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Pizza Pan 12 Inch

Fail

The top 5 products take 88% of clicks, so Pizza Pan 12 Inch is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$184K/yr120K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
88%top-5 click share · 8 brands · 13 sellers

Flapen Score

Pizza Pan 12 Inch against its category

The dotted line is the Home & Kitchen average. Past it, Pizza Pan 12 Inch is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Pan 12 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Pizza Pan 12 Inch 120K times last year and spent an estimated $184K. The top 5 brands take 94% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
9.5%
Market size, estimated
$184Ka year
Peak month
January1.4× the quietest month
Top search term
12 inch pizza pan39K searches a year

02 · Price

A sale here is worth $16.08.

Listings sell for $16.08 on average, from $8.46 to $26.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $16.08 that is $16K to $20K a year per listing.

Average price
$16.08inside the $15 to $100 sweet spot
Price range
$8.46–$26.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #47 within Pizza Pans & Stones. It carries 541 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#47in Pizza Pans & Stones
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
541per listing
Listings tracked
9

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pizza Pan 12 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

13

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

4%

  • Brand 144%
  • Brand 225%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Pizza Pan 12 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Pizza Pan 12 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12 inch pizza pan39K/yr
  • 12 pizza pan26K/yr
  • pizza pan 12 inch26K/yr
  • pizza pans 12 inch15K/yr
  • 12 in pizza pan7K/yr
  • 12 inch pizza pans4K/yr
  • 12in pizza pan3K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Pan 12 Inch

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Strength”
2.3%of orders come back
“They are a little flimsy”
A buyer, on “Strength”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pizza Pan 12 Inch questions

Answered from the same tracked data.