Is pizza serving tray profitable to sell on Amazon United States?

The niche generates $122K/yr across 38 tracked products. 7 of 16 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the pizza serving tray niche?

26 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in pizza serving tray?

Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 3.5%.

When does demand for pizza serving tray peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the pizza serving tray niche?

Listings span $9.53–$57.49; the average listing price is $27.41 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.

pizza serving tray

Worth a look

Shows a sweet-spot price point ($27.41 avg), but soft demand (-5.8% this quarter) keeps it on the watch list.

Avg price

Incredible$27.41

avg listing price — sweet spot $15–$100

Price range

Great$9.53–$57.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Review moat

Great431.61

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Market size

Okay$122K

$122K/yr · 113K searches

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, pizza serving tray is a $122K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

pizza serving tray market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $110K–$137K; units × avg price
Conversion rate: 3.9%
Avg BSR: #217
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.3%
Avg brand age: 34 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

44%

Top 20: 87%

Open market

44%

New Star Foodservice12%
Stock Your Home12%
JOCHER10%
Linda's Essentials8%
Sukhumvit8%
GRETJOB6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top pizza serving tray search terms

pizza serving tray30K/yr +6.7%1.2% conv.
aluminum pizza pan27K/yr -14.0%1.6% conv.
pizza trays for serving18K/yr +21.4%1.7% conv.
aluminum pizza pans8K/yr -35.6%2.1% conv.
pizza serving4K/yr +41.4%0.9% conv.
pizza platter5K/yr +1.6%0.7% conv.
pizza tins5K/yr -7.9%1.8% conv.
12 inch aluminum pizza pan6K/yr -12.9%5.0% conv.
pizza pan aluminum4K/yr -38.0%1.6% conv.
pizza aluminum pan3K/yr -22.9%1.2% conv.

All search terms

Top pizza serving tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

New Star Foodservice Restaurant-Grade Aluminum Pizza Pan/Tray with Wide Rim 12 Inch Pack of 6

New Star Foodservice$22.834.6★715 rev

JOCHER 15 Pack Disposable Pizza Pans - 12 Inch Round Aluminum Pizza Pan for Individual Pizzas Cookies Cakes Round Foil Pizza Pans Trays Large Serving Trays for Pizza Baking Catering & Parties

JOCHER$16.704.6★46 rev

Disposable Pizza Pans 12 Inch (15 Pack) - Round Aluminum Pizza Pan Disposable for Individual Pizzas Cookies Cakes Round Foil Focaccia Pan Round Foil Pizza Pans Trays Large Serving Trays for Pizza

Linda's Essentials$16.194.3★36 rev

Sukhumvit 3-Tier Pizza Stand for Party Black Metal Pizza Rack (10.2 H)

Sukhumvit$38.804.8★14 rev

Stock Your Home 12 Inch Aluminum Pizza Pans Disposable (12 Pack) Round Foil Focaccia Pan for Individual Personal Pizzas Giant Size Chocolate Chip Cookie Cake Tin Large Serving Trays Platter Tray

Stock Your Home$19.664.7★289 rev

Newest

by launch date

R8J 13 Inch Round Aluminum Foil Pizza Pans

R8J$11.021 rev

2mo ago

JOCHER 15 Pack Disposable Pizza Pans - 12 Inch Round Aluminum Pizza Pan for Individual Pizzas Cookies Cakes Round Foil Pizza Pans Trays Large Serving Trays for Pizza Baking Catering & Parties

JOCHER$16.7046 rev

2mo ago

Pizza Stand 4 Pack Pizza Rack for Party Slant Design Pizza Serving Tray Stand with Heavy Duty Metal Stackable Pizza Display Stand for 9-14 Inch Pizza Pans Dessert Table Home Commercial Use

Catheralysia$24.793 rev

3mo ago

Sukhumvit 3-Tier Pizza Stand for Party Black Metal Pizza Rack (10.2 H)

Sukhumvit$38.8014 rev

4mo ago

Disposable Pizza Pans 12 Inch (15 Pack) - Round Aluminum Pizza Pan Disposable for Individual Pizzas Cookies Cakes Round Foil Focaccia Pan Round Foil Pizza Pans Trays Large Serving Trays for Pizza

Linda's Essentials$16.1936 rev

4mo ago

What buyers say about pizza serving tray

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall13%

“These pans are the correct size”

Quality-Overall10%

“Excellent quality”

Baking8%

“Perfect for baking cookie cakes”

Ease Of Cleaning7%

“They were easy to clean up”

Strength7%

“This pan is very sturdy”

Cooking Experience7%

“Great addition to my kitchen”

Value For Money6%

“Excellent value for money”

Ease Of Use5%

“Easy to handle”

Crispiness3%

“Perfect crispy crunch every time”

Advertised Vs Actual Product3%

“Works as advertised”

What buyers complain about

Size-Overall14%

“Almost too big”

Strength13%

“Not strong enough”

Thickness10%

“The edges are thicker”

Quality-Overall10%

“Not a good quality”

Adhesion/Stickiness4%

“Not No Stick”

Durability3%

“However, it is not a durable board”

Flatness2%

“I couldnt use them even if I tried to flatten them back out”

Thin2%

“Very thin”

Value For Money2%

“for less than $15 bucks thats not worth it”

Advertised Vs Actual Product2%

“Website didn't give any more real info”

Top return reasons

Size-Overall67%

Advertised Vs Actual Product5%

Value For Money3%

Strength3%

Quality-Overall3%

Thin2%

Scratch Resistance2%

Functionality-Overall2%

Material Quality2%

Color2%

Common questions

Is pizza serving tray profitable to sell on Amazon United States?: The niche generates $122K/yr across 38 tracked products. 7 of 16 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the pizza serving tray niche?: 26 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in pizza serving tray?: Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 3.5%.
When does demand for pizza serving tray peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the pizza serving tray niche?: Listings span $9.53–$57.49; the average listing price is $27.41 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.