playbill frame
Worth a lookShows a sweet-spot price point ($28.72 avg), but a small market ($94K/yr) keeps it on the watch list.
Avg price
Incredible$28.72avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$5.86–$149.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,407.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 67K searches
According to Flapen's Amazon United States niche tracking, playbill frame is a $94K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
playbill frame market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $144K–$172K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #1,535
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 100%
- Out of stock
- 3.3%
- Avg brand age
- 40 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
16
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
48%
Top 20: 96%
Open market
23%
- SparklyHome24%
- DoubleFill13%
- ReqiHome12%
- upsimples12%
- JCJMY8%
- Americanflat8%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +8.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top playbill frame search terms
- playbill frame51K/yr
- playbill frames13K/yr
- broadway playbill frame3K/yr
Top playbill frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DoubleFill 4 Pcs Black Theatre Frame with Mat Fits 5.5x8.5 Inch Stage Show Program Frame Wall Hanging or Tabletop Art Frames with Easel Stand and Installed Hanger for Wall Gallery Poster (White)
DoubleFill$25.074.2★82 rev
upsimples 5.5x8.5 Picture Frame Display Pictures 3.5x5 with Mat or 5.5x8.5 Without Wall Hanging Photo Frame Black 1 Pack
upsimples$5.864.5★41,299 rev
JCJMY 5.5x8.5 Picture Frame Black for Wall Hanging or Tabletop Wall Mounting Horizontally or Vertically 5.5 x 8.5 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black
JCJMY$6.214.5★11,068 rev
Americanflat 9.5x12.5 Floating Picture Frame - Engineered Wood - Black
Americanflat$14.884.7★221 rev
SparklyHome Black Theatre Bill Frame 8 Pack Holds 5.5x8.5-inch Media
SparklyHome$39.854.5★169 rev
Newest
by launch date
tutata Theater Program Display Frame Hold 5.5x8.5 Media Brochure Display Frame Wall or Tabletop Display Black
tutata$11.9413 rev
upsimples 5.5x8.5 Picture Frame Display Pictures 3.5x5 with Mat or 5.5x8.5 Without Wall Hanging Photo Frame Black 1 Pack
upsimples$5.8641,299 rev
Wyxgiv Black 5.5x8.5 Picture Frame Set of 2 Lightweight yet Durable Frame
Wyxgiv$6.61476 rev
Hongkee 5.5 x 8.5 Diploma Frame - Made of Real Glass and Black Wooden Frame 5.5 by 8.5 Photo for Wall or Tabletop Display 3 Pack
Hongkee$13.621,488 rev
Hongkee 5.5 x 8.5 Diploma Frame - Made of Real Glass and White Wooden Frame 5.5 by 8.5 Photo for Wall or Tabletop Display 3 Pack
Hongkee$14.301,488 rev
Trending
90-day click momentumtutata Theater Program Display Frame Hold 5.5x8.5 Media Brochure Display Frame Wall or Tabletop Display Black
tutata$11.944.8★
Hongkee 5.5 x 8.5 Diploma Frame - Made of Real Glass and White Wooden Frame 5.5 by 8.5 Photo for Wall or Tabletop Display 3 Pack
Hongkee$14.304.6★
ReqiHome Black Theatre Bill Frame 4 Packs Fits 5.5 x 8.5 Theater Show-Bill
ReqiHome$22.694.7★
Wyxgiv Black 5.5x8.5 Picture Frame Set of 2 Lightweight yet Durable Frame
Wyxgiv$6.614.3★
2 Pack Theatre bill Frame with Real Glass Black Theatre Frame Holds 5.5x8.5 inch Media with Installed Hanger and Easel
DriveXpert$23.904.8★
What buyers say about playbill frame
What buyers praise and complain about, mined from review topics.What buyers love
“The frame is nicely constructed”
“Perfect fit, thank you”
“Works for what I need”
“Great for the Price”
“Now I can display my favorite show Ive seen”
“it's very well made”
“A simple”
“work well”
“And came with great screws”
“The frame is light”
What buyers complain about
“Poor mat fitting”
“One came chipped at the bottom”
“This is a falsely advertised standard photo frame”
“not light like I had expected”
“These aren't thick enough for a standard Broadway playbill”
“Cheap plastic and the mats are too large”
“the frames have little scuff marks”
“I wish there was more color opitions”
“actually heavier than it felt”
Top return reasons
Common questions
- Is playbill frame profitable to sell on Amazon United States?
- The niche generates $94K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the playbill frame niche?
- 12 brands and 16 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in playbill frame?
- Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Advertised Vs Actual Product. The return rate is 1.9%.
- When does demand for playbill frame peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the playbill frame niche?
- Listings span $5.86–$149.95; the average listing price is $28.72 (sweet spot $15–$100). The average incumbent carries 2,407 reviews — the moat a new listing must climb.