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Playstation Blanket

Fail

Shoppers spend an estimated $12K a year here, so Playstation Blanket is a Fail.

Flapen Score
30
30 / 100
Ranks 10,693 of 11,240 Home & Kitchen niches · −19 vs the category median of 49
Market size
$12K/yr39K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
89%top-5 click share · 8 brands · 10 sellers

Flapen Score

Playstation Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Playstation Blanket is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Playstation Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Playstation Blanket 39K times last year and spent an estimated $12K. The top 5 brands take 89% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
1.1%
Market size, estimated
$12Ka year
Top search term
playstation blanket16K searches a year

02 · Price

A sale here is worth $28.06.

Listings sell for $28.06 on average, from $16.47 to $40.25. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $28.06 that is $0 to $3K a year per listing.

Average price
$28.06inside the $15 to $100 sweet spot
Price range
$16.47–$40.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #246 within Throws. It carries 2,245 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#246in Throws
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
2,245per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Playstation Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

10

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

6%

  • Brand 140%
  • Brand 216%
  • Brand 313%
  • Brand 410%
  • Brand 510%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Playstation Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top Playstation Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playstation blanket16K/yr
  • xbox blanket8K/yr
  • gaming blanket for men6K/yr
  • glow in the dark gaming blanket5K/yr
  • gamer blankets for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Playstation Blanket

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Soft Feel”
43%of negative reviews mention “Brightness/Shine/Glow”
1.5%of orders come back
“No-Glow”
A buyer, on “Brightness/Shine/Glow”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Playstation Blanket questions

Answered from the same tracked data.