pizza pan
Worth a lookShows a $3.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.2M$3.2M/yr · 2.4M searches
Avg price
Great$20.21avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$9.19–$135.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,474.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pizza pan is a $3.2M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 59/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
pizza pan market data
- Units sold / yr
- 150K–200K
- avg 4,000–5,000/product
- Revenue / yr
- $3.0M–$4.0M
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 2.7%
- Avg brand age
- 46 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
42
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
26%
- DecorRack23%
- GoodCook15%
- BAKKENMASTER13%
- NutriChef10%
- AWTBDP7%
- ZOEHROWS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top pizza pan search terms
- pizza pan1.5M/yr
- pizza pan for oven194K/yr
- pizza pans127K/yr
- pizza tray70K/yr
- pizza pans 16 inch56K/yr
- stainless steel pizza pan62K/yr
- pizza pan with holes46K/yr
- 16 inch pizza pan38K/yr
- pizza tray for oven37K/yr
- pizza pan 16 inch27K/yr
Top pizza pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GoodCook AirPerfect Nonstick 16 Pizza Pan - Set of 2 - Pizza Trays for Oven Perforated Round Pizza Pan Carbon Steel Baking Pan Homemade Frozen & Leftover Slices
GoodCook$27.114.7★8,508 rev
DecorRack 13 Inch Alloy Steel Pizza Pan Non-Stick Coating Serving Tray Round Baking Tray for Oven Use (2 Pack)
DecorRack$11.763.9★873 rev
DecorRack 13 Inch Carbon Steel Pizza Pan Non-Stick Baking Tray (1 Pack)
DecorRack$10.214.3★376 rev
Bakken Pizza Baking Pan - Round Perforated Carbon Steel Pan with Non-Stick Marble Coating Oversized Silicone Handle Dishwasher Safe High-Temperature Resistant Durable & Easy Cleanup White 2 Pack
BAKKENMASTER$13.274.6★998 rev
ZOEHROWS 13 Inch Pizza Pan for Oven (2 Pack) Round Pizza Pan with Holes - Non-Stick Carbon Steel Pizza Tray with Silicone Handles - for Cooking Baking and Grilling - Dishwasher Safe
ZOEHROWS$14.984.7★542 rev
Newest
by launch date
Wilton Silver Non-Stick Pizza Pan Made Without PFAS 12 in.
Wilton$12.28365 rev
13 Inch Pizza Pan for Oven 2PCS Round Stainless Steel Pizza Pans Plates
AWTBDP$14.07856 rev
Gymdin 13 Round Pizza Pan for Oven 2 Pack
Gymdin$14.87696 rev
Emporio Kitchen Non-Stick Pizza Pan 1 Pack 16 Inch Round Carbon Steel Pizza Tray with Perforated Holes PFOAPFOSPTFE-Free Dishwasher & Oven Safe Up To 450F Durable Nonstick Silver Coating
Emporio Kitchen$13.71506 rev
12 Inch Pizza Pan for Oven Set of 2 Non-Stick Stainless Steel Pizza Pan
AWTBDP$12.49856 rev
Trending
90-day click momentum
12 Inch Pizza Crisper Pan Set of 2 Non-Stick Perforated Pizza Tray for Crispy Crust Heat-Resistant Carbon Steel Pizza Baking Pans Dishwasher Safe Pizza Oven Trays for Even Heating & Air Circulation
Bella Cooks$14.334.7★
GoodCook 15 x 10.5 Nonstick Carbon Steel Baking Pan & Raised Wire Rack Pizza Crisper Crispy Bacon Multipurpose Cooking Sheet Pan Cooling Rack Kitchen Cookware Set Dishwasher Safe
GoodCook$15.714.4★
Bakken Pizza Baking Pan - Round Perforated Carbon Steel Pan with Non-Stick Marble Coating Oversized Silicone Handle Dishwasher Safe High-Temperature Resistant Durable & Easy Cleanup White 2 Pack
BAKKENMASTER$13.274.6★
Emporio Kitchen Non-Stick Pizza Pan 1 Pack 16 Inch Round Carbon Steel Pizza Tray with Perforated Holes PFOAPFOSPTFE-Free Dishwasher & Oven Safe Up To 450F Durable Nonstick Silver Coating
Emporio Kitchen$13.714.6★
DecorRack 13 Inch Carbon Steel Pizza Pan Non-Stick Baking Tray (1 Pack)
DecorRack$10.214.3★
What buyers say about pizza pan
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is solid for the price”
“Good baking quality”
“Cleans up easily”
“Perfect crispy crunch every time”
“Cooks evenly”
“Fits perfect”
“Money well spent”
“Exactly what I needed”
“Non-stick works great”
“They are sturdy”
What buyers complain about
“Rusts Easily”
“Garbage”
“Very small”
“Not No Stick”
“Wont last”
“Impossible to clean”
“they aren't very thick”
“Not a non stick pan”
“The product looks different”
“Homemade takes longer”
Top return reasons
Common questions
- Is pizza pan profitable to sell on Amazon United States?
- The niche generates $3.2M/yr across 32 tracked products. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the pizza pan niche?
- 18 brands and 42 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in pizza pan?
- Top complaints mined from reviews: Rusts/Corrodes, Quality-Overall, Size-Overall. The return rate is 2.4%.
- When does demand for pizza pan peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the pizza pan niche?
- Listings span $9.19–$135.11; the average listing price is $20.21 (sweet spot $15–$100). The average incumbent carries 1,474 reviews — the moat a new listing must climb.