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Pizza Screen 12 Inch

Fail

Shoppers spend an estimated $70K a year here, so Pizza Screen 12 Inch is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$70K/yr28K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
78%top-5 click share · 10 brands · 18 sellers

Flapen Score

Pizza Screen 12 Inch against its category

The dotted line is the Home & Kitchen average. Past it, Pizza Screen 12 Inch is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Screen 12 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Pizza Screen 12 Inch 28K times last year and spent an estimated $70K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
14.3%
Market size, estimated
$70Ka year
Peak month
August1.6× the quietest month
Top search term
pizza screen 12 inch16K searches a year

02 · Price

A sale here is worth $17.78.

Listings sell for $17.78 on average, from $7.01 to $39.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $17.78 that is $4K to $9K a year per listing.

Average price
$17.78inside the $15 to $100 sweet spot
Price range
$7.01–$39.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #142 within Pizza Pans & Stones. It carries 758 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#142in Pizza Pans & Stones
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
758per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Pizza Screen 12 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

18

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

15%

  • Brand 127%
  • Brand 223%
  • Brand 315%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 15%)

Demand

Pizza Screen 12 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Pizza Screen 12 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pizza screen 12 inch16K/yr
  • 12 inch pizza screen7K/yr
  • 12 pizza screen5K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Screen 12 Inch

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Ease Of Cleaning”
2.1%of orders come back
“all it did was make a mess trying to get off the peel after doing all the tricks”
A buyer, on “Ease Of Cleaning”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pizza Screen 12 Inch questions

Answered from the same tracked data.