plaid comforter set
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$62.52avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Price range
Okay$27.62–$279.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$119K$119K/yr · 452K searches
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,058.55avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, plaid comforter set is a $119K/yr Amazon United States market (452K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
plaid comforter set market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $125K–$156K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #341
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 4.3%
- Avg brand age
- 45 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
39
Top-5 brand share
67%
Top 20: 91%
Top-5 click share
23%
Top 20: 48%
Open market
29%
- Eddie Bauer38%
- Wake In Cloud8%
- Madison Park8%
- mixinni7%
- NSNLGSGC6%
- Woolrich John Rich & Bros.4%
Top plaid comforter set search terms
- plaid comforter set72K/yr
- plaid quilt43K/yr
- eddie bauer comforter35K/yr
- eddie bauer quilt25K/yr
- eddie bauer bedding32K/yr
- green plaid comforter24K/yr
- flannel comforter48K/yr
- brown plaid comforter19K/yr
- plaid comforter queen19K/yr
- plaid queen comforter set18K/yr
Top plaid comforter set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eddie Bauer - Queen Comforter Set with Shams Soft Microsuede Bedding Down Alternative Fill All-Season Warmth Shasta Lake Navy
Eddie Bauer$68.924.4★5,616 rev
Madison Park Essentials Parkston Plaid Comforter Set Soft Brushed Microfiber College Bedding 3M Scotchguard Stain Release Cover Modern All Season Cabin Bedding Full/Queen Navy 3 Piece
Madison Park$38.234.6★3,672 rev
Wake In Cloud - Plaid Comforter Set Scottish Tartan Check Geometric Modern Pattern Printed Soft Lightweight Bedding 3 Pieces Dark Green Queen Size
Wake In Cloud$40.954.4★428 rev
NSNLGSGC Queen Comforter Set Tan Gingham Bedding Comforter Sets Brown Grid Bed Comforter 3 Pieces (1 Comforter 2 Pillowcases)
NSNLGSGC$44.844.4★416 rev
mixinni Vintage Buffalo Plaid Duvet Cover Set Queen Size - 3 Piece Washed Cotton Bedding Set with Grid Pattern Soft & Breathable Duvet Cover with Pillowcases for All Seasons (Brown & Blue Beige)
mixinni$65.374.4★1,786 rev
Newest
by launch date
Eddie Bauer - Queen Comforter Set Soft & Smooth Printed Bedding with Solid Reverse 3 Piece Bed Set with Matching Pillowcases (Huntley Plaid Brown)
Eddie Bauer$94.1318 rev
Eddie Bauer - King Comforter Set Soft & Smooth Printed Bedding with Solid Reverse 3 Piece Bed Set with Matching Pillowcases (Huntley Plaid Brown)
Eddie Bauer$107.5118 rev
Wake In Cloud - Plaid Comforter Set Scottish Tartan Check Geometric Modern Pattern Printed Soft Lightweight Bedding 3 Pieces Brown Queen Size
Wake In Cloud$35.72428 rev
mixinni Vintage Brown & Blue Buffalo Plaid Duvet Cover Set Twin XL Size - 3 Piece Washed Cotton Bedding Set with Grid Pattern Soft & Breathable Duvet Cover with Pillowcases for Boys Men& Women
mixinni$55.481,786 rev
mixinni Vintage Buffalo Plaid Duvet Cover Set Queen Size - 3 Piece Washed Cotton Bedding Set with Grid Pattern Soft & Breathable Duvet Cover with Pillowcases for All Seasons (Brown & Blue Beige)
mixinni$65.371,786 rev
Trending
90-day click momentumEddie Bauer - King Comforter Set Soft & Smooth Printed Bedding with Solid Reverse 3 Piece Bed Set with Matching Pillowcases (Huntley Plaid Brown)
Eddie Bauer$107.514.4★
AMBERSPACE Full Size Comforter Sets Blue Grey Plaid Bedding Set 7 Piece for Boys Girls Teen Classic Homestead-Style Kids Comforter Set Bed in A Bag with Sheets Pillowcases & Shams
AMBERSPACE$58.934.6★
Eddie Bauer - Queen Comforter Set Soft & Smooth Printed Bedding with Solid Reverse 3 Piece Bed Set with Matching Pillowcases (Huntley Plaid Brown)
Eddie Bauer$94.134.4★
mixinni Vintage Buffalo Plaid Duvet Cover Set Full Size - 3 Piece Washed Cotton Bedding Set with Grid Pattern Soft & Breathable Duvet Cover with Pillowcases for All Seasons (Brown & Blue Beige)
mixinni$60.534.4★
mixinni Vintage Brown & Blue Buffalo Plaid Duvet Cover Set Twin XL Size - 3 Piece Washed Cotton Bedding Set with Grid Pattern Soft & Breathable Duvet Cover with Pillowcases for Boys Men& Women
mixinni$55.484.4★
What buyers say about plaid comforter set
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“Nice and soft”
“Nice quality quilt”
“color is true”
“Great Lightweight Comforter Set”
“Warm and cozy”
“Great value”
“Fits perfect”
“looks like the picture”
“Material is nice”
What buyers complain about
“The photos make it look thicker than it is”
“Horrible fit”
“Bad quality”
“False advertising”
“doesn't seem long-lasting”
“This is VERY MUCH BROWN”
“Cheap looking, I didn't like the material”
“The blanket is not fluffy in any way”
“Messed up in the wash”
“$90 for this is ridiculous”
Top return reasons
Common questions
- Is plaid comforter set profitable to sell on Amazon United States?
- The niche generates $119K/yr across 101 tracked products. 9 of 17 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the plaid comforter set niche?
- 37 brands and 39 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in plaid comforter set?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 4.2%.
- What does it cost to enter the plaid comforter set niche?
- Listings span $27.62–$279.52; the average listing price is $62.52 (sweet spot $15–$100). The average incumbent carries 4,059 reviews — the moat a new listing must climb.