Is plastic skulls profitable to sell on Amazon United States?

The niche generates $21K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +71.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the plastic skulls niche?

27 brands and 38 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in plastic skulls?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 5.1% — above our launch gate.

When does demand for plastic skulls peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 21.0× the quietest.

What does it cost to enter the plastic skulls niche?

Listings span $3.39–$31.11; the average listing price is $15.58 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.

plastic skulls

Worth a look

Shows a thin review moat (296 avg reviews), but a small market ($21K/yr) keeps it on the watch list.

Review moat

Great295.89

avg incumbent reviews — the moat a new listing must climb

Growth

Great+71.9%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Avg price

Great$15.58

avg listing price — sweet spot $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.39–$31.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$21K

$21K/yr · 77K searches

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, plastic skulls is a $21K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

plastic skulls market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $31K–$39K; units × avg price
Conversion rate: 1.7%
Avg BSR: #2,123
Page quality: 0%
Prime: 89%
Sponsored: 74%
Out of stock: 32.9%
Avg brand age: 36 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

47%

Top 20: 88%

Open market

36%

Boao14%
MOKRY PARTY14%
Fun Express11%
Junware11%
KIMOBER7%
hanaiette6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +71.9% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 21.0×

Open Trend

Top plastic skulls search terms

plastic skulls27K/yr +52.9%1.8% conv.
skeleton heads17K/yr +133.6%1.3% conv.
halloween skull decorations6K/yr +416.0%0.3% conv.
bag of skulls6K/yr +94.2%1.0% conv.
skulls bulk4K/yr +106.6%1.3% conv.
plastic skulls life size5K/yr -69.8%1.1% conv.
calaveras de halloween8K/yr -38.5%0.0% conv.
skeleton heads for halloween5K/yr +20.0%0.0% conv.

All search terms

Top plastic skulls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Boao 10 Pieces Halloween Skeleton Head Small Mini Skulls for Halloween Party Decoration Props Table Decor

Boao$13.034.5★516 rev

Fun Express White Plastic Realistic Skeleton Skulls 5 Inch for Halloween Party Bar and Table Decorations 12 Pack

Fun Express$24.714.5★358 rev

Junware 20 Pcs Halloween Skulls Realistic Looking Skulls Skeleton Head for Halloween Bar Home Table Decoration Model Human Skeleton Statue (1.6 x 1.8 x 2.3 Inches)

Junware$11.874.2★57 rev

KIMOBER 8PCS Halloween Skull Heads Decor Plastic Realistic Human Skeleton Skulls Head Prank Props for Party Bar Home Table Decorations (2 x 2.4 x 3 Inches)

KIMOBER$10.374.5★150 rev

12 PCS Mini Skull Heads 2 Inch Realistic Plastic Skeleton Skulls for Halloween Decor Gothic Home Decor Haunted House Props DIY Crafts & Party Table Decor

MOKRY PARTY$13.685.0★3 rev

Newest

by launch date

6 Pack 5 Inch Mini Skulls Halloween Decor Plastic Fake Skeleton Skulls Realistic Human Skull Heads for Halloween Crafts Outdoor Decorations and Party Supplies

Generic$23.611 rev

4mo ago

12 PCS Mini Skull Heads 2 Inch Realistic Plastic Skeleton Skulls for Halloween Decor Gothic Home Decor Haunted House Props DIY Crafts & Party Table Decor

MOKRY PARTY$13.683 rev

5mo ago

Stacknovo Halloween Skull Decoration - Realistic 7.9 Inch Life Size Skeleton Head Prop for Indoor & Outdoor Durable Plastic Skull Statue for Haunted House Party Gift

Stacknovo$19.0535 rev

8mo ago

24 PCS Mini Skull Heads Miniature Skeleton Heads Figurines Tiny Resin Skulls for Crafts Halloween Party Micro Landscape Cake Topper Plants Outdoor Decoration

VICROIC$8.3123 rev

10mo ago

SHUS LIVE Skull Decor Resin Realistic Skeleton Head Statue for Halloween Fake Human Bone Skull Model for Halloween Decoration Home Party Table Bookshelf

SHUS LIVE$9.6920 rev

11mo ago

What buyers say about plastic skulls

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Overall, I have no complaints and think its a fair value for the price”

Size-Overall19%

“Love these, all sizes”

Value For Money13%

“value for your money is great”

Advertised Vs Actual Product7%

“Just as Advertised”

Durability6%

“its extremely durable”

Design-Overall5%

“It has so many cool details in the design”

Material Quality4%

“It's made really well from realistic looking resin materials, the colors, lines and marking are all so real looking”

Strength3%

“Its very sturdy”

Color2%

“their coloring is great”

Weight Heavy1%

“heavy enough to enjoy”

What buyers complain about

Size-Overall34%

“These are small”

Quality-Overall8%

“Worst quality ever”

Weight Heavy7%

“He's actually heavier than anticipated”

Advertised Vs Actual Product6%

“It only bears a vague resemblance to the product listing”

Material Quality5%

“Plastic definitely not resin made”

Strap/String Quality3%

“Looks cool, used for a couple weeks, metal adjuster and clip for strap broke”

Add-Ons/Attachments3%

“Do not attempt to attach Jaw”

Strength3%

“Very brittle”

Paint Quality2%

“The dark paint was a bit gloppy/puddly/drippy: someone was in a hurry: not great”

Stitch/Finish/Polish2%

“It seams kind of cheap when you see it in front of you”

Top return reasons

Size-Overall66%

Advertised Vs Actual Product9%

Defective Material/Parts4%

Material Quality4%

Color3%

Weight Heavy2%

Quality-Overall2%

Value For Money2%

Functionality-Overall2%

Add-Ons/Attachments1%

Common questions

Is plastic skulls profitable to sell on Amazon United States?: The niche generates $21K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +71.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the plastic skulls niche?: 27 brands and 38 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in plastic skulls?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 5.1% — above our launch gate.
When does demand for plastic skulls peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 21.0× the quietest.
What does it cost to enter the plastic skulls niche?: Listings span $3.39–$31.11; the average listing price is $15.58 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.