Plug in Wax Warmer

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

199K

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

2.6%

Market size, estimated

$67Ka year

Peak month

October2.2× the quietest month

Top search term

plug in wax warmer115K searches a year

Listings sell for $12.80 on average, from $7.77 to $29.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.80 that is $1K to $3K a year per listing.

Average price

$12.80under the $15 to $100 sweet spot

Price range

$7.77–$29.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.6%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #295 within Home Fragrance. It carries 1,267 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#295in Home Fragrance

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

1,267per listing

Listings tracked

31

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months