plaque
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$25.93avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$5.77–$87.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Great438.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay$226K$226K/yr · 542K searches
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, plaque is a $226K/yr Amazon United States market (542K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
plaque market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $156K–$207K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #572
- Page quality
- 0%
- Prime
- 35%
- Sponsored
- 98%
- Out of stock
- 0.3%
- Avg brand age
- 32 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
39
Top-5 brand share
47%
Top 20: 86%
Top-5 click share
37%
Top 20: 71%
Open market
48%
- Classic Awards16%
- Awards4U14%
- Crown Awards6%
- Generic5%
- Maitys5%
- PlaqueMaker5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top plaque search terms
- plaque109K/yr
- custom plaque93K/yr
- plaques46K/yr
- personalized plaque42K/yr
- award plaque47K/yr
- plaques personalized engraved31K/yr
- thank you plaque22K/yr
- appreciation plaque19K/yr
- plaques personalized14K/yr
- customized plaque14K/yr
Top plaque products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Award Plaques Personalized with Your Text and Title - Engraved Plaque Customized for Employee Appreciation Recognition Retirement Service Thank You and more - Custom Awards for Employees Co-Worker Friends - Choose Your Size: (6x8 Gold/Black)
Awards4U$30.264.8★341 rev
Classic Awards Create Your Custom Plaque - Fully Personalized Award Plaque
Classic Awards$29.104.7★132 rev
Maitys 1 Pcs Thank You Gift Employee Inspirational Acrylic Sign Prizes Employee of The Month Favor Work Appreciation Gifts Boss Day Keepsake for Nurse Teacher Assistant Women Team (Proud)
Maitys$9.044.6★370 rev
Engraved Name Plate Personalized Name Plaque - 2x4 2x6 2x8 3x6-21 Colors 3Corner Styles 17 Fonts Styles Name Plates for URN Trophy Picture Frame Memorial Sign - 1 Tag
Generic$7.074.7★1,204 rev
10.5 x 13 Certificate Display Plaque - Offered in Coated Cherry Wood with an 8.5 x 11 Gold Frame - Slide in your Diploma Award Certificate Award of Achievement Class Photo and More
PlaqueMaker$34.484.6★130 rev
Newest
by launch date
MYPHNEX Custom Acrylic Trophy Award with Logo/Photo - Personalized Recognition Plaque for Employee Appreciation Retirement Farewell Work Anniversary Boss & Coworker Gifts Bulk Corporate Orders
MYPHNEX$13.6520 rev
Crown Awards Upload Your Own Logo Personalized Showcase Acrylic 9 Printed Custom Showcase Acrylic Award Prime
Crown Awards$34.7311 rev
WOCOCN Trophy Award Wood Plaque Employee Appreciation Plaques Decorative Signs & Plaques Certificate Frames 14.88 x 11.22in Slide in A4 Paper Applicable to Appreciation Recognition Diploma Thank You Retirement Anniversary (Wood Certificate Plaque 1PCS)
WOCOCN$25.705 rev
Personalized Crystal Trophy Award - Custom Plaque Award with Text Logo Photo - Awards and Trophies for Farewell Retirement Employee Recognition - Thank You Gifts for Boss Employee Teacher
weokooly$20.19136 rev
NANFUNCF Custom Trophy Award Employee Appreciation Gifts for Coworkers
NANFUNCF$23.7582 rev
Trending
90-day click momentumMYPHNEX Custom Acrylic Trophy Award with Logo/Photo - Personalized Recognition Plaque for Employee Appreciation Retirement Farewell Work Anniversary Boss & Coworker Gifts Bulk Corporate Orders
MYPHNEX$13.654.1★
Crown Awards Upload Your Own Logo Personalized Showcase Acrylic 9 Printed Custom Showcase Acrylic Award Prime
Crown Awards$34.733.9★
WOCOCN Trophy Award Wood Plaque Employee Appreciation Plaques Decorative Signs & Plaques Certificate Frames 14.88 x 11.22in Slide in A4 Paper Applicable to Appreciation Recognition Diploma Thank You Retirement Anniversary (Wood Certificate Plaque 1PCS)
WOCOCN$25.704.2★
Movdyka Thank You Gift for Women Men Engraved Crystal Appreciation Plaque
Movdyka$37.755.0★
Thank You Appreciation Gifts for Coworkers Retirement Goodbye Gift for Coworkers Colleagues Employees Never Forget You Are the Piece That Made the Difference Acrylic Puzzle Piece Plaque Office Decor
Yigaue$7.474.8★
What buyers say about plaque
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality and great customer service”
“As described”
“Great Gift”
“Good value for the money”
“the size is acceptable for the cause”
“solid design”
“Nice and easy”
“The color is vibrant”
“Great engraved plaques”
“It reads easy and the print is clear and dark”
What buyers complain about
“Tag is too large for 4 lines”
“Poor quality”
“it looks like it would cost more than it did”
“Faint text”
“Not Engraved”
“Not as advertised”
“Avoid clearcoating for outdoor use”
“Be warned, they stretch the font to fit the space”
“Also, there was adhesive materials left on the trophies before packaging”
“too embarrassed to give to the winners of our contest”
Top return reasons
Common questions
- Is plaque profitable to sell on Amazon United States?
- The niche generates $226K/yr across 48 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Worth a look (60/100).
- How competitive is the plaque niche?
- 33 brands and 39 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in plaque?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.8%.
- When does demand for plaque peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the plaque niche?
- Listings span $5.77–$87.76; the average listing price is $25.93 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.