Plastic Mattress Protector
MaybePrices already span $5.90–$63.90, with room to position. But the average product has 5,730 reviews to catch up to, so Plastic Mattress Protector is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 4960
- Market size
- $279K/yr386K searches / yr
- 90-day growth
- +12.4%search demand this quarter
- Competition
- 45%top-5 click share · 21 brands · 39 sellers
Flapen Score
Plastic Mattress Protector against its category
The dotted line is the Home & Kitchen average. Past it, Plastic Mattress Protector is stronger. Inside it, weaker.
Market
The Plastic Mattress Protector market on Amazon at a glance
Shoppers on Amazon United States searched for Plastic Mattress Protector 386K times last year and spent an estimated $279K. The top 5 brands take 67% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.
- Searches, last 12 months
- 386K
- Growth, 90 days vs prior 90
- +12.4%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $279Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- plastic mattress protector136K searches a year
02 · Price
A sale here is worth $17.20.
Listings sell for $17.20 on average, from $5.90 to $63.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $17.20 that is $4K to $9K a year per listing.
- Average price
- $17.20inside the $15 to $100 sweet spot
- Price range
- $5.90–$63.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Mattress Protectors & Encasements. It carries 5,730 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #90in Mattress Protectors & Encasements
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 5,730per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Plastic Mattress Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
39
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
45%
Top 20: 89%
Open market
25%
- Brand 122%
- Brand 212%
- Brand 312%
- Brand 411%
- Brand 510%
- Brand 68%
Demand
Plastic Mattress Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Plastic Mattress Protector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plastic mattress protector136K/yr
- plastic mattress cover79K/yr
- plastic cover for mattress29K/yr
- plastic bed cover20K/yr
- vinyl mattress protector waterproof7K/yr
- vinyl mattress protector22K/yr
- mattress plastic cover16K/yr
- plastic waterproof mattress protector11K/yr
- vinyl mattress cover9K/yr
- mattress protector plastic7K/yr
Reviews and returns
What reviews say buyers love and hate about Plastic Mattress Protector
We read the reviews and the return reasons for every product selling here.
“Cheaper in quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plastic Mattress Protector questions
Answered from the same tracked data.