Is pizza pan 12 inch profitable to sell on Amazon United States?

The niche generates $184K/yr across 9 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (42/100).

How competitive is the pizza pan 12 inch niche?

8 brands and 13 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in pizza pan 12 inch?

Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 2.3%.

When does demand for pizza pan 12 inch peak?

Demand peaks in Jan; the busiest month runs 1.4× the quietest.

What does it cost to enter the pizza pan 12 inch niche?

Listings span $8.46–$26.62; the average listing price is $16.08 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.

pizza pan 12 inch

Skip it

A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.08

avg listing price — sweet spot $15–$100

Review moat

Good541.33

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$8.46–$26.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$184K

$184K/yr · 120K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.1%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad88%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, pizza pan 12 inch is a $184K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

pizza pan 12 inch market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $161K–$201K; units × avg price
Conversion rate: 9.5%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.2%
Avg brand age: 48 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

AWTBDP44%
Wilton25%
New Star Foodservice11%
Bella Cooks8%
TeamFar6%
Honimered2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.4×

Open Trend

Top pizza pan 12 inch search terms

12 inch pizza pan39K/yr +1.0%4.8% conv.
12 pizza pan26K/yr +9.4%4.7% conv.
pizza pan 12 inch26K/yr +3.6%3.6% conv.
pizza pans 12 inch15K/yr -11.3%3.9% conv.
12 in pizza pan7K/yr +6.4%4.6% conv.
12 inch pizza pans4K/yr -7.5%4.2% conv.
12in pizza pan3K/yr -19.3%2.8% conv.

All search terms

Top pizza pan 12 inch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12 Inch Pizza Pan for Oven Set of 2 Non-Stick Stainless Steel Pizza Pan

AWTBDP$12.494.5★856 rev

Wilton Silver Non-Stick Pizza Pan Made Without PFAS 12 in.

Wilton$12.284.7★365 rev

New Star Foodservice Restaurant-Grade Aluminum Pizza Pan/Tray with Wide Rim 12 Inch Pack of 6

New Star Foodservice$22.834.6★715 rev

12 Inch Pizza Pan Set of 3 for Oven Non-Stick Stainless Steel Pizza Steel

AWTBDP$14.824.5★856 rev

12 Inch Pizza Crisper Pan Set of 2 Non-Stick Perforated Pizza Tray for Crispy Crust Heat-Resistant Carbon Steel Pizza Baking Pans Dishwasher Safe Pizza Oven Trays for Even Heating & Air Circulation

Bella Cooks$14.334.7★229 rev

Newest

by launch date

JOCHER 15 Pack Disposable Pizza Pans - 12 Inch Round Aluminum Pizza Pan for Individual Pizzas Cookies Cakes Round Foil Pizza Pans Trays Large Serving Trays for Pizza Baking Catering & Parties

JOCHER$16.7046 rev

2mo ago

Disposable Pizza Pans 12 Inch (15 Pack) - Round Aluminum Pizza Pan Disposable for Individual Pizzas Cookies Cakes Round Foil Focaccia Pan Round Foil Pizza Pans Trays Large Serving Trays for Pizza

Linda's Essentials$16.1936 rev

4mo ago

12 Inch Pizza Pan Set of 3 for Oven Non-Stick Stainless Steel Pizza Steel

AWTBDP$14.82856 rev

11mo ago

Wilton Silver Non-Stick Pizza Pan Made Without PFAS 12 in.

Wilton$12.28365 rev

1y ago

12 Inch Pizza Pan for Oven Set of 2 Non-Stick Stainless Steel Pizza Pan

AWTBDP$12.49856 rev

1y ago

What buyers say about pizza pan 12 inch

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall13%

“Great size”

Ease Of Cleaning10%

“They were easy to clean up”

Quality-Overall10%

“they produced some amazing results”

Baking8%

“they do work well baking cookies”

Cooking Experience8%

“Great for all kinds of serving occasions”

Value For Money8%

“Good value”

Strength7%

“The pans seem sturdy and well-made, and I love that there are plenty included in the pack”

Non-Stick Coating5%

“It's non stick”

Advertised Vs Actual Product5%

“as advertised”

Ease Of Use3%

“makes handling easier”

What buyers complain about

Strength20%

“They are a little flimsy”

Size-Overall12%

“it didn't fit”

Thickness11%

“The edges are thicker”

Adhesion/Stickiness8%

“It is qlso very sticky”

Rusts/Corrodes5%

“The bottom rim is completely rusted I have no clue how”

Smell3%

“Smelled terrible and warped the very first time I used it”

Weight Heavy3%

“They are heavy too”

Cooking Experience2%

“So I wouldn't actually use these pans for cooking”

Ease Of Cleaning1%

“tried scrubbing it off no luck”

Material Quality1%

“The material is very flimsy”

Top return reasons

Size-Overall71%

Advertised Vs Actual Product5%

Flatness3%

Value For Money3%

Thin2%

Scratch Resistance2%

Adhesion/Stickiness2%