr
- toilet plunger heavy duty132K/yr
- bathroom plunger73K/yr
- plunger with cover73K/yr
Reviews and returns
What reviews say buyers love and hate about Plunger
We read the reviews and the return reasons for every product selling here.
“clogged”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plunger questions
Answered from the same tracked data.









