Plaid Duvet Cover

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

0.4%

Market size, estimated

$38Ka year

Peak month

November5.1× the quietest month

Top search term

plaid duvet cover86K searches a year

Listings sell for $49.32 on average, from $22.42 to $75.76. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $49.32 that is $0 to $5K a year per listing.

Average price

$49.32inside the $15 to $100 sweet spot

Price range

$22.42–$75.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

5.2%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #214 within Duvet Covers & Sets. It carries 1,168 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#214in Duvet Covers & Sets

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,168per listing

Listings tracked

43

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months