Plaid Throw Blanket
FailDemand is soft, at -27.3% this quarter, so Plaid Throw Blanket is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $209K/yr836K searches / yr
- 90-day growth
- -27.3%search demand this quarter
- Competition
- 22%top-5 click share · 33 brands · 44 sellers
Flapen Score
Plaid Throw Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Plaid Throw Blanket is stronger. Inside it, weaker.
Market
The Plaid Throw Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Plaid Throw Blanket 836K times last year and spent an estimated $209K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 836K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.
- Searches, last 12 months
- 836K
- Growth, 90 days vs prior 90
- -27.3%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $209Ka year
- Peak month
- November12.6× the quietest month
- Top search term
- plaid throw blanket215K searches a year
02 · Price
A sale here is worth $26.63.
Listings sell for $26.63 on average, from $9.19 to $188.15. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $26.63 that is $3K to $7K a year per listing.
- Average price
- $26.63inside the $15 to $100 sweet spot
- Price range
- $9.19–$188.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #1,044 within Throws. It carries 3,310 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 99%
- Out of stock, average day
- 14.2%
- Average rank
- #1,044in Throws
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 3,310per listing
- Listings tracked
- 97
04 · Newcomers
2 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Plaid Throw Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
44
Top-5 brand share
59%
Top 20: 94%
Top-5 click share
22%
Top 20: 51%
Open market
36%
- Brand 131%
- Brand 210%
- Brand 310%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Plaid Throw Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 12.6×
Search terms
Top Plaid Throw Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plaid throw blanket215K/yr
- plaid blanket150K/yr
- eddie bauer blanket89K/yr
- eddie bauer throw blanket57K/yr
- plaid throw40K/yr
- green plaid throw blanket32K/yr
- tartan blanket33K/yr
- green plaid blanket21K/yr
- tartan throw blanket42K/yr
- blue plaid blanket13K/yr
Reviews and returns
What reviews say buyers love and hate about Plaid Throw Blanket
We read the reviews and the return reasons for every product selling here.
“It's not the thickest thing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plaid Throw Blanket questions
Answered from the same tracked data.