Plaque

Shoppers searched for this 542K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months

542K

Growth, 90 days vs prior 90

+10.2%

Conversion, latest week

1.6%

Market size, estimated

$226Ka year

Peak month

December1.6× the quietest month

Top search term

plaque109K searches a year

Listings sell for $25.93 on average, from $5.77 to $87.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $25.93 that is $3K to $6K a year per listing.

Average price

$25.93inside the $15 to $100 sweet spot

Price range

$5.77–$87.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

0.8%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #572 within Decorative Signs & Plaques. It carries 438 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

35%

Out of stock, average day

0.3%

Average rank

#572in Decorative Signs & Plaques

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

438per listing

Listings tracked

48

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

32 months