Plaid Blanket

Shoppers searched for this 836K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.

Searches, last 12 months

836K

Growth, 90 days vs prior 90

-27.3%

Conversion, latest week

0.9%

Market size, estimated

$209Ka year

Peak month

November10.5× the quietest month

Top search term

plaid throw blanket215K searches a year

Listings sell for $26.63 on average, from $9.19 to $188.15. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $26.63 that is $3K to $7K a year per listing.

Average price

$26.63inside the $15 to $100 sweet spot

Price range

$9.19–$188.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

4.0%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #1,044 within Throws. It carries 3,310 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

99%

Out of stock, average day

14.2%

Average rank

#1,044in Throws

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

3,310per listing

Listings tracked

97

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months