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Plaid Comforter Set

Fail

Buyers convert on only 0.4% of searches, so Plaid Comforter Set is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$119K/yr452K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
23%top-5 click share · 37 brands · 39 sellers

Flapen Score

Plaid Comforter Set against its category

The dotted line is the Home & Kitchen average. Past it, Plaid Comforter Set is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plaid Comforter Set market on Amazon at a glance

Shoppers on Amazon United States searched for Plaid Comforter Set 452K times last year and spent an estimated $119K. The top 5 brands take 67% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
452K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
0.4%
Market size, estimated
$119Ka year
Top search term
plaid comforter set72K searches a year

02 · Price

A sale here is worth $62.52.

Listings sell for $62.52 on average, from $27.62 to $279.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $62.52 that is $0 to $6K a year per listing.

Average price
$62.52inside the $15 to $100 sweet spot
Price range
$27.62–$279.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #341 within Comforters & Sets. It carries 4,059 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#341in Comforters & Sets
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
4,059per listing
Listings tracked
101

04 · Newcomers

9 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
9Amazon's first-year sales bar
Average brand age
45 months

Products

Top Plaid Comforter Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

39

Top-5 brand share

67%

Top 20: 91%

Top-5 click share

23%

Top 20: 48%

Open market

29%

  • Brand 138%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Search terms

Top Plaid Comforter Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plaid comforter set72K/yr
  • plaid quilt43K/yr
  • eddie bauer comforter35K/yr
  • eddie bauer quilt25K/yr
  • eddie bauer bedding32K/yr
  • green plaid comforter24K/yr
  • flannel comforter48K/yr
  • brown plaid comforter19K/yr
  • plaid comforter queen19K/yr
  • plaid queen comforter set18K/yr

Reviews and returns

What reviews say buyers love and hate about Plaid Comforter Set

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Thickness”
4.2%of orders come back
“The photos make it look thicker than it is”
A buyer, on “Thickness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Plaid Comforter Set questions

Answered from the same tracked data.