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Plastic Pillow Covers with Zipper

Fail

Shoppers spend an estimated $50K a year here, so Plastic Pillow Covers with Zipper is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$50K/yr45K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
62%top-5 click share · 12 brands · 17 sellers

Flapen Score

Plastic Pillow Covers with Zipper against its category

The dotted line is the Home & Kitchen average. Past it, Plastic Pillow Covers with Zipper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Pillow Covers with Zipper market on Amazon at a glance

Shoppers on Amazon United States searched for Plastic Pillow Covers with Zipper 45K times last year and spent an estimated $50K. The top 5 brands take 83% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
8.5%
Market size, estimated
$50Ka year
Peak month
August1.4× the quietest month
Top search term
plastic pillow covers with zipper18K searches a year

02 · Price

A sale here is worth $12.92.

Listings sell for $12.92 on average, from $7.84 to $31.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.92 that is $3K to $6K a year per listing.

Average price
$12.92under the $15 to $100 sweet spot
Price range
$7.84–$31.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #59 within Sheets & Pillowcases. It carries 12,293 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
8.1%
Average rank
#59in Sheets & Pillowcases
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
12,293per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Plastic Pillow Covers with Zipper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

10%

  • Brand 128%
  • Brand 224%
  • Brand 318%
  • Brand 47%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (6 brands, 10%)

Demand

Plastic Pillow Covers with Zipper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Plastic Pillow Covers with Zipper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic pillow covers with zipper18K/yr
  • plastic pillow covers11K/yr
  • vinyl pillow covers5K/yr
  • plastic pillow protector6K/yr
  • vinyl pillow covers with zipper6K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Pillow Covers with Zipper

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Water Resistance”
1.5%of orders come back
“NOT WATER RESISTANT”
A buyer, on “Water Resistance”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Plastic Pillow Covers with Zipper questions

Answered from the same tracked data.