plaid blanket
Skip itSoft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.63avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Okay$9.19–$188.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$209K$209K/yr · 836K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,309.9avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, plaid blanket is a $209K/yr Amazon United States market (836K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
plaid blanket market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $333K–$399K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,044
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 62%
- Out of stock
- 14.2%
- Avg brand age
- 46 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
44
Top-5 brand share
59%
Top 20: 94%
Top-5 click share
22%
Top 20: 51%
Open market
36%
- Eddie Bauer31%
- Horaldaily10%
- EverGrace10%
- Creative Co-Op5%
- PAVILIA4%
- GINAMUSE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 10.5×
Top plaid blanket search terms
- plaid throw blanket215K/yr
- plaid blanket150K/yr
- eddie bauer blanket89K/yr
- eddie bauer throw blanket57K/yr
- plaid throw40K/yr
- green plaid throw blanket32K/yr
- tartan blanket33K/yr
- green plaid blanket21K/yr
- tartan throw blanket42K/yr
- blue plaid blanket13K/yr
Top plaid blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horaldaily Rust Farmhouse Plaid Fall Decorative Blanket Throw Autumn Rustic Soft Lightweight Blanket for Couch Sofa Bed Lounging Decoration Ideal Gifts for Kids Adults Self 50x60
Horaldaily$16.553.8★43 rev
Eddie Bauer - Throw Blanket Brushed Fleece & Plush Sherpa Bedding Throw Blanket for Couch & Bed (Pine Tartan Dark Green 50 x 60)
Eddie Bauer$22.994.4★2,954 rev
EverGrace Plaid Chenille Throw Blanket for Couch Super Soft Cozy Decorative Fall Throw Blanket with Tassels for Bed Sofa Gift Lightweight Harvest Plaid Throw Blanket for Autumn 50x60
EverGrace$30.294.7★1,254 rev
GINAMUSE Green Plaid Throw Blanket for Couch 50X60 Super Soft Cozy Warm Home Decorative Throw with Tassels for Bed Sofa Picnic
GINAMUSE$21.424.5★272 rev
Eddie Bauer - Sherpa Throw Blanket for Couch 50x60 Ultra Soft Reversible Fleece & Plush Sherpa Blanket Warm Cozy Plaid Throw Blanket for Sofa Bed Living Room Cabin Decor
Eddie Bauer$18.034.6★9,630 rev
Newest
by launch dateHoraldaily Rust Farmhouse Plaid Fall Decorative Blanket Throw Autumn Rustic Soft Lightweight Blanket for Couch Sofa Bed Lounging Decoration Ideal Gifts for Kids Adults Self 50x60
Horaldaily$16.5543 rev
Horaldaily Red Brown Farmhouse Plaid Spring Decorative Blanket Throw Spring Summer Rustic Soft Lightweight Blanket for Couch Sofa Bed Lounging Decoration Ideal Gifts for Kids Adults Self 50x60
Horaldaily$16.6243 rev
CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Plaid Tan)
CREVENT$21.215,973 rev
GINAMUSE Green Plaid Throw Blanket for Couch 50X60 Super Soft Cozy Warm Home Decorative Throw with Tassels for Bed Sofa Picnic
GINAMUSE$21.42272 rev
EverGrace Plaid Chenille Throw Blanket for Couch Super Soft Cozy Decorative Farmhouse Plaid Throw with Tassels Lightweight Chenille Knit Throw for Bed Sofa Gift Home Decor Grey & Beige 50x60
EverGrace$27.921,254 rev
Trending
90-day click momentumHoraldaily Rust Farmhouse Plaid Fall Decorative Blanket Throw Autumn Rustic Soft Lightweight Blanket for Couch Sofa Bed Lounging Decoration Ideal Gifts for Kids Adults Self 50x60
Horaldaily$16.553.8★
CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Plaid Tan)
CREVENT$21.214.3★
Horaldaily Red Brown Farmhouse Plaid Spring Decorative Blanket Throw Spring Summer Rustic Soft Lightweight Blanket for Couch Sofa Bed Lounging Decoration Ideal Gifts for Kids Adults Self 50x60
Horaldaily$16.623.8★
Eddie Bauer - Throw Blanket Ultra-Soft & Reversible Plush Bedding Blanket for Couch & Bed (Buddy The Dog Blue 50 x 70)
Eddie Bauer$19.624.8★
EverGrace Plaid Chenille Throw Blanket for Couch Super Soft Cozy Decorative Farmhouse Plaid Throw with Tassels Lightweight Chenille Knit Throw for Bed Sofa Gift Home Decor Beige 50x60
EverGrace$27.504.7★
What buyers say about plaid blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely soft”
“Keep you warm”
“Decent quality”
“Color is pretty”
“Definitely worth the price”
“correct size”
“Beautiful soft lightweight blanket I purchased for my 92 year old Dad for naps in his chair”
“Very comfortable”
“Easy to wash”
“Perfect for gifting”
What buyers complain about
“It's not the thickest thing”
“I don't even know how to explain it other than it should have never passed quality control”
“The material was not as thick as I had hoped”
“Weird odor”
“This thing would never keep anything warm”
“The 50x60 is DEFINITELY not inches”
“Wrong color”
“VERY thin”
“Bad at seam”
“Color doesn't match image”
Top return reasons
Common questions
- Is plaid blanket profitable to sell on Amazon United States?
- The niche generates $209K/yr across 97 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the plaid blanket niche?
- 33 brands and 44 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in plaid blanket?
- Top complaints mined from reviews: Thickness, Quality-Overall, Material Quality. The return rate is 4.0%.
- When does demand for plaid blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 10.5× the quietest.
- What does it cost to enter the plaid blanket niche?
- Listings span $9.19–$188.15; the average listing price is $26.63 (sweet spot $15–$100). The average incumbent carries 3,310 reviews — the moat a new listing must climb.