Plaid Pillow Covers
FailBuyers convert on only 0.7% of searches, so Plaid Pillow Covers is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $89K/yr729K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 28%top-5 click share · 48 brands · 54 sellers
Flapen Score
Plaid Pillow Covers against its category
The dotted line is the Home & Kitchen average. Past it, Plaid Pillow Covers is stronger. Inside it, weaker.
Market
The Plaid Pillow Covers market on Amazon at a glance
Shoppers on Amazon United States searched for Plaid Pillow Covers 729K times last year and spent an estimated $89K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 729K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.
- Searches, last 12 months
- 729K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $89Ka year
- Peak month
- November11.2× the quietest month
- Top search term
- gingham pillow covers107K searches a year
02 · Price
A sale here is worth $16.76.
Listings sell for $16.76 on average, from $6.93 to $33.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $16.76 that is $0 to $2K a year per listing.
- Average price
- $16.76inside the $15 to $100 sweet spot
- Price range
- $6.93–$33.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 8.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #1,081 within Decorative Pillows, Inserts & Covers. It carries 813 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 99%
- Out of stock, average day
- 9.4%
- Average rank
- #1,081in Decorative Pillows, Inserts & Covers
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 813per listing
- Listings tracked
- 85
04 · Newcomers
3 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Plaid Pillow Covers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KKJIAF 2 Pcs Ruffle Gingham Pillow Covers 20 x 20 Taupe/White Plaid
- Price
- $15.76
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 1y ago
YHJWW Tan Gingham Throw Pillow Covers 100% Washed Cotton Like Linen Feel Soft Comfy Ruffle Farmhouse Fall Decorative Pillow Cases Sham Set of 2 for Couch Sofa Bed (20x20 Inches Zipper Closure)
- Price
- $22.81
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 1y ago
AVOIN colorlife Spring Summer Green Khaki Plaid Decorative Throw Pillow Covers 18 x 18 Inch Holiday Scottish Tartan Cushion Case Farmhouse Decoration for Sofa Couch Set of 2
- Price
- $10.81
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 7mo ago
Farmhouse Brown Gingham Plaid Throw Pillow Covers 18x18 Cottage Core Decor
- Price
- $14.80
- Rating
- 4.8/5
- Reviews
- 488
- Age
- 1y ago
YOUR SMILE Retro Farmhouse Outdoor Buffalo Tartan Chequer Plaid Cotton Linen Decorative Throw Pillow Case Cushion Cover Pillowcase for Sofa 18 x 18 Inch Set of 2 Khaki/Stripe
- Price
- $12.63
- Rating
- 4.6/5
- Reviews
- 2,976
- Age
- 7y ago
Trending
estimated 90-day click momentumAVOIN colorlife Spring Summer Green Khaki Plaid Decorative Throw Pillow Covers 18 x 18 Inch Holiday Scottish Tartan Cushion Case Farmhouse Decoration for Sofa Couch Set of 2
- Price
- $10.81
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 7mo ago
AVOIN colorlife Spring Summer Khaki White Plaid Decorative Throw Pillow Covers 18 x 18 Inch Holiday Scottish Tartan Cushion Case Farmhouse Decoration for Sofa Couch Set of 2
- Price
- $10.57
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 7mo ago
CARRIE HOME Light Blue Farmhouse Buffalo Plaid Pillow Covers 18x18 Set of 2 Patio Outdoor Decor Neutral Checkered Pillow Covers 18 x 18 Blue and White Gingham
- Price
- $13.79
- Rating
- 4.8/5
- Reviews
- 1,222
- Age
- 3y ago
MIULEE Decorative Linen Check Throw Pillow Covers Neutral Farmhouse Vintage Pillow Covers 20x20 Set of 2 Boho Modern Winter Home Decor for Sofa Couch Bedroom Cushion Brown
- Price
- $20.33
- Rating
- 4.4/5
- Reviews
- 838
- Age
- 9mo ago
KKJIAF 2 Pcs Ruffle Gingham Pillow Covers 20 x 20 Sage Green Plaid
- Price
- $17.88
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 1y ago
Newest
by launch dateAVOIN colorlife Spring Summer Green Khaki Plaid Decorative Throw Pillow Covers 18 x 18 Inch Holiday Scottish Tartan Cushion Case Farmhouse Decoration for Sofa Couch Set of 2
- Price
- $10.81
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 7mo ago
AVOIN colorlife Spring Summer Khaki White Plaid Decorative Throw Pillow Covers 18 x 18 Inch Holiday Scottish Tartan Cushion Case Farmhouse Decoration for Sofa Couch Set of 2
- Price
- $10.57
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 7mo ago
MIULEE Decorative Linen Check Throw Pillow Covers Neutral Farmhouse Vintage Pillow Covers 20x20 Set of 2 Boho Modern Winter Home Decor for Sofa Couch Bedroom Cushion Brown
- Price
- $20.33
- Rating
- 4.4/5
- Reviews
- 838
- Age
- 9mo ago
FUTEI Pack of 2 Houndstooth Throw Pillow Covers 18x18 Inch Soft Chenille Gingham Textured Farmhouse Decorative Cushion Case Modern Home Decor for Couch Bedroom Living Room Coffee
- Price
- $22.13
- Rating
- 4.1/5
- Reviews
- 108
- Age
- 10mo ago
MIULEE Taupe Grey Plaid Decorative Fall Throw Pillow Covers 18x18 Set of 2
- Price
- $16.72
- Rating
- 4.6/5
- Reviews
- 539
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
48 flat
Sellers
54
Est. top-5 brand share
51%
Top 20: 81%
Est. top-5 click share
28%
Top 20: 56%
Open market
45%
- CARRIE HOME15%
- KKJIAF12%
- AVOIN colorlife9%
- MIULEE7%
- YHJWW7%
- K MASANIJI4%
Demand
Plaid Pillow Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 11.2×
Search terms
Top Plaid Pillow Covers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gingham pillow covers107K/yr
- plaid pillows46K/yr
- plaid pillow28K/yr
- ralph lauren throw pillows20K/yr
- plaid pillow cases22K/yr
- ralph lauren pillow covers32K/yr
- blue plaid pillow covers27K/yr
- plaid pillow covers 20x2058K/yr
- plaid pillow covers 18x1868K/yr
- buffalo check pillow covers17K/yr
Reviews and returns
What reviews say buyers love and hate about Plaid Pillow Covers
We read the reviews and the return reasons for every product selling here.
“Not great quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plaid Pillow Covers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data